{"id":1011,"date":"2023-06-14T14:22:16","date_gmt":"2023-06-14T11:22:16","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=1011"},"modified":"2023-06-14T14:22:16","modified_gmt":"2023-06-14T11:22:16","slug":"thy-turkiyenin-en-degerli-markasi-liderligini-6nci-kez-korudu","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=1011","title":{"rendered":"THY, “T\u00fcrkiye’nin en de\u011ferli markas\u0131” liderli\u011fini 6’nc\u0131 kez korudu"},"content":{"rendered":"
\n

\n\tUluslararas\u0131 lider marka de\u011ferlendirme kurulu\u015fu Brand Finance, 2023 y\u0131l\u0131na ili\u015fkin “T\u00fcrkiye’nin En De\u011ferli Markalar\u0131-Turkey 100” \u00e7al\u0131\u015fmas\u0131n\u0131 tamamlad\u0131.<\/p>\n

\n\tBu y\u0131l da listede ilk s\u0131ray\u0131 2018, 2019, 2020, 2021 ve 2022’de oldu\u011fu gibi THY ald\u0131.<\/p>\n

\n\tTHY, 2022 y\u0131l\u0131nda 1,6 milyar dolar olan de\u011ferini y\u00fczde 26 art\u0131rma ba\u015far\u0131s\u0131 g\u00f6sterip 2,02 milyar dolar de\u011fere ula\u015ft\u0131. \u00dcst \u00fcste alt\u0131nc\u0131 kez bu unvana lay\u0131k g\u00f6r\u00fclen bayrak ta\u015f\u0131y\u0131c\u0131 hava yolu zirvedeki yerini de per\u00e7inledi.<\/p>\n

\n\t“Y\u00fcksekten u\u00e7u\u015fumuzu s\u00fcrd\u00fcrece\u011fiz”<\/strong><\/p>\n

\n\tA\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen THY Y\u00f6netim Kurulu ve \u0130cra Komitesi Ba\u015fkan\u0131 Prof. Dr. Ahmet Bolat, \u015firketin \u00fcst \u00fcste alt\u0131nc\u0131 kez T\u00fcrkiye’nin “En De\u011ferli Markas\u0131” olmas\u0131ndan gurur duyduklar\u0131n\u0131 belirtti.<\/p>\n

\n\tBolat, 90 y\u0131l \u00f6nce kurduklar\u0131 hayal kapsam\u0131nda “T\u00fcrkiye’nin kanatlar\u0131” olan markalar\u0131n\u0131 daha nice ba\u015far\u0131larla bulu\u015fturmaya devam edeceklerini s\u00f6yleyerek, “Mavi g\u00f6ky\u00fcz\u00fcnde oldu\u011fu gibi markalar liginde de y\u00fcksekten u\u00e7u\u015fumuzu s\u00fcrd\u00fcrece\u011fiz. Bu ba\u015far\u0131da pay sahibi olan t\u00fcm \u00e7al\u0131\u015fma arkada\u015flar\u0131ma te\u015fekk\u00fcr ediyorum” ifadelerini kulland\u0131.<\/p>\n

\n\tHer y\u0131l d\u00fcnyan\u0131n en b\u00fcy\u00fck 5 bin markas\u0131n\u0131 de\u011ferlendiriyor<\/strong><\/p>\n

\n\tBa\u011f\u0131ms\u0131z marka de\u011ferleme ve dan\u0131\u015fmanl\u0131k \u015firketi olan Brand Finance, 1996 y\u0131l\u0131ndan beri pazarlama ile finans aras\u0131nda k\u00f6pr\u00fc kurma amac\u0131n\u0131 ta\u015f\u0131yor.<\/p>\n

\n\tYirmi y\u0131ldan daha uzun bir s\u00fcredir markalar\u0131n finansal de\u011ferini hesaplayan \u015firket, her y\u0131l d\u00fcnyan\u0131n en b\u00fcy\u00fck 5 bin markas\u0131n\u0131 de\u011ferlendiriyor, markalar\u0131 \u00fclke ve sekt\u00f6r baz\u0131nda s\u0131ralayarak kamuoyu ile bu bilgileri payla\u015f\u0131yor.<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n THY\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Uluslararas\u0131 lider marka de\u011ferlendirme kurulu\u015fu Brand Finance, 2023 y\u0131l\u0131na ili\u015fkin “T\u00fcrkiye’nin En De\u011ferli Markalar\u0131-Turkey 100”…<\/p>\n","protected":false},"author":1,"featured_media":1012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1649,1646,378,1650,1648,1647,520,10],"class_list":["post-1011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-6nci","tag-degerli","tag-kez","tag-korudu","tag-liderligini","tag-markasi","tag-thy","tag-turkiyenin"],"yoast_head":"\nTHY, "T\u00fcrkiye'nin en de\u011ferli markas\u0131" liderli\u011fini 6'nc\u0131 kez korudu - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=1011\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THY, "T\u00fcrkiye'nin en de\u011ferli markas\u0131" liderli\u011fini 6'nc\u0131 kez korudu - 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