{"id":1470,"date":"2023-07-12T09:15:36","date_gmt":"2023-07-12T06:15:36","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=1470"},"modified":"2023-07-12T09:15:36","modified_gmt":"2023-07-12T06:15:36","slug":"trendyola-rekabet-sorusturmasi-hakim-durumunu-kotuye-kullandi","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=1470","title":{"rendered":"Trendyol’a ‘rekabet’ soru\u015fturmas\u0131: Hakim durumunu k\u00f6t\u00fcye kulland\u0131"},"content":{"rendered":"
\n

\n\tRekabet Kurulu, Trendyol’un, \u00e7ok kategorili e-pazaryeri pazar\u0131ndaki hakim durumunu k\u00f6t\u00fcye kulland\u0131\u011f\u0131 iddias\u0131na y\u00f6nelik y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00f6n ara\u015ft\u0131rma sonucu \u015firket hakk\u0131nda soru\u015fturma ba\u015flat\u0131lmas\u0131na karar verdi.<\/p>\n

\n\tBu s\u00fcre\u00e7te Trendyol’un y\u0131k\u0131c\u0131 fiyatlama, m\u00fcnhas\u0131rl\u0131k, haks\u0131z s\u00f6zle\u015fme h\u00fck\u00fcmleri, rakip verilerinin kullan\u0131m\u0131 ile algoritmaya m\u00fcdahale yoluyla kendi sat\u0131c\u0131l\u0131k faaliyetine avantaj sa\u011flama ve son olarak algoritmaya m\u00fcdahale ile pazaryerindeki sat\u0131c\u0131lar aras\u0131nda ayr\u0131mc\u0131l\u0131k uygulamalar\u0131 izlendi.<\/p>\n<\/p>\n

\n
\"Trendyol<\/div>\n
Trendyol soru\u015fturmas\u0131nda ara karar<\/div>\n<\/div>\n

\n\tBu do\u011frultuda soru\u015fturma kapsam\u0131nda, Trendyol\u2019un rakip verilerinin kullan\u0131m\u0131 ve algoritmaya m\u00fcdahale yoluyla kendi sat\u0131c\u0131l\u0131k faaliyetine avantaj sa\u011flamak ve algoritmalara m\u00fcdahale ile pazaryerindeki sat\u0131c\u0131lar aras\u0131nda ayr\u0131mc\u0131l\u0131k yapmak suretiyle 4054 say\u0131l\u0131 Kanun’un 6. maddesinin ihlaline yol a\u00e7\u0131p a\u00e7mad\u0131\u011f\u0131 incelendi.<\/p>\n

\n\tYap\u0131lan tespit ve de\u011ferlendirmeler sonucunda, \u00e7ok kategorili e-pazaryeri pazar\u0131nda hakim durumda olan Trendyol’un, algoritmaya m\u00fcdahale ederek ve pazaryerinde sat\u0131\u015f yapan \u00fc\u00e7\u00fcnc\u00fc taraf sat\u0131c\u0131lar\u0131n verilerini kullanarak kendi perakende faaliyetine haks\u0131z olarak avantaj sa\u011flad\u0131\u011f\u0131, bu eylemlerinin rakiplerinin faaliyetlerini zorla\u015ft\u0131r\u0131c\u0131 nitelikte oldu\u011fu ve 4054 say\u0131l\u0131 Rekabetin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un 6. maddesini ihlal etti\u011fi belirlendi.<\/p>\n

\n\t\u0130dari para cezas\u0131 istendi<\/strong><\/p>\n

\n\tBu nedenle Trendyol’a, 4054 say\u0131l\u0131 Rekabetin Korunmas\u0131 Hakk\u0131nda Kanun’un 16. maddesinin \u00fc\u00e7\u00fcnc\u00fc f\u0131kras\u0131 uyar\u0131nca idari para cezas\u0131 uygulanmas\u0131 gerekti\u011fine i\u015faret edildi.<\/p>\n<\/p>\n

\n
\"Rekabet<\/div>\n
Rekabet Kurumu’ndan Trendyol’a soru\u015fturma<\/div>\n<\/div>\n

\n\tKanun’un 9. Maddesi uyar\u0131nca 2. Maddede belirtilen ihlali sonland\u0131rmak ve pazardaki etkin rekabetin tesis edilmesini temin etmek amac\u0131yla Trendyol’un yerine getirmesi gereken y\u00fck\u00fcml\u00fcl\u00fckler \u015f\u00f6yle s\u0131raland\u0131:<\/p>\n

\n\t-Kendisine ait pazaryeri (www.trendyol.com) \u00fczerinden y\u00fcr\u00fctt\u00fc\u011f\u00fc perakende faaliyetine ili\u015fkin \u00f6zel markal\u0131 \u00fcr\u00fcnlerine (Private Label) rakiplerine k\u0131yasla avantaj sa\u011flayacak nitelikte algoritma ve kodlama arac\u0131l\u0131\u011f\u0131yla yap\u0131lan m\u00fcdahalelerden ka\u00e7\u0131nmas\u0131,<\/p>\n

\n\t-Pazaryeri faaliyetinden elde edilen ve \u00fcretilen\/t\u00fcretilen her t\u00fcrl\u00fc verinin, perakende faaliyetine ili\u015fkin \u00f6zel markal\u0131 \u00fcr\u00fcnler (Private Label) i\u00e7in kullan\u0131m\u0131ndan ka\u00e7\u0131nmas\u0131 ve bunu teminen gerekli her t\u00fcrl\u00fc teknik, idari ve organizasyonel tedbirleri almas\u0131,<\/p>\n

\n\t-Pazaryeri faaliyeti kapsam\u0131nda \u00fcr\u00fcn s\u0131ralama ve marka filtreleme ama\u00e7lar\u0131yla kullan\u0131lan algoritma modelleri \u00fczerinde yap\u0131lan parametrik ve yap\u0131sal de\u011fi\u015fiklikleri versiyonlu ve do\u011frulu\u011fu ink\u00e2r edilemez \u015fekilde 2 (iki) y\u0131l s\u00fcreyle saklamas\u0131,<\/p>\n

\n\t-Pazaryeri faaliyeti kapsam\u0131nda \u00fcr\u00fcn s\u0131ralama ve marka filtreleme ama\u00e7lar\u0131yla kullan\u0131lan algoritmalara ait t\u00fcm kodlar ile \u00fcr\u00fcn s\u0131ralama ve marka filtreleme ama\u00e7lar\u0131yla kullan\u0131lan algoritmalara etki eden t\u00fcm kodlar\u0131 versiyonlu ve do\u011frulu\u011fu ink\u00e2r edilemez \u015fekilde 2 (iki) y\u0131l s\u00fcreyle saklamas\u0131,<\/p>\n

\n\t-Pazaryeri faaliyeti kapsam\u0131nda i\u015f s\u00fcre\u00e7lerinin y\u00fcr\u00fct\u00fclmesi i\u00e7in kullan\u0131lan t\u00fcm yaz\u0131l\u0131mlara ili\u015fkin kullan\u0131c\u0131 eri\u015fim ve yetkilendirme kay\u0131tlar\u0131 ile y\u00f6netici denetim kay\u0131tlar\u0131n\u0131 do\u011frulu\u011fu ink\u00e2r edilemez \u015fekilde 2 (iki)\u00a0 y\u0131l s\u00fcreyle saklamas\u0131,<\/p>\n

\n\t-a, b, c, d, e bendinde belirtilen y\u00fck\u00fcml\u00fcl\u00fcklerin gerek\u00e7eli karar\u0131n te\u015febb\u00fcse tebli\u011finden itibaren makul bir s\u00fcre i\u00e7erisinde yerine getirmesi,<\/p>\n

\n\t-Kendisine tan\u0131nan s\u00fcrenin en ge\u00e7 bir ay \u00f6ncesinde haz\u0131rlad\u0131\u011f\u0131 uyum tedbirlerini Kurum\u2019a sunmas\u0131<\/p>\n

\n\t-\u0130lk uyum tedbirinin uygulanmaya ba\u015flamas\u0131ndan itibaren be\u015f y\u0131ll\u0131k s\u00fcre boyunca ve y\u0131lda bir periyodik olarak Kurum\u2019a rapor sunmas\u0131.<\/p>\n

\n\tHeyet taraf\u0131ndan, 4. Maddede belirtilen y\u00fck\u00fcml\u00fcl\u00fckleri zaman\u0131nda ve eksiksiz yerine getirmemesi durumunda Trendyol’a, 4054 say\u0131l\u0131 Rekabetin Korunmas\u0131 Hakk\u0131nda Kanun’a g\u00f6re g\u00fcnl\u00fck idari para cezas\u0131 uygulanmas\u0131 gerekti\u011fi kanaatine var\u0131ld\u0131.<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Rekabet Kurulu\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Rekabet Kurulu, Trendyol’un, \u00e7ok kategorili e-pazaryeri pazar\u0131ndaki hakim durumunu k\u00f6t\u00fcye kulland\u0131\u011f\u0131 iddias\u0131na y\u00f6nelik y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00f6n…<\/p>\n","protected":false},"author":1,"featured_media":1471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2196,1110,2197,1568,649,2195,2194],"class_list":["post-1470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-durumunu","tag-hakim","tag-kotuye","tag-kullandi","tag-rekabet","tag-sorusturmasi","tag-trendyola"],"yoast_head":"\nTrendyol'a 'rekabet' soru\u015fturmas\u0131: Hakim durumunu k\u00f6t\u00fcye kulland\u0131 - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=1470\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trendyol'a 'rekabet' soru\u015fturmas\u0131: Hakim durumunu k\u00f6t\u00fcye kulland\u0131 - 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