{"id":1501,"date":"2023-07-13T10:56:46","date_gmt":"2023-07-13T07:56:46","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=1501"},"modified":"2023-07-13T10:56:46","modified_gmt":"2023-07-13T07:56:46","slug":"esnaf-dijitallesiyor-185-esnaf-odasi-sosyal-medya-egitimi-aldi","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=1501","title":{"rendered":"Esnaf Dijitalle\u015fiyor: 185 esnaf odas\u0131 sosyal medya e\u011fitimi ald\u0131"},"content":{"rendered":"<div class=\"news-content\">\n<p>\n\tDijital d\u00fcnyaya esnaf da kat\u0131l\u0131yor. Dijitalle\u015fen i\u015f hayat\u0131nda esnaf\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in Ticaret Bakanl\u0131\u011f\u0131 ile\u00a0\u0130stanbul Esnaf ve Sanatkarlar Odalar\u0131 Birli\u011fi himayesinde &#8220;Esnaflar Dijitalle\u015fiyor Projesi&#8221; kapsam\u0131nda e\u011fitimler d\u00fczenlendi.<\/p>\n<p>\n\tProje ile, geleneksel y\u00f6ntemle ticaret yapan esnaf\u0131n dijital platformlardaki \u00e7al\u0131\u015fma s\u00fcreci g\u00fcndeme al\u0131nd\u0131. Esnaf\u0131n kendi sosyal medya i\u00e7eri\u011fini \u00fcretmesi, reklam vermesi ve ticareti dijital mecralarda s\u00fcrd\u00fcrmesi i\u00e7in e\u011fitimler verildi.<\/p>\n<p>\n\t\u00a0<\/p>\n<\/p>\n<p><img decoding=\"async\" alt=\"Esnaf Dijitalle\u015fiyor: 185 esnaf odas\u0131 sosyal medya e\u011fitimi ald\u0131\" src=\"https:\/\/www.trthaber.com\/dosyalar\/images\/WhatsApp%20Image%202023-07-12%20at%2012_05_52-2.jpeg\"><\/p>\n<p>\n\t<strong>295 bin \u00fcye kat\u0131ld\u0131<\/strong><\/p>\n<p>\n\tE\u011fitimlere 185 esnaf odas\u0131ndan 295 bin \u00fcye kat\u0131ld\u0131. Esnaf odalar\u0131 aras\u0131nda Servis\u00e7iler, Kad\u0131n ve Erkek Berberler ve Kuaf\u00f6rler, Kad\u0131n ve Erkek Terziciler,\u2028 Oto Galericiler, \u00c7i\u00e7ek\u00e7iler, \u2028F\u0131r\u0131nc\u0131lar,\u2028 Otob\u00fcs\u00e7\u00fcler,\u2028Taksiciler ve\u2028 Kantinler Esnaf Odalar\u0131 yer ald\u0131.<\/p>\n<p>\n\t<strong>&#8220;Ak\u0131ll\u0131 bir telefon ile d\u00fcnyaya a\u00e7\u0131lmak m\u00fcmk\u00fcn&#8221;<\/strong><\/p>\n<p>\n\t1967 y\u0131l\u0131nda kurulan, \u0130stanbul Reklamc\u0131lar Esnaf Odas\u0131 Ba\u015fkan\u0131 G\u00fclay \u015eele, projenin as\u0131l hedefinin geleneksel y\u00f6ntemlerin yan\u0131 s\u0131ra dijitale de ad\u0131m atmak oldu\u011funu belirtti.<\/p>\n<p>\n\t&#8220;Odam\u0131za ba\u011fl\u0131 \u00fcyelerimizin \u00e7o\u011funlu\u011fu geleneksel usulle i\u015flerini y\u00fcr\u00fctmektedir.\u00a0Projemizin ana mihengi dijitalle\u015fmek. Geleneksel y\u00f6ntemler ile sat\u0131\u015f politikalar\u0131n\u0131 y\u00fcr\u00fcten esnaf ve sanatkar\u0131m\u0131z\u0131n dijitalle\u015fme s\u00fcrecini salg\u0131n s\u00fcrecinde \u0130\u00e7i\u015fleri Bakanl\u0131\u011f\u0131m\u0131z ile birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz projemizde ba\u015flatt\u0131k<\/p>\n<p>\n\tG\u00fclay \u015eele, pandemiyle birlikte h\u0131zlanan dijitalle\u015fme \u00e7a\u011f\u0131na esnaf\u0131n da dahil olmas\u0131n\u0131n \u00f6nemine vurgu yapt\u0131.\u00a0<\/p>\n<p>\n\t&#8220;Art\u0131k her ki\u015fi kendi ki\u015fisel medyas\u0131nda ya da kendi d\u00fckkan\u0131nda insanlara hizmet verebilmektedir. Hizmet i\u00e7in ne b\u00fcy\u00fck plazalara ne b\u00fcy\u00fck ofislere, ne devasa vitrinli d\u00fckkanlara ihtiya\u00e7 var. \u0130nterneti olan ak\u0131ll\u0131 bir telefon ile d\u00fcnyaya a\u00e7\u0131lmak m\u00fcmk\u00fcn art\u0131k.&#8221;<\/p>\n<p>\n\t3 ay s\u00fcren e\u011fitimlerde \u00fcr\u00fcn foto\u011fraf \u00e7ekiminden, pazar alanlar\u0131na \u00fcr\u00fcn yerle\u015ftirmeye, metin olu\u015fturulmas\u0131ndan sosyal medyada reklam vermeye bir\u00e7ok konu ele al\u0131nd\u0131.\u00a0Ticaret Bakanl\u0131\u011f\u0131 deste\u011fi ile d\u00fczenlenen e\u011fitimler y\u00fcz y\u00fcze ve online olarak verildi.<\/p>\n<div class=\"news-tags\">\n<div class=\"title\">ET\u0130KETLER<\/div>\n<div class=\"tags\">\n                                                                            Dijital \u00c7a\u011f\n                                                                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00fcnyaya esnaf da kat\u0131l\u0131yor. Dijitalle\u015fen i\u015f hayat\u0131nda esnaf\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in Ticaret Bakanl\u0131\u011f\u0131 ile\u00a0\u0130stanbul&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1121,2235,476,2234,2237,2236,2096],"class_list":["post-1501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-aldi","tag-dijitallesiyor","tag-egitimi","tag-esnaf","tag-medya","tag-odasi","tag-sosyal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Esnaf Dijitalle\u015fiyor: 185 esnaf odas\u0131 sosyal medya e\u011fitimi ald\u0131 - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=1501\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esnaf Dijitalle\u015fiyor: 185 esnaf odas\u0131 sosyal medya e\u011fitimi ald\u0131 - Es-Exchange Ekonomi Haberleri\" \/>\n<meta property=\"og:description\" content=\"Dijital d\u00fcnyaya esnaf da kat\u0131l\u0131yor. 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