{"id":1519,"date":"2023-07-13T17:22:31","date_gmt":"2023-07-13T14:22:31","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=1519"},"modified":"2023-07-13T17:22:31","modified_gmt":"2023-07-13T14:22:31","slug":"aldatici-reklamlara-7-ayda-yaklasik-44-milyon-lira-ceza","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=1519","title":{"rendered":"Aldat\u0131c\u0131 reklamlara 7 ayda yakla\u015f\u0131k 44 milyon lira ceza"},"content":{"rendered":"<div class=\"news-content\">\n<p>\n\tReklam Kurulu, 11 Temmuz 2023 tarihinde yap\u0131lan toplant\u0131s\u0131nda, yak\u0131n markaj\u0131na ald\u0131\u011f\u0131, t\u00fcketicileri aldatan, yan\u0131ltan, tecr\u00fcbe ve bilgi eksikliklerini istismar eden reklamlar ile haks\u0131z ticari uygulamalar hakk\u0131nda eri\u015fim engeli dahil pek \u00e7ok idari yapt\u0131r\u0131m uygulad\u0131.<\/p>\n<p>\n\tReklam Kurulu taraf\u0131ndan bu ayki toplant\u0131da g\u00f6r\u00fc\u015f\u00fclen 94 adet dosyadan 80\u2019i mevzuata ayk\u0131r\u0131 bulunmu\u015f olup s\u00f6z konusu reklam ve ticari uygulamalar hakk\u0131nda durdurma cezas\u0131 ile birlikte toplam 6 milyon 70 bin 113 lira idari para cezas\u0131 uygulanmas\u0131na ve ayr\u0131ca 6 adet dosya i\u00e7in eri\u015fim engeli tedbiri uygulanmas\u0131na karar verildi. B\u00f6ylelikle, y\u0131l\u0131n ilk 7 ay\u0131nda Kurul taraf\u0131ndan toplam 1.253 adet dosya hakk\u0131nda g\u00f6r\u00fc\u015f ve de\u011ferlendirmelerde bulunulmu\u015f olup aldat\u0131c\u0131 reklam veya haks\u0131z ticari uygulama oldu\u011fu tespit edilen 1.109 dosya hakk\u0131nda durdurma cezas\u0131n\u0131n yan\u0131 s\u0131ra toplam 43 milyon 733 bin 953 lira idari para cezas\u0131 uygulanmas\u0131na ve ayr\u0131ca 34 adet dosyada eri\u015fimin engellenmesine karar verildi.<\/p>\n<p>\tKurul\u2019un 335 say\u0131l\u0131 bu ayki toplant\u0131s\u0131n\u0131n ana g\u00fcndem ba\u015fl\u0131\u011f\u0131n\u0131 reklamlarda yer alan ana vaat-istisna uyumsuzluklar\u0131 olu\u015fturdu. S\u00f6z konusu ana vaat-istisna uyumsuzluklar\u0131n\u0131n, \u00f6zellikle \u00e7e\u015fitli kampanya reklamlar\u0131nda, faydalan\u0131labilecek maksimum indirim tutar\u0131, kampanyadan yararlanmak i\u00e7in gereken minimum sepet tutar\u0131 gibi kampanyan\u0131n esasl\u0131 unsurlar\u0131na a\u00e7\u0131k ve anla\u015f\u0131l\u0131r bir bi\u00e7imde yer verilmemesi gibi \u00f6rneklerle t\u00fcketicilerin kar\u015f\u0131s\u0131na \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. Bu minvalde, \u00e7e\u015fitli kampanyalar kapsam\u0131nda t\u00fcketicilere y\u00f6nelik tan\u0131t\u0131mlar\u0131nda, kampanya ana vaatlerinin kampanyan\u0131n istisnalar\u0131yla uyumsuzluk i\u00e7erecek \u015fekilde sunulmas\u0131 yoluyla t\u00fcketicileri aldatan, t\u00fcketicilerin sat\u0131n alma kararlar\u0131n\u0131 manip\u00fcle eden firmalar hakk\u0131nda \u00e7e\u015fitli yapt\u0131r\u0131mlar uyguland\u0131.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reklam Kurulu, 11 Temmuz 2023 tarihinde yap\u0131lan toplant\u0131s\u0131nda, yak\u0131n markaj\u0131na ald\u0131\u011f\u0131, t\u00fcketicileri aldatan, yan\u0131ltan, tecr\u00fcbe&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1609,706,791,26,105,790,24],"class_list":["post-1519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-aldatici","tag-ayda","tag-ceza","tag-lira","tag-milyon","tag-reklamlara","tag-yaklasik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - 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