{"id":1696,"date":"2023-07-21T10:12:26","date_gmt":"2023-07-21T07:12:26","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=1696"},"modified":"2023-07-21T10:12:26","modified_gmt":"2023-07-21T07:12:26","slug":"twittera-reklam-yasagi-getirildi-sirada-bant-genisliginin-daraltilmasi-var","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=1696","title":{"rendered":"Twitter’a reklam yasa\u011f\u0131 getirildi, s\u0131rada bant geni\u015fli\u011finin daralt\u0131lmas\u0131 var"},"content":{"rendered":"
\n

\n\tBilgi Teknolojileri ve \u0130leti\u015fim Kurumu (BTK), temsilci belirleme ve bildirme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fc yerine getirmedi\u011fi gerek\u00e7esiyle Twitter’a, T\u00fcrkiye’deki vergi m\u00fckellefi ger\u00e7ek ve t\u00fczel ki\u015filer taraf\u0131ndan yeni reklam verilmesini yasaklad\u0131.<\/p>\n

\n\tKonu ile ilgili Threads hesab\u0131 \u00fczerinden a\u00e7\u0131klama yapan Ula\u015ft\u0131rma ve Altyap\u0131 Bakan Yard\u0131mc\u0131s\u0131 \u00d6mer Fatih Sayan, 2020 y\u0131l\u0131nda 5651 say\u0131l\u0131 Kanun’a eklenen ek madde 4 ile T\u00fcrkiye’den g\u00fcnl\u00fck eri\u015fimi 1 milyondan fazla olan sosyal a\u011f sa\u011flay\u0131c\u0131lara, T\u00fcrkiye’de temsilci belirleme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc getirildi\u011fini hat\u0131rlatt\u0131.<\/p>\n

\n\tBu kapsamda aralar\u0131nda Twitter, Facebook, Youtube gibi sosyal a\u011flar\u0131n bulundu\u011fu 9 sosyal a\u011f temsilcisinin belirlenerek BTK’ya bildirildi\u011fini ifade eden Sayan, temsilcilerin, adli merciler ve idari makamlardan gelen talep, bildirim ve tebligatlar\u0131n gere\u011fini yerine getirmekle y\u00fck\u00fcml\u00fc k\u0131l\u0131nd\u0131\u011f\u0131n\u0131 kaydetti.<\/p>\n

\n\tSayan, ayr\u0131ca alt\u0131 ayda bir raporlama yapmak, kullan\u0131c\u0131 ba\u015fvurular\u0131n\u0131 T\u00fcrk\u00e7e cevaplamak gibi \u00e7e\u015fitli y\u00fck\u00fcml\u00fcl\u00fckleri yerine getirmenin de temsilcinin g\u00f6revleri aras\u0131nda oldu\u011funu aktard\u0131.<\/p>\n<\/p>\n

\n
\"Twitter<\/div>\n
Twitter art\u0131k eski Twitter de\u011fil<\/div>\n<\/div>\n

\n\t2022 y\u0131l\u0131nda s\u00f6z konusu maddede sosyal a\u011f sa\u011flay\u0131c\u0131lar ile muhatapl\u0131k ili\u015fkisinin g\u00fc\u00e7lendirilmesi, T\u00fcrkiye’deki kullan\u0131c\u0131lar\u0131n haklar\u0131n\u0131n daha etkin bir \u015fekilde korunmas\u0131 ve yetkili mercilerin kararlar\u0131n\u0131n s\u00fcresi i\u00e7erisinde yerine getirilmesi amac\u0131yla de\u011fi\u015fiklik yap\u0131ld\u0131\u011f\u0131n\u0131 hat\u0131rlatan Sayan, “Bu kapsamda; sosyal a\u011f sa\u011flay\u0131c\u0131lara \u00e7ocuklara \u00f6zg\u00fc ayr\u0131\u015ft\u0131r\u0131lm\u0131\u015f hizmet sunma, kullan\u0131c\u0131 haklar\u0131n\u0131 daha etkin bir \u015fekilde koruma, kriz plan\u0131 sunma, reklam k\u00fct\u00fcphanesi olu\u015fturma ve \u015feffafl\u0131\u011f\u0131n art\u0131r\u0131lmas\u0131 ba\u011flam\u0131nda \u00e7e\u015fitli y\u00fck\u00fcml\u00fcl\u00fckler getirildi.” dedi.<\/p>\n

\n\tSayan, “Ayr\u0131ca aralar\u0131nda Twitter\u2019\u0131n da bulundu\u011fu T\u00fcrkiye\u2019den g\u00fcnl\u00fck eri\u015fimi 10 milyondan fazla olan yurt d\u0131\u015f\u0131 kaynakl\u0131 sosyal a\u011f sa\u011flay\u0131c\u0131lar ayr\u0131\u015ft\u0131r\u0131larak bunlar\u0131n temsilcisinin idari, teknik, mali ve hukuki y\u00f6nden tam yetkili ve sorumlu tutulmalar\u0131 konusunda d\u00fczenleme yap\u0131ld\u0131.” ifadelerini kulland\u0131.<\/p>\n

\n\t“Yasak uyar\u0131nca Twitter\u2019a yeni reklam verilemeyecek”<\/strong><\/p>\n

\n\tVerilen s\u00fcreye ve yap\u0131lan t\u00fcm g\u00f6r\u00fc\u015fmelere ra\u011fmen yeni d\u00fczenleme uyar\u0131nca temsilci y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fc yerine getirmeyen Twitter’a, T\u00fcrkiye’de mukim vergi m\u00fckellefi ger\u00e7ek ve t\u00fczel ki\u015filer taraf\u0131ndan reklam verilmesinin yasakland\u0131\u011f\u0131n\u0131 ifade eden Sayan, \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\n\t“Yasak uyar\u0131nca Twitter\u2019a yeni reklam verilemeyecek, bu kapsamda yeni s\u00f6zle\u015fme kurulamayacak ve buna ili\u015fkin para transferi yap\u0131lamayacak. Hakk\u0131nda reklam yasa\u011f\u0131 uygulananlara verilen reklamlar\u0131n giderleri Gelir Vergisi Kanunu uyar\u0131nca gider kabul edilmeyen \u00f6demeler ve Kurumlar Vergisi Kanunu uyar\u0131nca kabul edilmeyen indirimler aras\u0131nda say\u0131lacak. \u00dc\u00e7 ay i\u00e7inde temsilci belirlemezse Twitter\u2019\u0131n bant geni\u015fli\u011finin daralt\u0131lmas\u0131 g\u00fcndeme gelecek.”<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n BTK
\n Twitter
\n Ula\u015ft\u0131rma ve Altyap\u0131 Bakanl\u0131\u011f\u0131\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Bilgi Teknolojileri ve \u0130leti\u015fim Kurumu (BTK), temsilci belirleme ve bildirme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fc yerine getirmedi\u011fi gerek\u00e7esiyle Twitter’a,…<\/p>\n","protected":false},"author":1,"featured_media":1697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2427,2429,2428,2426,1658,901,2022,2430,1427],"class_list":["post-1696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-bant","tag-daraltilmasi","tag-genisliginin","tag-getirildi","tag-reklam","tag-sirada","tag-twittera","tag-var","tag-yasagi"],"yoast_head":"\nTwitter'a reklam yasa\u011f\u0131 getirildi, s\u0131rada bant geni\u015fli\u011finin daralt\u0131lmas\u0131 var - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=1696\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter'a reklam yasa\u011f\u0131 getirildi, s\u0131rada bant geni\u015fli\u011finin daralt\u0131lmas\u0131 var - 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