{"id":2102,"date":"2023-08-08T14:44:23","date_gmt":"2023-08-08T11:44:23","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=2102"},"modified":"2023-08-08T14:44:23","modified_gmt":"2023-08-08T11:44:23","slug":"turkiyenin-gozu-yeni-turist-dijital-gocebelerde","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=2102","title":{"rendered":"T\u00fcrkiye’nin g\u00f6z\u00fc yeni turist “Dijital g\u00f6\u00e7ebeler”de"},"content":{"rendered":"
\n

\n\t\u0130nternet h\u0131z\u0131n\u0131n y\u00fcksek, ayl\u0131k ya\u015fam maliyetinin d\u00fc\u015f\u00fck oldu\u011fu turistik destinasyonlar\u0131 tercih eden dijital g\u00f6\u00e7ebelerin en \u00e7ok seyahat etti\u011fi 5 \u00fclke aras\u0131nda Tayland, Arjantin, Endonezya, Meksika ve Portekiz yer al\u0131yor.<\/p>\n

\n\tTurizm Strateji ve Ara\u015ft\u0131rma Merkezi (TURSAM), COVID-19 salg\u0131n\u0131n\u0131n ard\u0131ndan g\u00fcndeme gelen dijital g\u00f6\u00e7ebe kavram\u0131n\u0131n ve ya\u015fam tarz\u0131n\u0131n anla\u015f\u0131lmas\u0131, uzaktan \u00e7al\u0131\u015fma ile dijital g\u00f6\u00e7ebe kavramlar\u0131n\u0131n farklar\u0131n\u0131n ortaya konulmas\u0131, T\u00fcrkiye’nin dijital g\u00f6\u00e7ebeler i\u00e7in uygun bir destinasyon olmas\u0131na destek sa\u011flanmas\u0131 hedefiyle “Dijital G\u00f6\u00e7ebelik ve Uzaktan \u00c7al\u0131\u015fman\u0131n Turizme Etkisi” konulu rapor haz\u0131rlad\u0131.<\/p>\n<\/p>\n

\n
\"\u0130\u015f<\/div>\n
\u0130\u015f hayat\u0131nda yeni kavram: Dijital G\u00f6\u00e7ebelik<\/div>\n<\/div>\n

\n\tTURSAM Genel Sekreteri Prof. Dr. Muharrem Tuna, FreeLanders Dijital G\u00f6\u00e7ebe ve Uzaktan \u00c7al\u0131\u015fanlar Platformu Kurucular\u0131 Cem Ad\u0131yaman ve \u00d6zlem Koral ile Prof. Dr. G\u00fcney \u00c7etin G\u00fcrkan, Do\u00e7. Dr. O\u011fuz Diker, Dr. \u00d6\u011fretim \u00dcyesi Gaye Deniz, Ara\u015ft\u0131rma G\u00f6revlisi Ba\u015fak \u00d6zyurt taraf\u0131ndan kaleme al\u0131nan rapora g\u00f6re, hem uzaktan \u00e7al\u0131\u015fan hem de seyahat eden ve seyahat etti\u011fi destinasyonda uzun s\u00fcreli (3-6 ay) konaklayan ki\u015filer “dijital g\u00f6\u00e7ebe” olarak adland\u0131r\u0131l\u0131yor.<\/p>\n

\n\tDijital g\u00f6\u00e7ebeler, bir yandan d\u00fcnyay\u0131 geziyor bir yandan da kafeler, restoranlar, k\u00fct\u00fcphaneler, ortak \u00e7al\u0131\u015fma alanlar\u0131nda i\u015flerini yapabiliyor.<\/p>\n

\n\tDijital g\u00f6\u00e7ebeler, ta\u015f\u0131nabilir bilgi ileti\u015fim teknolojilerinden ve internet eri\u015fiminden etkin bir \u015fekilde yararlanarak, geli\u015fmi\u015f teknolojiler ve uzaktan \u00e7al\u0131\u015fma imkanlar\u0131 sayesinde elde ettikleri \u00f6zg\u00fcrl\u00fc\u011f\u00fc d\u00fcnyay\u0131 ke\u015ffetmek i\u00e7in kullan\u0131yor.<\/p>\n

\n\t\u0130\u015f ve ya\u015fam tarzlar\u0131 a\u00e7\u0131s\u0131ndan \u00e7al\u0131\u015fan memnuniyeti dijital g\u00f6\u00e7ebelerde y\u00fczde 81’lere ula\u015f\u0131yor.<\/p>\n

\n\tEn \u00e7ok dijital g\u00f6\u00e7ebe Amerikal\u0131lar\u00a0<\/strong><\/p>\n

\n\tMilliyetlere g\u00f6re da\u011f\u0131l\u0131ma bak\u0131ld\u0131\u011f\u0131nda dijital g\u00f6\u00e7ebelerin yakla\u015f\u0131k yar\u0131s\u0131n\u0131 ABD vatanda\u015flar\u0131 olu\u015fturuyor. Y\u00fczde 7 ile Birle\u015fik Krall\u0131k ikinci, y\u00fczde 5 ile Rusya \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer al\u0131yor. Bu \u00fclke vatanda\u015flar\u0131n\u0131 Almanya, Kanada ve Fransa takip ediyor.<\/p>\n

\n\tDijital g\u00f6\u00e7ebeler bilinenin aksine s\u00fcrekli g\u00f6\u00e7 etmiyor. Bu gezginlerin \u00e7o\u011fu her var\u0131\u015f noktas\u0131nda 1-3 veya 3-6 ay ge\u00e7iriyor, sadece y\u00fczde 9’u 1 y\u0131lda 10’dan fazla \u00fclkeye seyahat ediyor.<\/p>\n

\n\tBulunduklar\u0131 \u00fclkelere giri\u015f kap\u0131s\u0131 olan ve ki\u015fi ba\u015f\u0131na d\u00fc\u015fen gayrisafi milli geliri dijital g\u00f6\u00e7ebenin ortalama b\u00fct\u00e7esinden daha az olan k\u0131y\u0131 \u00fclkeleri dijital g\u00f6\u00e7ebelerce en \u00e7ok tercih ediliyor.<\/p>\n

\n\tEgzotik \u00fclkeler tercih ediliyor<\/strong><\/p>\n

\n\t\u015eehirlerin tercih nedenleri aras\u0131nda ortalama internet h\u0131zlar\u0131 ve ortalama ayl\u0131k ya\u015fam maliyetleri olduk\u00e7a \u00f6nem ta\u015f\u0131yor. Bu iki kriter g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda Bangkok (Tayland), Buenos Aires (Arjantin) ve Bali (Endonezya) dijital g\u00f6\u00e7ebelerin en \u00e7ok seyahat etti\u011fi ilk \u00fc\u00e7 \u015fehir aras\u0131nda yer al\u0131yor.<\/p>\n

\n\tS\u0131ras\u0131yla Meksika, Portekiz ve \u0130spanya dijital g\u00f6\u00e7ebelerin s\u0131kl\u0131kla gittikleri ve uzun s\u00fcreli konaklad\u0131klar\u0131 \u00fclkeler.<\/p>\n

\n\tDijital g\u00f6\u00e7ebeler aras\u0131nda en fazla tercih edilen ilk \u00fc\u00e7 k\u0131y\u0131 \u00fclkesi ise Tayland, Sri Lanka ve Singapur olarak s\u0131ralan\u0131yor. Bu \u00fclkeleri Kambo\u00e7ya, Maldivler, Endonezya, Malezya ve Brezilya takip ediyor.<\/p>\n

\n\tTercih edilen konaklama y\u00f6ntemlerinin ba\u015f\u0131nda ise y\u00fczde 51 ile oteller geliyor. Dijital g\u00f6\u00e7ebelerin y\u00fczde 41’i ayn\u0131 zamanda aile\/arkada\u015f\/tan\u0131d\u0131k evlerini, y\u00fczde 36’s\u0131 ise internet sitesinden ev veya payla\u015f\u0131ml\u0131 oda kiralayabildikleri arac\u0131lar\u0131 tercih ediyor.<\/p>\n

\n\tDijital g\u00f6\u00e7ebelere vize veren \u00fclkeler<\/strong><\/p>\n

\n\tUzaktan \u00e7al\u0131\u015fma modeliyle entegre ve dijital g\u00f6\u00e7ebeler aras\u0131nda en pop\u00fcler olan meslek gruplar\u0131 aras\u0131nda bilgi teknolojileri, yarat\u0131c\u0131 hizmetler, e\u011fitim ve \u00f6\u011fretim, dan\u0131\u015fmanl\u0131k ve ara\u015ft\u0131rma, sat\u0131\u015f, pazarlama ve halkla ili\u015fkilerle finans ve muhasebe yer al\u0131yor.<\/p>\n

\n\tDijital g\u00f6\u00e7ebeler, \u00f6zellikle Kovid-19 salg\u0131n\u0131n\u0131n ard\u0131ndan turizm gelirleri d\u00fc\u015fen baz\u0131 \u00fclkelerin vize yasalar\u0131nda yapt\u0131klar\u0131 de\u011fi\u015fikliklerden yararlan\u0131yor. Bu t\u00fcr vizeler, turistik vize ya da uzun s\u00fcreli vizelerden “ki\u015filerin istedi\u011fi \u00fclkede \u00e7al\u0131\u015fmas\u0131na izin vermesi ve farkl\u0131 f\u0131rsatlardan yararlanmas\u0131na olanak tan\u0131mas\u0131yla” ayr\u0131l\u0131yor.<\/p>\n

\n\tBu vizeler 12 ayl\u0131k bir s\u00fcreyle veriliyor ve vizeyi veren \u00fclkeye ba\u011fl\u0131 olarak birden fazla y\u0131l uzat\u0131labiliyor. Dijital vizesi veren \u00fclkeler aras\u0131nda Dominik, Meksika, Dubai, Ekvador, Estonya, Kuzey Makedonya, G\u00fcrcistan, Norve\u00e7, Bahamalar, Almanya, Panama, Yunanistan, Romanya, Macaristan, \u0130zlanda, Endonezya, \u0130spanya, H\u0131rvatistan, Letonya, Malta, \u00c7ek Cumhuriyeti yer al\u0131yor.<\/p>\n

\n\t“T\u00fcrkiye dijital g\u00f6\u00e7ebelere vize ve konaklama konusunda alternatifler sunmal\u0131”<\/strong><\/p>\n

\n\tTURSAM Genel Sekreteri Prof. Dr. Muharrem Tuna, dijital g\u00f6\u00e7ebelerin turizm pazar\u0131ndaki \u00f6nemine i\u015faret ederek, “S\u00f6z konusu pazarda s\u00f6z sahibi olmak ad\u0131na T\u00fcrkiye dijital g\u00f6\u00e7ebelere y\u00f6nelik vize ve konaklama konusunda alternatifler sunmal\u0131d\u0131r” dedi.<\/p>\n

\n\tT\u00fcrkiye’nin sahip oldu\u011fu hava yolu ula\u015f\u0131m a\u011f\u0131yla seyahat potansiyeli y\u00fcksek bir \u00fclke oldu\u011funu vurgulayan Tuna, bunun konforlu seyahatleri \u00f6nemseyen dijital g\u00f6\u00e7ebelerin \u00fclkeye \u00e7ekilmesi i\u00e7in bir avantaj oldu\u011funu dile getirdi.<\/p>\n

\n\tDijital altyap\u0131 ile dijital hizmetlere yap\u0131lan yat\u0131r\u0131mlar\u0131n da T\u00fcrkiye’de ciddi bir seviyeye ula\u015ft\u0131\u011f\u0131na i\u015faret eden Tuna, bunun standart bir turistten \u00e7ok farkl\u0131 davranan ve uzaktan \u00e7al\u0131\u015fma imkanlar\u0131ndan yararlanan dijital g\u00f6\u00e7ebeler i\u00e7in \u00f6nemli oldu\u011funu kaydetti.<\/p>\n

\n\tTuna, “Dijital g\u00f6\u00e7ebeler konusunda T\u00fcrkiye’de h\u0131zla ad\u0131mlar at\u0131lmas\u0131 ve ‘her \u015fey dahil’ sistemi d\u0131\u015f\u0131nda karl\u0131l\u0131\u011f\u0131 daha y\u00fcksek konaklama modelleri \u00fczerinde \u00e7al\u0131\u015f\u0131lmas\u0131 rekabet avantaj\u0131 sa\u011flayacakt\u0131r” diye konu\u015ftu.<\/p>\n

\n\t“Turizm ve seyahat kavram\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm”<\/strong><\/p>\n

\n\tT\u00fcrkiye Otelciler Birli\u011fi (T\u00dcROB) Ba\u015fkan\u0131 M\u00fcberra Eresin, Kovid-19 salg\u0131n\u0131yla ya\u015fanan ola\u011fan\u00fcst\u00fc s\u00fcrecin turizmi ve seyahat kavram\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc, hem hijyen ve sa\u011fl\u0131\u011f\u0131n \u00f6ncelikli hale geldi\u011fini hem de “dijital d\u00f6n\u00fc\u015f\u00fcm” ya\u015fand\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

\n\tBu durumun sadece i\u015fletmeler de\u011fil tatilciler ve \u015firketler a\u00e7\u0131s\u0131ndan da ge\u00e7erli oldu\u011funu dile getiren Eresin, “\u0130\u015fletmeler zaman ve maliyet tasarruflu dijital y\u00f6ntemler tercih etmeye ba\u015flad\u0131. T\u00fcketici taraf\u0131nda da daha planl\u0131, \u00f6ng\u00f6r\u00fcl\u00fc ve tabii ki esnek bir seyahat tercih ediliyor.” dedi.<\/p>\n

\n\tEresin, d\u00fcnyada uzaktan \u00e7al\u0131\u015fma imkanlar\u0131n\u0131n yayg\u0131nl\u0131k kazanmas\u0131yla birlikte telekom\u00fcnikasyon altyap\u0131s\u0131n\u0131n iyi oldu\u011fu tatil y\u00f6relerine ve konaklama tesislerine talebin artt\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n

\n\tBu alanda gelecekte potansiyelin daha da artaca\u011f\u0131na dikkati \u00e7eken Eresin, \u015funlar\u0131 kaydetti:<\/p>\n

\n\t“Otellerimiz, hibrit toplant\u0131lar\u0131n d\u00fczenlenmesine olanak tan\u0131yan altyap\u0131lar\u0131na \u00f6nemli yat\u0131r\u0131mlar yapt\u0131lar. \u00c7o\u011fu uluslararas\u0131 \u015firket \u00e7al\u0131\u015fan\u0131 olan misafirlerin kesintisiz, y\u00fcksek h\u0131zl\u0131 ve g\u00fcvenli internet ba\u011flant\u0131lar\u0131n\u0131n sa\u011flanmas\u0131na y\u00f6nelik teknolojilerin yan\u0131nda kendilerine ev konforunda ofis \u00e7al\u0131\u015fma d\u00fczeni sa\u011flamak da art\u0131k otellerimizin sundu\u011fu hizmetler aras\u0131nda yerini al\u0131yor. G\u00f6r\u00fclen o ki ilerleyen d\u00f6nemlerde gezgin \u00e7al\u0131\u015fan say\u0131s\u0131nda ciddi art\u0131\u015f olacak. Biz de bu konuda \u00f6zellikle K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131ndan i\u015fletme belgeli otellerimizde misafirlerimize t\u00fcm gerekli konforu sa\u011flayacak \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 tamamlam\u0131\u015f durumday\u0131z.”<\/p>\n

\n\t“Sekt\u00f6re ve \u00fclke ekonomisine \u00f6nemli katk\u0131 sa\u011flayacaklar”<\/strong><\/p>\n

\n\tProfesyonel Otel Y\u00f6neticileri Derne\u011fi (POYD) Ba\u015fkan\u0131 \u00dclkay Atmaca ise T\u00fcrkiye’de bu destinasyon modelinin artmas\u0131 i\u00e7in internet eri\u015fim h\u0131z\u0131n\u0131n artt\u0131r\u0131lmas\u0131, \u00fccretsiz internet eri\u015fimi ve uygun \u00e7al\u0131\u015fma ortamlar\u0131 ve i\u015fletmelerinin a\u00e7\u0131lmas\u0131 gerekti\u011fini s\u00f6yledi.<\/p>\n

\n\t\u0130stanbul, Fethiye ve Antalya’n\u0131n dijital g\u00f6\u00e7ebelerce tercih edilmeye ba\u015fland\u0131\u011f\u0131n\u0131 belirten Atmaca, “Kendi aralar\u0131nda \u00f6nemli bir network olu\u015fturan bu ki\u015filerde harcama sorunu, seyahat engeli ve s\u00fcre s\u0131n\u0131r\u0131n\u0131n olmad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde sekt\u00f6re ve \u00fclke ekonomisine \u00f6nemli katk\u0131 sa\u011flayacaklar\u0131 d\u00fc\u015f\u00fcncesindeyiz.” de\u011ferlendirmesinde bulundu.<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Turizm\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\u0130nternet h\u0131z\u0131n\u0131n y\u00fcksek, ayl\u0131k ya\u015fam maliyetinin d\u00fc\u015f\u00fck oldu\u011fu turistik destinasyonlar\u0131 tercih eden dijital g\u00f6\u00e7ebelerin en…<\/p>\n","protected":false},"author":1,"featured_media":2103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[167,2830,1570,832,10,11],"class_list":["post-2102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-dijital","tag-gocebelerde","tag-gozu","tag-turist","tag-turkiyenin","tag-yeni"],"yoast_head":"\nT\u00fcrkiye'nin g\u00f6z\u00fc yeni turist "Dijital g\u00f6\u00e7ebeler"de - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=2102\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye'nin g\u00f6z\u00fc yeni turist "Dijital g\u00f6\u00e7ebeler"de - 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