{"id":2417,"date":"2023-08-24T09:16:15","date_gmt":"2023-08-24T06:16:15","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=2417"},"modified":"2023-08-24T09:16:15","modified_gmt":"2023-08-24T06:16:15","slug":"rekabet-kurulundan-sahibinden-coma-40-milyon-lira-ceza","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=2417","title":{"rendered":"Rekabet Kurulu’ndan sahibinden.com’a 40 milyon lira ceza"},"content":{"rendered":"
\n

\n\tRekabet Kurumunun internet sitesinde yer alan duyuruya g\u00f6re, \u015firket hakk\u0131nda emlak ve vas\u0131ta sat\u0131\u015f\/kiralama platform hizmetleri bak\u0131m\u0131ndan veri ta\u015f\u0131nabilirli\u011finin engellenmesi ve di\u011fer yollarla Kanun’un ilgili maddesinin ihlal edilip edilmedi\u011finin tespitine ili\u015fkin y\u00fcr\u00fct\u00fclen soru\u015fturma tamamland\u0131.<\/p>\n

\n\tSoru\u015fturmada, emlak sat\u0131\u015f\/kiralama ve vas\u0131ta sat\u0131\u015f platform hizmetleri pazar\u0131nda hakim durumda oldu\u011fu tespit edilen sahibinden.com’un, emlak ve vas\u0131ta kategorilerindeki kurumsal \u00fcyelerinin (emlak\u00e7\u0131lar\u0131n ve galericilerin) ilanlar\u0131n\u0131 di\u011fer ilan platformlar\u0131na ta\u015f\u0131mas\u0131n\u0131 engellemek suretiyle birden fazla platform kullanmas\u0131n\u0131 zorla\u015ft\u0131rd\u0131\u011f\u0131na, bu engellemenin ise rakiplerin faaliyetlerini zorla\u015ft\u0131r\u0131c\u0131 nitelikte oldu\u011funa h\u00fckmedildi.<\/p>\n

\n\tKanun’un ilgili maddesinin ihlali niteli\u011findeki bu eylemleri nedeniyle sahibinden.com hakk\u0131nda 40 milyon 150 bin 533 lira idari para cezas\u0131 uyguland\u0131.<\/p>\n

\n\tVeriler di\u011fer platformlara ta\u015f\u0131nabilecek<\/strong><\/p>\n

\n\t\u0130dari para cezas\u0131n\u0131n yan\u0131 s\u0131ra s\u00f6z konusu ihlali sonland\u0131rmak ve pazardaki etkin rekabetin tesis edilmesini temin etmek i\u00e7in sahibinden.com’a birtak\u0131m y\u00fck\u00fcml\u00fcl\u00fckler getirildi.<\/p>\n

\n\tKararla, sahibinden.com’un emlak ve vas\u0131ta kategorilerindeki kurumsal \u00fcyeleriyle imzalad\u0131\u011f\u0131 s\u00f6zle\u015fmelerde, \u00fcyelerin ilanlar\u0131na ili\u015fkin verilerini di\u011fer platformlara ta\u015f\u0131mas\u0131n\u0131 engelleyecek nitelikteki h\u00fck\u00fcmleri kald\u0131rmas\u0131 gerekecek.<\/p>\n

\n\tAyr\u0131ca sahibinden.com, ilan sahiplerinin emlak ve vas\u0131ta ilanlar\u0131na ili\u015fkin verilerini rakip platformlara etkin \u015fekilde ta\u015f\u0131yabilmelerini ve bu ilanlara ili\u015fkin verilerini g\u00fcncel tutabilmelerini temin edecek altyap\u0131y\u0131, herhangi bir bedel talep etmeden sa\u011flayacak.<\/p>\n

\n\tEdinilen bilgilere g\u00f6re, ilan sahipleri, sahibinden.com ya da ba\u015fka bir platforma bir kez ilan giri\u015fi yapt\u0131ktan sonra, ayn\u0131 ilan\u0131 di\u011fer platformlarda da yay\u0131mlamaktan imtina edebiliyor.<\/p>\n

\n\tEmlak ya da vas\u0131ta ilanlar\u0131ndaki fiyat\u0131n de\u011fi\u015ftirilmesi gerekti\u011finde, bu de\u011fi\u015fikli\u011fin t\u00fcm ilan sitelerinde ayr\u0131 ayr\u0131 yapmak zorunda kal\u0131yor. Bu durum, sahibinden.com’a giri\u015f yapan ilan sahiplerinin, di\u011fer platformlara da ilan vermelerine engel oluyor ve rakip sitelerin pazara giri\u015fini g\u00fc\u00e7le\u015ftiriyor.<\/p>\n

\n\tFiyatlar t\u00fcm platformlarda de\u011fi\u015fecek<\/strong><\/p>\n

\n\tKarar, emlak\u00e7\u0131lar ve galericilerin, sahibinden.com’da yay\u0131mlad\u0131klar\u0131 ilanlar\u0131 \u00fcye olduklar\u0131 di\u011fer ilan platformlar\u0131na kolayl\u0131kla ta\u015f\u0131yabilmesini sa\u011flayacak, bu platformda ilana ili\u015fkin fiyat gibi verilerde de\u011fi\u015fiklik yap\u0131ld\u0131\u011f\u0131nda, s\u00f6z konusu de\u011fi\u015fiklikler di\u011fer platformlardaki ilanlar\u0131na da yans\u0131yacak.<\/p>\n

\n\tKurul, verilerin sahibiden.com \u00fczerinden di\u011fer platformlara ta\u015f\u0131nmas\u0131 yan\u0131nda, rakip platformlardan ilan giri\u015fi yapanlar\u0131n da bu verilerini sahibiden.com’a ta\u015f\u0131yabilmelerinin de \u00f6n\u00fcn\u00fc a\u00e7t\u0131.<\/p>\n

\n\tKarara g\u00f6re, sahibiden.com d\u0131\u015f\u0131ndaki rakip platformlarda \u00fcyeli\u011fi bulunan emlak\u00e7\u0131lar\u0131n ve galericilerin, bu platformlarda yay\u0131mlad\u0131klar\u0131 ilanlar\u0131n\u0131 sahibiden.com’a ta\u015f\u0131mak istemeleri ve rakip platformlar\u0131n da bu talebi kabul etmesi halinde, sahibinden.com’un s\u00f6z konusu \u00fcyelerin verilerini ta\u015f\u0131yabilmelerini ve g\u00fcncel tutabilmelerini sa\u011flayacak altyap\u0131y\u0131 herhangi bir gecikmeye mahal vermeksizin, makul olan en k\u0131sa s\u00fcrede ve herhangi bir bedel talep etmeksizin kurmas\u0131 gerekecek.<\/p>\n

\n\tSahibinden.com’un bu uyum tedbirlerini ger\u00e7ekle\u015ftirmesi, ilk uygulanma tarihinden itibaren \u00fc\u00e7 y\u0131l boyunca Rekabet Kurulu taraf\u0131ndan y\u0131ll\u0131k olarak izlenecek.<\/p>\n

\n\t\u00d6te yandan Kurul, te\u015febb\u00fcs\u00fcn dopingli ilanlar\u0131 \u015feffaf \u015fekilde yay\u0131mlamad\u0131\u011f\u0131, do\u011fal reklam uygulamas\u0131nda \u015feffaf davranmad\u0131\u011f\u0131, s\u0131ralama algoritmas\u0131 yoluyla kendini kay\u0131rd\u0131\u011f\u0131 ve sa\u011flad\u0131\u011f\u0131 di\u011fer hizmetlerde (emlak\/ara\u00e7 de\u011ferleme, s\u0131f\u0131r ara\u00e7 sat\u0131\u015f\u0131nda yetkili bayiye y\u00f6nlendirme, ekspertiz sa\u011flama gibi) kendini kay\u0131rd\u0131\u011f\u0131\/yan\u0131lt\u0131c\u0131 sonu\u00e7 verdi\u011fi ve bu yollarla rekabetin s\u0131n\u0131rlanmas\u0131na yol a\u00e7arak hakim durumunu k\u00f6t\u00fcye kulland\u0131\u011f\u0131 iddialar\u0131n\u0131n reddine karar verdi.\u200b\u200b\u200b\u200b\u200b\u200b\u200b<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Rekabet Kurulu\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Rekabet Kurumunun internet sitesinde yer alan duyuruya g\u00f6re, \u015firket hakk\u0131nda emlak ve vas\u0131ta sat\u0131\u015f\/kiralama platform…<\/p>\n","protected":false},"author":1,"featured_media":2418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[791,1280,26,105,649,2993],"class_list":["post-2417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-ceza","tag-kurulundan","tag-lira","tag-milyon","tag-rekabet","tag-sahibinden-coma"],"yoast_head":"\nRekabet Kurulu'ndan sahibinden.com'a 40 milyon lira ceza - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=2417\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rekabet Kurulu'ndan sahibinden.com'a 40 milyon lira ceza - 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