{"id":2910,"date":"2023-09-13T12:45:13","date_gmt":"2023-09-13T09:45:13","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=2910"},"modified":"2023-09-13T12:45:13","modified_gmt":"2023-09-13T09:45:13","slug":"yapay-zeka-ile-olusturulan-reklamlar-ilk-kez-inceleme-altinda","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=2910","title":{"rendered":"Yapay zeka ile olu\u015fturulan reklamlar ilk kez inceleme alt\u0131nda"},"content":{"rendered":"
\n

\n\tBakanl\u0131ktan yap\u0131lan a\u00e7\u0131klamada, Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde bulunan Reklam Kurulu’nun, vatanda\u015flar\u0131 ma\u011fdur edici davran\u0131\u015flar, t\u00fcketici alg\u0131s\u0131n\u0131 manip\u00fcle edici filler ile birlikte g\u00fcndemine ilk kez yapay zeka kullan\u0131larak olu\u015fturulan reklamlar\u0131 ald\u0131\u011f\u0131 belirtildi.<\/p>\n

\n\tKurulun son toplant\u0131s\u0131n\u0131 12 Eyl\u00fcl’de ger\u00e7ekle\u015ftirdi\u011fi kaydedilerek, `G\u00f6r\u00fc\u015f\u00fclen 138 dosyadan 120’si mevzuata ayk\u0131r\u0131 bulunarak s\u00f6z konusu reklam ve ticari uygulamalar hakk\u0131nda durdurma cezas\u0131n\u0131n yan\u0131nda 12 milyon 231 bin 507 TL idari para cezas\u0131 uygulanm\u0131\u015ft\u0131r` denildi.<\/p>\n

\n\tToplant\u0131da ‘ChatGPT’ isimli yapay zeka uygulamas\u0131 taraf\u0131ndan olu\u015fturulan, rakip \u00fcr\u00fcn veya firmalara g\u00f6re \u00fcst\u00fcnl\u00fck alg\u0131s\u0131 i\u00e7eren ifadelere yer verilen ve nesnel ara\u015ft\u0131rma sonu\u00e7lar\u0131na dayanmayan tan\u0131t\u0131mlarla ilgili 3 dosya hakk\u0131nda idari yapt\u0131r\u0131m uyguland\u0131\u011f\u0131 a\u00e7\u0131kland\u0131.<\/p>\n

\n\t\u00d6rt\u00fcl\u00fc i\u00e7ki reklam\u0131na yapt\u0131r\u0131m uyguland\u0131<\/strong><\/p>\n

\n\tSon d\u00f6nemlerde \u00f6zellikle sosyal medya mecralar\u0131ndan ticari reklam\u0131 yasak olan alkoll\u00fc i\u00e7ecek tan\u0131t\u0131mlar\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131 kaydedilen a\u00e7\u0131klamada, \u015fu ifadelere yer verildi:<\/p>\n

\n\t“Bu kapsamda, reklam\u0131 yasak olan bir alkoll\u00fc i\u00e7ece\u011fin s\u00f6yle\u015fi, sohbet format\u0131nda tasarlanm\u0131\u015f bir i\u00e7erikle, \u00fcr\u00fcn ad\u0131na do\u011frudan yer vermeden dekor \u00fczerine yerle\u015ftirilerek \u00fcr\u00fcn ismi veya g\u00f6rseline yer verilmeksizin \u00fcr\u00fcnle \u00f6zde\u015fle\u015fmi\u015f sloganlar\u0131n kullan\u0131lmas\u0131 yoluyla tan\u0131t\u0131m\u0131 yap\u0131lm\u0131\u015f oldu\u011fu tespit edilmi\u015f ve s\u00f6z konusu \u00f6rt\u00fcl\u00fc reklamlar hakk\u0131nda idari yapt\u0131r\u0131m uygulanm\u0131\u015f bulunmaktad\u0131r.”\u00a0<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Denetim
\n Ticaret Bakanl\u0131\u011f\u0131\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Bakanl\u0131ktan yap\u0131lan a\u00e7\u0131klamada, Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde bulunan Reklam Kurulu’nun, vatanda\u015flar\u0131 ma\u011fdur edici davran\u0131\u015flar, t\u00fcketici alg\u0131s\u0131n\u0131…<\/p>\n","protected":false},"author":1,"featured_media":1020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[163,60,19,2476,378,3607,3608,3489,3490],"class_list":["post-2910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-altinda","tag-ile","tag-ilk","tag-inceleme","tag-kez","tag-olusturulan","tag-reklamlar","tag-yapay","tag-zeka"],"yoast_head":"\nYapay zeka ile olu\u015fturulan reklamlar ilk kez inceleme alt\u0131nda - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=2910\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yapay zeka ile olu\u015fturulan reklamlar ilk kez inceleme alt\u0131nda - 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