{"id":3048,"date":"2023-09-19T10:53:24","date_gmt":"2023-09-19T07:53:24","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=3048"},"modified":"2023-09-19T10:53:24","modified_gmt":"2023-09-19T07:53:24","slug":"ticaret-bakanligindan-aldatici-reklamlara-ceza","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=3048","title":{"rendered":"Ticaret Bakanl\u0131\u011f\u0131ndan aldat\u0131c\u0131 reklamlara ceza"},"content":{"rendered":"
\n

\n\tTicaret Bakanl\u0131\u011f\u0131, Reklam Kurulu\u2019nun y\u0131l\u0131n ilk 9 ay\u0131nda bin 346 dosya hakk\u0131nda durdurma cezas\u0131yla birlikte toplam 64 milyon 141 bin 381 TL idari para cezas\u0131 verdi\u011fini duyurdu.<\/p>\n

\n\tTicaret Bakanl\u0131\u011f\u0131\u2019ndan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, bakanl\u0131k b\u00fcnyesinde bulunan Reklam Kurulu\u2019nun Eyl\u00fcl ay\u0131 toplant\u0131s\u0131 12 Eyl\u00fcl tarihinde ger\u00e7ekle\u015ftirilen 138 adet dosya hakk\u0131nda g\u00f6r\u00fc\u015f ve de\u011ferlendirmelerde bulunuldu.<\/p>\n

\n\tBu inceleme ve de\u011ferlendirmeler \u00e7er\u00e7evesinde Reklam Kurulu taraf\u0131ndan y\u0131l\u0131n ilk 9 ay\u0131nda Kurul g\u00fcndeminde bin 527 adet dosya g\u00f6r\u00fc\u015f\u00fcl\u00fcrken, aldat\u0131c\u0131 reklam veya haks\u0131z ticari uygulama oldu\u011fu tespit edilen bin 346 dosya hakk\u0131nda durdurma cezas\u0131yla birlikte toplam 64 milyon 141 bin 381 TL idari para cezas\u0131 ve 38 adet dosya i\u00e7in de ayr\u0131ca eri\u015fimin engellenmesine karar verildi.<\/p>\n

\n\t“T\u00fcketici De\u011ferlendirmeleri Hakk\u0131nda K\u0131lavuz”\u00a0ilke karar\u0131 olarak kabul edildi<\/strong><\/p>\n

\n\tKurul taraf\u0131ndan dosya incelemeleri sonuncunda verilen kararlar\u0131n yan\u0131 s\u0131ra t\u00fcketiciler ve elektronik ticaret sekt\u00f6r\u00fc ba\u015fta olmak \u00fczere t\u00fcm kesimlere y\u00f6nelik rehber niteli\u011finde bir \u00e7al\u0131\u015fma hakk\u0131nda da karar al\u0131nd\u0131.<\/p>\n

\n\tT\u00fcketicilerin al\u0131\u015fveri\u015f tercihlerinde \u00f6nemli bir yer tutan ve onlar\u0131n sat\u0131n alma kararlar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkileyen t\u00fcketici deneyim ve tecr\u00fcbelerinden olu\u015fan yorum ve derecelendirme uygulamalar\u0131 ile bunlar\u0131n s\u0131ralanmas\u0131yla ilgili Reklam Kurulu\u2019nun konuya bak\u0131\u015f\u0131n\u0131 yans\u0131tan, sekt\u00f6re mevzuata uyum konusunda rehberlik edecek olan \u201cT\u00fcketici De\u011ferlendirmeleri Hakk\u0131nda K\u0131lavuz\u201d, Reklam Kurulu\u2019nun ilke karar\u0131 olarak kabul edildi.<\/p>\n

\n\tGer\u00e7e\u011fi yans\u0131tmayan yorumlar ile t\u00fcketicilerin kand\u0131r\u0131lmas\u0131 haks\u0131z ticari uygulama olarak kabul edildi<\/strong><\/p>\n

\n\tTicaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan t\u00fcketicilerin do\u011fru bilgilendirilmesini engelleyen, ihtiya\u00e7 ve fayda\/maliyet k\u0131staslar\u0131ndan olu\u015fan sat\u0131n alma karar alma s\u00fcre\u00e7lerini a\u00e7\u0131k ve anla\u015f\u0131l\u0131r olmayan ifade ya da tasar\u0131mlarla manip\u00fcle eden k\u00f6t\u00fc niyetli sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131lar taraf\u0131ndan yay\u0131mlanan muvazaal\u0131 de\u011ferlendirmelerle t\u00fcketicileri aldatan, ger\u00e7e\u011fi yans\u0131tmayan ya da varl\u0131\u011f\u0131 ispatlanamayan sahte yorumlar ile t\u00fcketicilerin kand\u0131r\u0131lmas\u0131na neden olabilen uygulamalar yasaklanarak, haks\u0131z ticari uygulama olarak kabul edildi.<\/p>\n

\n\t\u0130nternet ortam\u0131nda sunulan bilgilere g\u00fcvenin sars\u0131lmas\u0131na yol a\u00e7an uygulamalara da son verilmesi ama\u00e7lan\u0131yor<\/strong><\/p>\n

\n\tT\u00fcketici De\u011ferlendirmeleri Hakk\u0131nda K\u0131lavuz\u2019un a\u00e7\u0131kl\u0131\u011fa kavu\u015fturdu\u011fu d\u00fczenlemeler sayesinde t\u00fcketici de\u011ferlendirmelerinin yay\u0131mlanmas\u0131na imkan sa\u011flayan sekt\u00f6r temsilcilerine bir mal veya hizmeti ger\u00e7ekten sat\u0131n alm\u0131\u015f t\u00fcketici de\u011ferlendirmelerinin nas\u0131l ve ne \u015fekilde yay\u0131mlanmas\u0131 konusunda yol g\u00f6sterilmesinin yan\u0131 s\u0131ra t\u00fcketicilerin internet ortam\u0131nda sunulan bu bilgilere olan g\u00fcvenlerinin sars\u0131lmas\u0131na yol a\u00e7an uygulamalara da son verilmesi ama\u00e7lan\u0131yor.\u00a0<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Ticaret Bakanl\u0131\u011f\u0131\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131, Reklam Kurulu\u2019nun y\u0131l\u0131n ilk 9 ay\u0131nda bin 346 dosya hakk\u0131nda durdurma cezas\u0131yla birlikte…<\/p>\n","protected":false},"author":1,"featured_media":1110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1609,473,791,790,541],"class_list":["post-3048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-aldatici","tag-bakanligindan","tag-ceza","tag-reklamlara","tag-ticaret"],"yoast_head":"\nTicaret Bakanl\u0131\u011f\u0131ndan aldat\u0131c\u0131 reklamlara ceza - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=3048\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ticaret Bakanl\u0131\u011f\u0131ndan aldat\u0131c\u0131 reklamlara ceza - 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