{"id":377,"date":"2023-05-16T21:41:49","date_gmt":"2023-05-16T18:41:49","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=377"},"modified":"2023-05-16T21:41:49","modified_gmt":"2023-05-16T18:41:49","slug":"vatandasi-yaniltan-reklamlara-bir-ayda-77-milyon-lira-ceza-kesildi","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=377","title":{"rendered":"Vatanda\u015f\u0131 yan\u0131ltan reklamlara bir ayda 7,7 milyon lira ceza kesildi"},"content":{"rendered":"<div class=\"news-content\">\n<p>\n\tTicaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu, son toplant\u0131s\u0131n\u0131 9 May\u0131s&#8217;ta ger\u00e7ekle\u015ftirdi.<\/p>\n<p>\n\tKurul, toplant\u0131da g\u00fcndeme al\u0131nan 195 dosyaya ili\u015fkin g\u00f6r\u00fc\u015f ve de\u011ferlendirmelerde bulunuldu. Toplant\u0131da, bir dosya hakk\u0131nda erteleme karar\u0131 verilirken karara ba\u011flanan 194 dosyadan 170&#8217;i mevzuata ayk\u0131r\u0131 bulundu ve 7 milyon 677 bin 231 lira idari para cezas\u0131 uygulanmas\u0131na karar verildi.<\/p>\n<p>\n\tKurulun bu ayki toplant\u0131s\u0131n\u0131n ana g\u00fcndem ba\u015fl\u0131klar\u0131ndan biri, ge\u00e7en ay oldu\u011fu gibi &#8220;Et Bal\u0131k Kasab\u0131&#8221;, &#8220;Et Bal\u0131k K.&#8221;, &#8220;Et Bal\u0131k il\/il\u00e7e ad\u0131&#8221;, &#8220;Et Bal\u0131k Tanzim&#8221; gibi isimlerle, iktisadi devlet te\u015fekk\u00fcl\u00fc olan Et ve S\u00fct Kurumu, toplumda bilinen eski ad\u0131yla Et ve Bal\u0131k Kurumunun unvan\u0131n\u0131 ve logosunu taklit eder nitelikte isim ve tan\u0131t\u0131m g\u00f6rselleriyle faaliyet g\u00f6steren i\u015fletmeler oldu.<\/p>\n<p>\n\tReklam Kurulunca yap\u0131lan incelemeler sonucu, bu i\u015fletmeler taraf\u0131ndan ger\u00e7ekle\u015ftirilen tan\u0131t\u0131mlarla, Et ve S\u00fct Kurumunun itibar\u0131ndan haks\u0131z yararlan\u0131larak t\u00fcketicilerin g\u00fcveninin k\u00f6t\u00fcye kullan\u0131ld\u0131\u011f\u0131 ve bu nedenle t\u00fcketicilerin tecr\u00fcbe ve bilgi eksikliklerinin istismar edildi\u011fi de\u011ferlendirildi.<\/p>\n<p>\n\tKurul g\u00fcndeminde g\u00f6r\u00fc\u015f\u00fclen 60 i\u015fletmeye 2 milyon 116 bin 761 lira idari para ve s\u00f6z konusu tan\u0131t\u0131mlar\u0131n durdurulmas\u0131 cezalar\u0131 verildi. B\u00f6ylece nisan ve may\u0131s aylar\u0131n\u0131 kapsayan son iki toplant\u0131da 92 i\u015fletmeye toplam 3 milyon 227 bin 193 lira idari para cezas\u0131 uyguland\u0131. Kurulca, t\u00fcketicileri aldat\u0131c\u0131 ve yan\u0131lt\u0131c\u0131 olan s\u00f6z konusu tan\u0131t\u0131mlar\u0131n takibine devam edilecek.<\/p>\n<p>\n\t<strong>e-Ticaret sitelerindeki manip\u00fclasyona ceza<\/strong><\/p>\n<p>\n\tAyn\u0131 toplant\u0131da, Reklam Kurulu taraf\u0131ndan pazar yeri olarak faaliyet g\u00f6steren e-ticaret siteleri \u00fczerinden &#8220;ma\u011faza takip\u00e7i say\u0131lar\u0131&#8221;, &#8220;\u00fcr\u00fcn favorileme\/sepete ekleme&#8221;, &#8220;koleksiyon olu\u015fturma&#8221;, &#8220;soru sorma&#8221; gibi \u00f6zelliklere ili\u015fkin verileri manip\u00fcle ederek ilgili \u00fcr\u00fcnlerin-i\u015fletmelerin s\u0131ralamalarda \u00f6n plana \u00e7\u0131kar\u0131lmas\u0131 veya \u00e7e\u015fitli listelerde yer alma ihtimalinin art\u0131r\u0131lmas\u0131na y\u00f6nelik faaliyette bulunan, \u00f6zellikle olumsuz yorumlar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc azaltacak \u015fekilde manip\u00fcle eden ve ilgili i\u015fletmelerden mal veya hizmet sat\u0131n almayan ki\u015fileri yorum yapmaya y\u00f6nlendiren 13 ki\u015fi ve kurulu\u015f hakk\u0131nda da i\u015flem yap\u0131ld\u0131. Kurul, bu kapsamdaki ki\u015fi ve kurulu\u015flara 1 milyon 41 bin 384 lira idari para cezas\u0131 ile reklamlar\u0131 durdurma cezas\u0131 verilmesine ve s\u00f6z konusu internet sitelerinin eri\u015fiminin engellenmesine karar verdi.<\/p>\n<div class=\"news-tags\">\n<div class=\"title\">ET\u0130KETLER<\/div>\n<div class=\"tags\">\n                                                                            Ticaret Bakanl\u0131\u011f\u0131\n                                                                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu, son toplant\u0131s\u0131n\u0131 9 May\u0131s&#8217;ta ger\u00e7ekle\u015ftirdi. Kurul, toplant\u0131da g\u00fcndeme&#8230;<\/p>\n","protected":false},"author":1,"featured_media":378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[706,210,791,792,26,105,790,788,789],"class_list":["post-377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-ayda","tag-bir","tag-ceza","tag-kesildi","tag-lira","tag-milyon","tag-reklamlara","tag-vatandasi","tag-yaniltan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vatanda\u015f\u0131 yan\u0131ltan reklamlara bir ayda 7,7 milyon lira ceza kesildi - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=377\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vatanda\u015f\u0131 yan\u0131ltan reklamlara bir ayda 7,7 milyon lira ceza kesildi - Es-Exchange Ekonomi Haberleri\" \/>\n<meta property=\"og:description\" content=\"Ticaret Bakanl\u0131\u011f\u0131 b\u00fcnyesinde faaliyet g\u00f6steren Reklam Kurulu, son toplant\u0131s\u0131n\u0131 9 May\u0131s&#8217;ta ger\u00e7ekle\u015ftirdi. 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