{"id":3780,"date":"2023-10-19T12:09:21","date_gmt":"2023-10-19T09:09:21","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=3780"},"modified":"2023-10-19T12:09:21","modified_gmt":"2023-10-19T09:09:21","slug":"gramaj-hilesi-ve-yaniltici-reklamlara-76-milyon-ceza","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=3780","title":{"rendered":"Gramaj hilesi ve yan\u0131lt\u0131c\u0131 reklamlara 76 milyon ceza"},"content":{"rendered":"
\n

\n\tTicaret Bakanl\u0131\u011f\u0131ndan yap\u0131lan a\u00e7\u0131klamada, bu ay ger\u00e7ekle\u015ftirilen kurul toplant\u0131s\u0131nda, t\u00fcketicileri aldatan, yan\u0131ltan, tecr\u00fcbe ve bilgi eksikliklerini istismar eden reklamlar ile haks\u0131z ticari uygulamalara, eri\u015fim engeli de dahil pek \u00e7ok yapt\u0131r\u0131m uyguland\u0131\u011f\u0131 belirtti.<\/p>\n

\n\tKurulun, ekim ay\u0131 toplant\u0131s\u0131nda, medyumluk, bebek suyu tan\u0131t\u0131mlar\u0131, gramaj de\u011fi\u015fimi ve gizli zamlara ili\u015fkin incelemeleri g\u00fcndemine ald\u0131\u011f\u0131na i\u015faret edilen a\u00e7\u0131klamada, \u015fu bilgiler payla\u015f\u0131ld\u0131:<\/p>\n

\n\t“Reklam Kurulunun ekim ay\u0131 toplant\u0131s\u0131nda g\u00f6r\u00fc\u015f\u00fclen 139 dosyadan 125’i mevzuata ayk\u0131r\u0131 bulunurken, s\u00f6z konusu reklam ve ticari uygulamalar hakk\u0131nda durdurma cezas\u0131yla birlikte 11 milyon 693 bin 933 lira idari para cezas\u0131 ve ayr\u0131ca 40 dosya i\u00e7in eri\u015fim engeli tedbiri uygulanmas\u0131na karar verilmi\u015ftir. Kurul taraf\u0131ndan y\u0131l\u0131n 10 ay\u0131nda 1662 dosya hakk\u0131nda g\u00f6r\u00fc\u015f ve de\u011ferlendirmelerde bulunuldu, aldat\u0131c\u0131 reklam veya haks\u0131z ticari uygulama oldu\u011fu tespit edilen 1470 dosya hakk\u0131nda durdurma cezas\u0131 ile birlikte 75 milyon 835 bin 314 lira idari para cezas\u0131 uygulanmas\u0131na, ayr\u0131ca 78 dosyada eri\u015fimin engellenmesine karar verildi.”<\/p>\n

\n\t\u0130nan\u00e7 istismarc\u0131lar\u0131n\u0131n sosyal medya platformlar\u0131na eri\u015fim engeli<\/strong><\/p>\n

\n\tYoutube ve Instagram gibi sosyal medya platformlar\u0131 ile \u00e7e\u015fitli internet siteleri \u00fczerinden eri\u015fim sa\u011flayarak t\u00fcketicilerin inan\u00e7 ve duygular\u0131n\u0131 korku, bask\u0131 ve hurafelerle istismar edecek \u015fekilde yap\u0131lan medyum, b\u00fcy\u00fc ve fal tan\u0131t\u0131mlar\u0131n\u0131n reklam mevzuat\u0131na ayk\u0131r\u0131 oldu\u011funun tespit edildi\u011fine dikkat \u00e7ekilen a\u00e7\u0131klamada, bu kapsamda 39 internet sitesi hakk\u0131nda, reklamlar\u0131 durdurma cezas\u0131 ile eri\u015fimin engellenmesi tedbiri uygulanmas\u0131na karar verildi\u011fi belirtildi.<\/p>\n

\n\t“Bebek suyu” tan\u0131t\u0131mlar\u0131<\/strong><\/p>\n

\n\tBebek \u00fcr\u00fcnlerinin sat\u0131\u015f\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131 ma\u011fazalar ile internet ortam\u0131ndaki sat\u0131\u015flar\u0131n da toplant\u0131da ele al\u0131nd\u0131\u011f\u0131 aktar\u0131lan a\u00e7\u0131klamada, \u015fu ifadeler kullan\u0131ld\u0131:<\/p>\n

\n\t“Ebeveynlerin bebek \u00fcr\u00fcnlerine ili\u015fkin hassasiyetlerini istismar edecek \u015fekilde \u00e7e\u015fitli markalara ait kaynak sular\u0131n\u0131n veya mineralli sular\u0131n ‘bebek suyu’ ad\u0131 alt\u0131nda ‘bebeklerin kemik geli\u015fimine destek olaca\u011f\u0131’, ‘b\u00f6brek sa\u011fl\u0131klar\u0131n\u0131 olumlu etkileyece\u011fi’, ‘sa\u011fl\u0131kl\u0131 beslenmelerine katk\u0131 sa\u011flayaca\u011f\u0131’ gibi ifadelerle tan\u0131t\u0131m\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131 tespit edildi. ‘Bebek suyu’ ismi ile sat\u0131\u015f i\u00e7in zorunlu olan yasal iznin al\u0131nmad\u0131\u011f\u0131, an\u0131lan \u00fcr\u00fcn\u00fcn bebeklere \u00f6zel bir i\u00e7erik ile denetimden ge\u00e7meden sat\u0131\u015fa arz edildi\u011fi ve dolay\u0131s\u0131yla s\u00f6z konusu \u00fcr\u00fcn\u00fcn bebek sa\u011fl\u0131\u011f\u0131n\u0131 olumlu etkileyece\u011fine y\u00f6nelik ifadelerin mevzuata ayk\u0131r\u0131 olup, bu \u015fekilde yap\u0131lan tan\u0131t\u0131m\u0131n t\u00fcketicileri yan\u0131lt\u0131c\u0131 oldu\u011funa karar verilmi\u015ftir.”<\/p>\n

\n\t“Gramaj hilesi”yle yap\u0131lan gizli zamlara da ceza verildi<\/strong><\/p>\n

\n\tA\u00e7\u0131klamada, sat\u0131\u015fa sunulan \u00fcr\u00fcnlerin gramaj, adet ve a\u011f\u0131rl\u0131k gibi \u00f6l\u00e7\u00fc birimlerinin azalt\u0131lmas\u0131na ra\u011fmen ambalaj ve sat\u0131\u015f fiyatlar\u0131n\u0131n de\u011fi\u015ftirilmemesi nedeniyle birim fiyatlar\u0131nda gizli olarak yap\u0131lan art\u0131\u015flara da de\u011finildi.<\/p>\n

\n\tBunlar\u0131n t\u00fcketicilerce fark edilemedi\u011fi ve bu suretle t\u00fcketicilerin sat\u0131n alma kararlar\u0131n\u0131n manip\u00fcle edildi\u011finin tespit edildi\u011fi 2 dosya hakk\u0131nda idari para ve durdurma cezalar\u0131 uyguland\u0131\u011f\u0131 belirtilen a\u00e7\u0131klamada, \u015funlar kaydedildi:<\/p>\n

\n\t“Ticaret Bakanl\u0131\u011f\u0131 olarak, t\u00fcketicilerimizin tercih ve davran\u0131\u015flar\u0131na etki ederek nihai olarak ger\u00e7ekle\u015ftirecekleri al\u0131\u015fveri\u015flerde ticari eti\u011fe uygun olmayan i\u00e7erik \u00fcretimleri, mevzuata ayk\u0131r\u0131 hareketler, yan\u0131lt\u0131c\u0131 ve yanl\u0131\u015f bilgilendirme sebebiyle u\u011frayabilecekleri ma\u011fduriyetlere sebebiyet verilmemesi ad\u0131na \u00e7al\u0131\u015fmalar\u0131m\u0131z azami hassasiyetle devam etmektedir.”<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Denetim
\n Rekabet Kurulu\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131ndan yap\u0131lan a\u00e7\u0131klamada, bu ay ger\u00e7ekle\u015ftirilen kurul toplant\u0131s\u0131nda, t\u00fcketicileri aldatan, yan\u0131ltan, tecr\u00fcbe ve bilgi…<\/p>\n","protected":false},"author":1,"featured_media":640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[791,3990,4386,105,790,4392],"class_list":["post-3780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-ceza","tag-gramaj","tag-hilesi","tag-milyon","tag-reklamlara","tag-yaniltici"],"yoast_head":"\nGramaj hilesi ve yan\u0131lt\u0131c\u0131 reklamlara 76 milyon ceza - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=3780\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gramaj hilesi ve yan\u0131lt\u0131c\u0131 reklamlara 76 milyon ceza - 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