{"id":4170,"date":"2023-11-03T13:54:35","date_gmt":"2023-11-03T10:54:35","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=4170"},"modified":"2023-11-03T13:54:35","modified_gmt":"2023-11-03T10:54:35","slug":"ticaret-bakanligindan-tuketicilere-efsane-kasim-uyarisi","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=4170","title":{"rendered":"Ticaret Bakanl\u0131\u011f\u0131’ndan t\u00fcketicilere ‘efsane kas\u0131m’ uyar\u0131s\u0131"},"content":{"rendered":"
\n

\n\tTicaret Bakanl\u0131\u011f\u0131’ndan yap\u0131lan a\u00e7\u0131klamada, vatanda\u015flar\u0131n ma\u011fduriyet ya\u015famamas\u0131 i\u00e7in ticari hayata uygun olmayan, ticaret eti\u011fine ayk\u0131r\u0131 fiillerle ilgili \u00e7al\u0131\u015fmalar\u0131n, incelemelerin ve takiplerin devam etti\u011fi belirtildi.<\/p>\n

\n\t“Efsane kas\u0131m indirimleri”, “\u015fahane cuma indirimleri” gibi sat\u0131\u015f kampanyalar\u0131n\u0131n t\u00fcm d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye’de de \u00e7ok tercih edilen bir pazarlama y\u00f6ntemi oldu\u011fu vurgulanan a\u00e7\u0131klamada, “T\u00fcketicilerin \u00f6zellikle de\u011fi\u015fen al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131yla beraber kolay ve masrafs\u0131z bir \u015fekilde, zaman ve mekan s\u0131n\u0131rlamas\u0131 olmaks\u0131z\u0131n \u00e7ok \u00e7e\u015fitli \u00fcr\u00fcnlere uygun ko\u015fullarla ula\u015fabilmesine olanak sa\u011flayan mesafeli\/e-ticaret al\u0131\u015fveri\u015fleri beraberinde baz\u0131 t\u00fcketici ma\u011fduriyetlerine de neden olabilmektedir. \u00d6zellikle kas\u0131m ay\u0131yla birlikte yo\u011fun bir \u015fekilde internet ve mobil uygulama \u00fczerinden ger\u00e7ekle\u015ftirilen indirim kampanyalar\u0131nda t\u00fcketicilerimizin ma\u011fduriyet ya\u015famamalar\u0131, sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131lar\u0131n neden olabilecekleri bu ma\u011fduriyetler nedeniyle idari yapt\u0131r\u0131mlarla kar\u015f\u0131la\u015fmamalar\u0131 i\u00e7in mesafeli s\u00f6zle\u015fmelerde baz\u0131 hususlara azami dikkat etmeleri gerekmektedir.” ifadelerine yer verildi.<\/p>\n

\n\tSitenin g\u00fcvenlik unsurlar\u0131 kontrol edilmeli<\/strong><\/p>\n

\n\tT\u00fcketicilerin al\u0131\u015fveri\u015f \u00f6ncesi ihtiya\u00e7lar\u0131n\u0131 do\u011fru belirlemesi gerekti\u011fi kaydedilen a\u00e7\u0131klamada, \u015fu uyar\u0131larda bulunuldu:<\/p>\n

\n\t“Sat\u0131c\u0131\/sa\u011flay\u0131c\u0131 hakk\u0131nda \u00f6n inceleme yap\u0131lmas\u0131, sat\u0131n al\u0131nacak mal veya hizmetin emsallerine g\u00f6re fiyat\u0131n\u0131n ara\u015ft\u0131r\u0131lmas\u0131, indirim tutar\u0131na veya oranlar\u0131na dikkat edilmesi, internet sitesi adresinin sat\u0131c\u0131 veya sa\u011flay\u0131c\u0131ya ait olup olmad\u0131\u011f\u0131n\u0131 kontrol edilmesi, sosyal medya kanallar\u0131 arac\u0131l\u0131\u011f\u0131yla y\u00f6nlendirilen sayfalara kar\u015f\u0131 dikkatli olunmas\u0131, internet sitesinde SSL sertifikas\u0131, 3D security gibi g\u00fcvenlik unsurlar\u0131n\u0131n olup olmad\u0131\u011f\u0131n\u0131n kontrol edilmesi, \u00f6deme yapmadan \u00f6nce t\u00fcketiciye iletilmesi gereken \u00f6n bilgileri ayr\u0131nt\u0131l\u0131 okunmas\u0131 b\u00fcy\u00fck \u00f6nem arz etmektedir.”<\/p>\n

\n\t“T\u00fcketicileri yan\u0131ltabilecek ifadelere yer vermeyin”<\/strong><\/p>\n

\n\tA\u00e7\u0131klamada, kampanya d\u00fczenleyen sat\u0131c\u0131 ve sa\u011flay\u0131c\u0131lara da \u00e7a\u011fr\u0131da bulunularak indirimli sat\u0131\u015flar\u0131n ba\u015flang\u0131\u00e7 ve biti\u015f tarihleri ile sat\u0131\u015fa s\u0131n\u0131rl\u0131 sunulan mal veya hizmetin miktar\u0131n\u0131n a\u00e7\u0131k ve anla\u015f\u0131l\u0131r \u015fekilde belirtilmesi gerekti\u011fi belirtildi.<\/p>\n

\n\t\u0130ndirimde anlam kar\u0131\u015f\u0131kl\u0131\u011f\u0131na yol a\u00e7arak t\u00fcketicileri yan\u0131ltabilecek, daha fazla indirim uygulan\u0131yormu\u015f izlenimi olu\u015fturacak ifade ve g\u00f6r\u00fcnt\u00fclere yer verilmemesi gerekti\u011fi vurgulanan a\u00e7\u0131klamada, “Yap\u0131lan indirimin miktar\u0131 veya oran\u0131 hesaplan\u0131rken indirimli fiyattan bir \u00f6nceki fiyat\u0131n esas al\u0131nmas\u0131, indirimli sat\u0131\u015fa konu edilen mal veya hizmetlerin fiyat\u0131nda indirimin uyguland\u0131\u011f\u0131 tarihten \u00f6nceki 30 g\u00fcn i\u00e7inde uygulanan en d\u00fc\u015f\u00fck fiyat\u0131n esas al\u0131nmas\u0131, fiyat\u0131n ge\u00e7erlili\u011fi ile ilgili bir s\u00fcre veya stok s\u0131n\u0131r\u0131 var ise bu s\u00fcre ve stok miktar\u0131n\u0131n reklamlarda a\u00e7\u0131k\u00e7a belirtilmesi gerekmektedir.” ifadeleri kullan\u0131ld\u0131.<\/p>\n

\n\tA\u00e7\u0131klamada, aldat\u0131c\u0131 ve yan\u0131lt\u0131c\u0131 indirimli sat\u0131\u015f kampanyalar\u0131na ili\u015fkin Bakanl\u0131\u011f\u0131n b\u00fcnyesinde bulunan Reklam Kuruluna, indirimli sat\u0131\u015f kampanyalar\u0131nda hak kayb\u0131na u\u011frayan t\u00fcketicilerin ise parasal s\u0131n\u0131rlar\u0131 da dikkate alarak t\u00fcketici hakem heyetleri ya da t\u00fcketici mahkemelerine ba\u015fvurabilece\u011fi kaydedildi.<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Ticaret Bakanl\u0131\u011f\u0131
\n E-ticaret
\n Al\u0131\u015fveri\u015f\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131’ndan yap\u0131lan a\u00e7\u0131klamada, vatanda\u015flar\u0131n ma\u011fduriyet ya\u015famamas\u0131 i\u00e7in ticari hayata uygun olmayan, ticaret eti\u011fine ayk\u0131r\u0131…<\/p>\n","protected":false},"author":1,"featured_media":2638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[473,934,4013,541,4646,810],"class_list":["post-4170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-bakanligindan","tag-efsane","tag-kasim","tag-ticaret","tag-tuketicilere","tag-uyarisi"],"yoast_head":"\nTicaret Bakanl\u0131\u011f\u0131'ndan t\u00fcketicilere 'efsane kas\u0131m' uyar\u0131s\u0131 - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=4170\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ticaret Bakanl\u0131\u011f\u0131'ndan t\u00fcketicilere 'efsane kas\u0131m' uyar\u0131s\u0131 - 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