{"id":4431,"date":"2023-11-16T10:06:46","date_gmt":"2023-11-16T07:06:46","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=4431"},"modified":"2023-11-16T10:06:46","modified_gmt":"2023-11-16T07:06:46","slug":"yaniltan-kasim-indirimleri-reklamlarina-27-milyon-lira-ceza","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=4431","title":{"rendered":"Yan\u0131ltan &#8220;kas\u0131m indirimleri\u201d reklamlar\u0131na 2,7 milyon lira ceza"},"content":{"rendered":"<div class=\"news-content\">\n<p>\n\tReklam Kurulu taraf\u0131ndan bu ayki toplant\u0131da g\u00f6r\u00fc\u015f\u00fclen 176 adet dosyadan 153\u2019\u00fc mevzuata ayk\u0131r\u0131 bulunurken, s\u00f6z konusu reklam ve ticari faaliyetler hakk\u0131nda durdurma cezas\u0131 ile birlikte toplam 16,7 milyon T\u00fcrk Liras\u0131 idari para cezas\u0131 uygulanmas\u0131na karar verildi. B\u00f6ylelikle, y\u0131l\u0131n ilk 11 ay\u0131nda Kurul taraf\u0131ndan toplam 1838 adet dosya hakk\u0131nda g\u00f6r\u00fc\u015f ve de\u011ferlendirmelerde bulunulmu\u015f olup, aldat\u0131c\u0131 reklam veya haks\u0131z ticari uygulama oldu\u011fu tespit edilen 1623 adet dosya hakk\u0131nda durdurma cezas\u0131n\u0131n yan\u0131 s\u0131ra toplam 92,5 milyon TL idari para cezas\u0131 uygulanmas\u0131na karar verildi.<\/p>\n<p>\n\t<strong>Aldat\u0131c\u0131 indirimler Reklam Kurulu&#8217;nun s\u0131k\u0131 takibinde<\/strong><\/p>\n<p>\n\tKurul\u2019un 339 say\u0131l\u0131 toplant\u0131s\u0131n\u0131n ana g\u00fcndem konusunu indirimli sat\u0131\u015f reklamlar\u0131 ile sa\u011fl\u0131k beyan\u0131 i\u00e7eren reklamlar olu\u015fturdu.<\/p>\n<p>\n\t\u00d6zellikle Kas\u0131m ay\u0131nda ger\u00e7ekle\u015ftirilen ve \u201cEfsane Kas\u0131m \u0130ndirimleri\u201d, \u201c\u015eahane Cuma \u0130ndirimleri\u201d gibi isimlerle adland\u0131r\u0131lan, \u00e7ok say\u0131da \u00fcr\u00fcnde \u00e7e\u015fitli oranlarda indirimlerin yap\u0131laca\u011f\u0131n\u0131n ilan edildi\u011fi indirimli sat\u0131\u015f kampanyalar\u0131, Reklam Kurulu taraf\u0131ndan yak\u0131ndan takip edilmekte, t\u00fcketicileri aldatan, yan\u0131ltan, ger\u00e7ekte oldu\u011fundan daha fazla indirim yap\u0131l\u0131yormu\u015f alg\u0131s\u0131 olu\u015fturan indirimli sat\u0131\u015f reklamlar\u0131 ve uygulamalar\u0131 hakk\u0131nda idari yapt\u0131r\u0131mlar uygulanmaktad\u0131r.<\/p>\n<p>\n\t<strong>\u201cKas\u0131m indirimleri\u201d ad\u0131 alt\u0131ndaki reklamlara 2,7 milyon TL para cezas\u0131<\/strong><\/p>\n<p>\n\tBu kapsamda, art\u0131k elektronik ticarette geleneksel hale gelen \u201cKas\u0131m \u0130ndirimleri\u201dne ili\u015fkin reklamlar ba\u015fta olmak \u00fczere indirimli sat\u0131\u015f reklamlar\u0131 Reklam Kurulu taraf\u0131ndan inceleme alt\u0131na al\u0131nm\u0131\u015f olup bu ay Kurul g\u00fcndemine intikal eden 16 adet indirimli sat\u0131\u015f dosyas\u0131 hakk\u0131nda durdurma cezas\u0131 ile birlikte toplam 2,7 milyon TL idari para cezas\u0131 uygulanmas\u0131na karar verildi.\u00a0<\/p>\n<p>\n\t<strong>Takviye g\u0131dalar ve kozmetik \u00fcr\u00fcnler de incelendi<\/strong><\/p>\n<p>\n\tAyr\u0131ca, mevsimsel de\u011fi\u015fikliklerle birlikte t\u00fcketici sa\u011fl\u0131\u011f\u0131na y\u00f6nelik d\u00f6nemsel reklamlar\u0131n \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Takviye edici g\u0131dalar ve kozmetik \u00fcr\u00fcnler gibi do\u011frudan t\u00fcketicilerin kullan\u0131m\u0131na y\u00f6nelik \u00fcr\u00fcn reklamlar\u0131 da Kurul taraf\u0131ndan takip edilerek incelendi. Bu kapsamda, olas\u0131 faydalar\u0131 hakk\u0131nda t\u00fcketicileri yan\u0131ltan, kamu sa\u011fl\u0131\u011f\u0131n\u0131 bozucu nitelikte, mevzuata ayk\u0131r\u0131 bulunan reklamlar hakk\u0131nda idari yapt\u0131r\u0131mlar uyguland\u0131.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Reklam Kurulu taraf\u0131ndan bu ayki toplant\u0131da g\u00f6r\u00fc\u015f\u00fclen 176 adet dosyadan 153\u2019\u00fc mevzuata ayk\u0131r\u0131 bulunurken, s\u00f6z&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[791,4886,4013,26,105,4814,789],"class_list":["post-4431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-ceza","tag-indirimleri","tag-kasim","tag-lira","tag-milyon","tag-reklamlarina","tag-yaniltan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - 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