{"id":5144,"date":"2023-12-17T16:19:47","date_gmt":"2023-12-17T13:19:47","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=5144"},"modified":"2023-12-17T16:19:47","modified_gmt":"2023-12-17T13:19:47","slug":"reklam-ve-medya-yatirimlari-milli-gelirin-yuzde-634une-katki-sagladi","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=5144","title":{"rendered":"Reklam ve medya yat\u0131r\u0131mlar\u0131 milli gelirin y\u00fczde 6,34’\u00fcne katk\u0131 sa\u011flad\u0131"},"content":{"rendered":"
\n

\n\tBakanl\u0131ktan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, y\u0131lda en az bir kez Bakanl\u0131k koordinat\u00f6rl\u00fc\u011f\u00fcnde toplanan Reklam Konseyi, 5’inci toplant\u0131s\u0131n\u0131 “Reklam Alan\u0131nda Yeni Geli\u015fmeler” temas\u0131yla video konferans y\u00f6ntemiyle ger\u00e7ekle\u015ftirdi.<\/p>\n

\n\tToplant\u0131ya, Bakanl\u0131k ba\u015fta olmak \u00fczere kamu kurum ve kurulu\u015flar\u0131n\u0131n temsilcileri, Reklam Kurulu \u00fcyeleri, reklam sekt\u00f6r\u00fcyle ilgili sivil toplum kurulu\u015flar\u0131n\u0131n temsilcileri ve \u00e7e\u015fitli meslek \u00f6rg\u00fctleri ile t\u00fcketici \u00f6rg\u00fctleri \u00fcst kurulu\u015flar\u0131n\u0131n temsilcileri kat\u0131ld\u0131.<\/p>\n

\n\tDijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin beraberinde getirdi\u011fi de\u011fi\u015fikliklerden engellilere y\u00f6nelik reklamlara kadar bir\u00e7ok konunun ele al\u0131nd\u0131\u011f\u0131 toplant\u0131da, Bakanl\u0131k temsilcileri, t\u00fcketicilerin se\u00e7imini manip\u00fcle eden ve “karanl\u0131k ticari tasar\u0131mlar” olarak adland\u0131r\u0131lan aldat\u0131c\u0131 ticari uygulamalar ile t\u00fcketicilerin kar\u015f\u0131 kar\u015f\u0131ya kald\u0131\u011f\u0131 yeni nesil aldat\u0131c\u0131 reklam ve haks\u0131z ticari uygulamalara kar\u015f\u0131 al\u0131nan \u00f6nlemlere ili\u015fkin bilgi verdi.<\/p>\n

\n\t\u0130lgili sivil toplum kurulu\u015flar\u0131n\u0131n temsilcileri taraf\u0131ndan ger\u00e7ekle\u015ftirilen sunumlarda ise son 5 y\u0131lda reklam ve medya yat\u0131r\u0131mlar\u0131n\u0131n milli gelirin y\u00fczde 6,34’\u00fcne katk\u0131 sa\u011flad\u0131\u011f\u0131 belirtildi.<\/p>\n

\n\tSunumlarda, her 1 liral\u0131k reklam ve medya yat\u0131r\u0131m\u0131n\u0131n milli gelirde 19,3 lira de\u011fer olu\u015fturdu\u011fu bilgisi verilirken bu y\u0131l\u0131n 6 ay\u0131nda T\u00fcrkiye’de medya yat\u0131r\u0131mlar\u0131n\u0131n 37,51 milyar lira, reklam yat\u0131r\u0131mlar\u0131n\u0131n ise 7,78 milyar lira oldu\u011fu kaydedildi.<\/p>\n

\n\tEngellilere y\u00f6nelik reklamlar i\u00e7in \u00e7al\u0131\u015fma grubu olu\u015fturulacak<\/strong><\/p>\n

\n\tReklamc\u0131l\u0131kta eri\u015filebilirlikten engellilerin reklamlarda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn art\u0131r\u0131lmas\u0131na ili\u015fkin \u00e7e\u015fitli konular da mercek alt\u0131na al\u0131n\u0131rken “reklamda herkese eri\u015fim” amac\u0131 do\u011frultusunda, engellilere y\u00f6nelik reklamlar hakk\u0131nda bir \u00e7al\u0131\u015fma grubunun olu\u015fturulmas\u0131 karar\u0131 al\u0131nd\u0131.<\/p>\n

\n\tToplant\u0131da medya \u00f6l\u00e7\u00fcmlemesinin tek \u00e7at\u0131 alt\u0131nda toplanmas\u0131na ili\u015fkin de bir \u00e7al\u0131\u015fma grubunun olu\u015fturulmas\u0131 kararla\u015ft\u0131r\u0131ld\u0131.<\/p>\n

\n\t\u00d6te yandan dijital mecralarda t\u00fcketicilerin daha etkin korunmas\u0131na y\u00f6nelik ger\u00e7ekle\u015ftirilmesi planlanan “Influencer Sertifika Program\u0131 Projesi”ne ili\u015fkin bilgiler de toplant\u0131 g\u00fcndemindeydi.<\/p>\n

\n\tS\u00f6z konusu toplant\u0131larla vatanda\u015flar\u0131n yanl\u0131\u015f ve eksik bilgilendirilmesi ba\u015fta olmak \u00fczere, reklam, medya ve dijital medyada yay\u0131mlanan i\u00e7erik \u00fcretimlerinin her noktas\u0131na hassasiyetle yakla\u015f\u0131larak do\u011fru, etkin ve kapsay\u0131c\u0131 ileti\u015fim standartlar\u0131n\u0131n uygulanmas\u0131 i\u00e7in \u00e7al\u0131\u015fmalara devam edilecek.<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Ticaret Bakanl\u0131\u011f\u0131\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Bakanl\u0131ktan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, y\u0131lda en az bir kez Bakanl\u0131k koordinat\u00f6rl\u00fc\u011f\u00fcnde toplanan Reklam Konseyi, 5’inci…<\/p>\n","protected":false},"author":1,"featured_media":1020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5415,5414,157,2237,405,1658,2975,1193,21],"class_list":["post-5144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-634une","tag-gelirin","tag-katki","tag-medya","tag-milli","tag-reklam","tag-sagladi","tag-yatirimlari","tag-yuzde"],"yoast_head":"\nReklam ve medya yat\u0131r\u0131mlar\u0131 milli gelirin y\u00fczde 6,34'\u00fcne katk\u0131 sa\u011flad\u0131 - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=5144\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reklam ve medya yat\u0131r\u0131mlar\u0131 milli gelirin y\u00fczde 6,34'\u00fcne katk\u0131 sa\u011flad\u0131 - 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