{"id":5163,"date":"2023-12-19T00:47:02","date_gmt":"2023-12-18T21:47:02","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=5163"},"modified":"2023-12-19T00:47:02","modified_gmt":"2023-12-18T21:47:02","slug":"yaniltici-reklamlara-114-milyon-lira-ceza","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=5163","title":{"rendered":"Yan\u0131lt\u0131c\u0131 reklamlara 114 milyon lira ceza"},"content":{"rendered":"<div class=\"news-content\">\n<p>\n\tTicaret Bakanl\u0131\u011f\u0131ndan yap\u0131lan a\u00e7\u0131klamada, Kurulun 12 Aral\u0131k&#8217;ta d\u00fczenledi\u011fi toplant\u0131da, t\u00fcketicileri aldatan, yan\u0131ltan, tecr\u00fcbe ve bilgi eksikliklerini istismar eden reklamlar ile haks\u0131z ticari uygulamalar nedeniyle pek \u00e7ok idari m\u00fceyyide uygulad\u0131\u011f\u0131 aktar\u0131ld\u0131.<\/p>\n<p>\n\tBu toplant\u0131da g\u00f6r\u00fc\u015f\u00fclen 171 dosyadan 139&#8217;unun mevzuata ayk\u0131r\u0131 bulundu\u011fu, s\u00f6z konusu reklam ve ticari uygulamalar hakk\u0131nda durdurma cezas\u0131yla birlikte 21 milyon 591 bin 808 lira idari para cezas\u0131 kesildi\u011finin aktar\u0131ld\u0131\u011f\u0131 a\u00e7\u0131klamada, &#8220;Kurulca, bir kozmetik \u015firketine ait reklamlarda yer alan &#8216;en iyi parf\u00fcm-en iyi fiyat&#8217; ifadesinin, T\u00fcrk Patent Enstit\u00fcs\u00fc taraf\u0131ndan tescil ettirilmi\u015f olmas\u0131na kar\u015f\u0131n \u00fcniversitelerin ilgili b\u00f6l\u00fcmlerinden veya akredite ya da ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma, test ve de\u011ferlendirme kurulu\u015flar\u0131ndan al\u0131nm\u0131\u015f bilgi ve belgelerle ispatlanmadan kullanmas\u0131n\u0131n, s\u00f6z konusu reklamlar\u0131 yan\u0131lt\u0131c\u0131 nitelikte k\u0131ld\u0131\u011f\u0131 ve d\u00fcr\u00fcst rekabet ilkelerine ayk\u0131r\u0131l\u0131k te\u015fkil etti\u011fi de\u011ferlendirilerek, ilgili firmaya m\u00fceyyide uygulanmas\u0131na karar verildi.&#8221; ifadeleri kullan\u0131ld\u0131.<\/p>\n<p>\n\tA\u00e7\u0131klamada, Kurulun, bir \u00e7evrim i\u00e7i rezervasyon sitesinin kulland\u0131\u011f\u0131 karanl\u0131k tasar\u0131m uygulamas\u0131n\u0131n, t\u00fcketicileri aldat\u0131c\u0131, yan\u0131lt\u0131c\u0131 nitelikte oldu\u011funu de\u011ferlendirdi\u011fi ve ilgili firmaya m\u00fceyyide uygulanmas\u0131n\u0131 kararla\u015ft\u0131rd\u0131\u011f\u0131 bildirildi.<\/p>\n<p>\n\t\u00c7e\u015fitli g\u0131da markalar\u0131na ait &#8220;cool lime&#8221;, &#8220;lime \u00f6z\u00fc&#8221; gibi isimlere sahip \u00fcr\u00fcn ambalajlar\u0131nda yer alan yan\u0131lt\u0131c\u0131 ifade ve g\u00f6rsellerin de Kurul taraf\u0131ndan mercek alt\u0131na al\u0131nd\u0131\u011f\u0131na i\u015faret edilen a\u00e7\u0131klamada, do\u011fall\u0131k alg\u0131s\u0131 sa\u011flayan aldat\u0131c\u0131 nitelikteki s\u00f6z konusu ambalaj tan\u0131t\u0131mlar\u0131n\u0131n mevzuata ayk\u0131r\u0131 bulundu\u011fu, firmalara m\u00fceyyide uygulanmas\u0131na karar verildi\u011fi aktar\u0131ld\u0131.<\/p>\n<p>\n\t&#8211; \u0130ndirimli sat\u0131\u015f reklamlar\u0131 ve uygulamalar\u0131na yapt\u0131r\u0131m<\/p>\n<p>\n\tA\u00e7\u0131klamada, y\u0131l\u0131n son ay\u0131nda t\u00fcketicileri aldatan, yan\u0131ltan, ger\u00e7ekte oldu\u011fundan daha fazla indirim yap\u0131l\u0131yormu\u015f alg\u0131s\u0131 olu\u015fturan indirimli sat\u0131\u015f reklamlar\u0131 ve uygulamalar\u0131 hakk\u0131nda Kurul g\u00fcndemine intikal eden 12 dosyaya y\u00f6nelik idari m\u00fceyyide uyguland\u0131\u011f\u0131na dikkat \u00e7ekilerek, \u015funlar kaydedildi:<\/p>\n<p>\n\t&#8220;Kurul taraf\u0131ndan bu y\u0131l 134 indirimli sat\u0131\u015f dosyas\u0131 hakk\u0131nda g\u00f6r\u00fc\u015f ve de\u011ferlendirmelerde bulunulmu\u015f ve mevzuata ayk\u0131r\u0131 oldu\u011fu tespit edilen 119 dosya hakk\u0131nda durdurma cezas\u0131n\u0131n yan\u0131 s\u0131ra 4 milyon 41 bin 59 lira idari para cezas\u0131 uygulanmas\u0131na karar verildi. Reklam Kurulu taraf\u0131ndan 2023&#8217;te 2 bin 7 dosya hakk\u0131nda g\u00f6r\u00fc\u015f ve de\u011ferlendirmelerde bulunularak, aldat\u0131c\u0131 reklam veya haks\u0131z ticari uygulama oldu\u011fu tespit edilen 1762 dosya hakk\u0131nda durdurma cezas\u0131n\u0131n yan\u0131 s\u0131ra 114 milyon 139 bin 768 lira idari para cezas\u0131 uygulanmas\u0131na karar verildi.&#8221;<\/p>\n<div class=\"news-tags\">\n<div class=\"title\">ET\u0130KETLER<\/div>\n<div class=\"tags\">\n                                                                            Ticaret Bakanl\u0131\u011f\u0131\n                                                                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ticaret Bakanl\u0131\u011f\u0131ndan yap\u0131lan a\u00e7\u0131klamada, Kurulun 12 Aral\u0131k&#8217;ta d\u00fczenledi\u011fi toplant\u0131da, t\u00fcketicileri aldatan, yan\u0131ltan, tecr\u00fcbe ve bilgi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[791,26,105,790,4392],"class_list":["post-5163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-ceza","tag-lira","tag-milyon","tag-reklamlara","tag-yaniltici"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - 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