{"id":5180,"date":"2023-12-19T14:50:46","date_gmt":"2023-12-19T11:50:46","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=5180"},"modified":"2023-12-19T14:50:46","modified_gmt":"2023-12-19T11:50:46","slug":"otomotiv-satislarinin-2024te-dengelenmesi-bekleniyor","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=5180","title":{"rendered":"Otomotiv sat\u0131\u015flar\u0131n\u0131n 2024’te dengelenmesi bekleniyor"},"content":{"rendered":"
\n

\n\tT\u00fcrkiye otomotiv pazar\u0131, y\u0131l i\u00e7erisinde ikinci el ara\u00e7 fiyatlar\u0131n\u0131n s\u0131f\u0131r fiyat\u0131n\u0131 ge\u00e7ti\u011fi, otomobilin yat\u0131r\u0131m arac\u0131na d\u00f6n\u00fc\u015ft\u00fckten sonra Ticaret Bakanl\u0131\u011f\u0131n\u0131n uygulad\u0131\u011f\u0131 tedbirlerle normalle\u015fti\u011fi, bulunurlu\u011fun y\u0131l\u0131n ikinci yar\u0131s\u0131ndan hemen sonra dengelendi\u011fi bir y\u0131l\u0131 geride b\u0131rak\u0131yor. Ayr\u0131ca binek ve hafif ticari toplam pazar\u0131n\u0131n, ilk kez 1 milyon adedi a\u015fmas\u0131 da 2023 y\u0131l\u0131n\u0131 otomotiv pazar\u0131 anlam\u0131nda \u00f6nemli bir konuma yerle\u015ftirdi.<\/p>\n

\n\tT\u00fcrkiye’de faaliyet g\u00f6steren otomotiv markalar\u0131n\u0131n \u00fcst y\u00f6neticileri, 2023 y\u0131l\u0131na ili\u015fkin de\u011ferlendirmelerini ve 2024 \u00f6ng\u00f6r\u00fclerini payla\u015ft\u0131.<\/p>\n

\n\t“\u015eirketlerin f\u0131rsat bulduk\u00e7a kampanyalar yapaca\u011f\u0131 bir y\u0131l olacakt\u0131r”<\/strong><\/p>\n

\n\tToyota T\u00fcrkiye Pazarlama ve Sat\u0131\u015f A\u015e \u00dcst Y\u00f6neticisi (CEO) Ali Haydar Bozkurt, binek ve hafif ticari otomotiv pazar\u0131nda ara\u00e7 bulunurlu\u011funda ya\u015fanan art\u0131\u015flarla birlikte y\u0131l kapanmadan, 11 ayda 1 milyon adetlik s\u0131n\u0131r\u0131n\u0131n a\u015f\u0131ld\u0131\u011f\u0131n\u0131 an\u0131msatarak, “Pazar, son 11 ay\u0131 rekor sat\u0131\u015fla kapatt\u0131 ve y\u0131l\u0131n son ay\u0131nda da benzer bir tempo bekleniyor. B\u00f6ylece 2023 y\u0131l\u0131, uzun zamand\u0131r kar\u015f\u0131lanamayan ara\u00e7 talebiyle rekor sat\u0131\u015flar\u0131 getirmi\u015f g\u00f6r\u00fcn\u00fcyor.” dedi.<\/p>\n

\n\tGelecek y\u0131l ara\u00e7 bulunurlu\u011fu anlam\u0131nda normalle\u015fme s\u00fcrecinin devam edece\u011fini belirten Bozkurt, “2024, daha \u00f6nceki y\u0131llarda oldu\u011fu gibi \u015firketlerin f\u0131rsat bulduk\u00e7a kampanyalar yapaca\u011f\u0131 bir y\u0131l olacakt\u0131r. 2023’te ilk defa 1 milyonun \u00fczerinde bir pazar elde edilmi\u015f olsa da 2024 y\u0131l\u0131nda daha farkl\u0131 bir tabloyla kar\u015f\u0131la\u015faca\u011f\u0131m\u0131z\u0131 \u00f6ng\u00f6r\u00fcyoruz. Ara\u00e7 fiyatlar\u0131nda y\u00fckseli\u015f, kredi maliyetleri, krediye ula\u015fmada zorluk ve k\u0131s\u0131tlar, pazar\u0131n y\u00fczde 30-35 civar\u0131nda daralmas\u0131na yol a\u00e7abilir. Bu noktada otomobil ve hafif ticari dahil olmak \u00fczere 750-800 bin civar\u0131nda bir pazar hacmi ger\u00e7ekle\u015febilir.” ifadelerini kulland\u0131.<\/p>\n

\n\tToyota olarak gelecek y\u0131l pazar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcne g\u00f6re y\u00fczde 10’luk bir paya sahip olmay\u0131 hedeflediklerini aktaran Bozkurt, “\u015eu anda \u00fcr\u00fcn gam\u0131m\u0131z \u00e7ok geni\u015f. Sedan modeller konusunda zaten \u00e7ok iyi bir konumday\u0131z. Bununla birlikte ticari ara\u00e7lar ve SUV segmentinde de \u00e7ok g\u00fc\u00e7lendik. B\u00fct\u00fcn modellerimizde tam hibrit versiyonumuz bulunuyor ve bu anlamda tek markay\u0131z. T\u00fcm beklentilere yan\u0131t verecek bir yelpazeye sahibiz.” diye konu\u015ftu.<\/p>\n

\n\t“Son 5 y\u0131la bakt\u0131\u011f\u0131m\u0131zda asl\u0131nda ‘normal’ bir pazar olaca\u011f\u0131n\u0131 da belirtebiliriz”<\/strong><\/p>\n

\n\tDo\u011fu\u015f Otomotiv \u0130cra ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali Bilalo\u011flu da T\u00fcrkiye otomotiv sekt\u00f6r\u00fcn\u00fcn, \u00e7abuk reaksiyon verebilen, i\u00e7inde bulundu\u011fu durumdan \u00e7\u0131kar\u0131mlar yaparak gelecek planlar\u0131n\u0131 \u00e7evik bir \u015fekilde yeniden kurgulayan bir sekt\u00f6r olman\u0131n verdi\u011fi avantajla, 2023’te genel olarak iyi bir performans sergiledi\u011fini s\u00f6yledi.<\/p>\n

\n\tY\u0131l sonunda binek otomobil sat\u0131\u015flar\u0131n\u0131n 930 bin, ticari ara\u00e7 sat\u0131\u015flar\u0131n\u0131n ise 270 bin seviyelerinde ger\u00e7ekle\u015ferek, toplam pazar\u0131n 1,2 milyon adetle kapanmas\u0131n\u0131 beklediklerini ifade eden Bilalo\u011flu, “2024 y\u0131l\u0131na bakacak olursak, pazar\u0131n bu seneki kadar y\u00fcksek olaca\u011f\u0131n\u0131 \u00f6ng\u00f6rm\u00fcyoruz. D\u00fcnya ekonomisinin gidi\u015fat\u0131na paralel olarak otomotiv pazar\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 30 daralaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Bu da 800 bin civar\u0131nda bir pazara denk gelir. Dolay\u0131s\u0131yla son 5 y\u0131la bakt\u0131\u011f\u0131m\u0131zda asl\u0131nda ‘normal’ bir pazar olaca\u011f\u0131n\u0131 da belirtebiliriz.” de\u011ferlendirmesinde bulundu.<\/p>\n

\n\t“2024 y\u0131l\u0131nda toplam pazar hacminde bir ‘normalizasyon’ olmas\u0131n\u0131 bekliyoruz”<\/strong><\/p>\n

\n\tBorusan Otomotiv \u0130cra Kurulu Ba\u015fkan\u0131 Hakan Tiftik de otomotiv sekt\u00f6r\u00fcn\u00fc etkileyen k\u00fcresel sorunlar\u0131n kademeli olarak azalmas\u0131, son 3 y\u0131ld\u0131r birikmi\u015f olan talep ve ara\u00e7 bulunurlu\u011funun artmas\u0131 gibi etkenlerin etkisiyle T\u00fcrkiye otomotiv pazar\u0131n\u0131n 2023’\u00fc beklentilerin \u00fczerinde rekor sat\u0131\u015f adetleriyle kapatt\u0131\u011f\u0131na dikkati \u00e7ekti.<\/p>\n

\n\tD\u00fcnyan\u0131n \u00f6nde gelen ekonomilerinin de kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu enflasyonist ortam\u0131n otomotiv sekt\u00f6r\u00fcn\u00fc de etkiledi\u011fini belirten Tiftik, \u015funlar\u0131 kaydetti:<\/p>\n

\n\t“\u00dclke olarak zorlu bir ba\u015flang\u0131\u00e7 yapt\u0131\u011f\u0131m\u0131z 2023 y\u0131l\u0131n\u0131, birikmi\u015f talebin de etkisiyle rekor seviyelerde kapat\u0131yoruz. Birikmi\u015f talebin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde 2023 y\u0131l\u0131nda kar\u015f\u0131lanm\u0131\u015f oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum, bu do\u011frultuda 2024 y\u0131l\u0131nda pazardaki arz ve talebin dengelenmesiyle toplam pazar hacminde bir ‘normalizasyon’ olmas\u0131n\u0131 bekliyoruz. Di\u011fer taraftan \u00f6zellikle se\u00e7im sonras\u0131 para politikas\u0131n\u0131n daha da s\u0131k\u0131la\u015fmas\u0131 ile talepte bir yava\u015flama\/gerileme olabilir. Bahsetti\u011fim ‘normalizasyon’ ve yava\u015flama etkileriyle yeni ara\u00e7 pazar\u0131n\u0131n y\u00fczde 20’ler civar\u0131nda geri gelmesini bekleyebiliriz. Mart ay\u0131nda yap\u0131lacak yerel se\u00e7imler, b\u00f6lgemizde ya\u015fanan geli\u015fmeler, global ekonomilerdeki dalgalanmalar da 2024 y\u0131l\u0131ndaki gidi\u015fat\u0131 belirleyecek etkenler olacakt\u0131r.”<\/p>\n

\n\tHakan Tiftik, otomobil fiyatlar\u0131ndaki beklentilere ili\u015fkin ise \u015fu de\u011ferlendirmede bulundu:<\/p>\n

\n\t“T\u00fcrkiye’nin bulundu\u011fu jeopolitik konumu gere\u011fi fiyatlar \u00fczerindeki de\u011fi\u015fimleri bug\u00fcnden \u00f6ng\u00f6rmek \u00e7ok m\u00fcmk\u00fcn de\u011fil. D\u00f6viz kurlar\u0131 ba\u015fta olmak \u00fczere pek \u00e7ok parametreye ba\u011fl\u0131 bir seyir izleyen fiyatlar konusunda, t\u00fcketicilerin finansmana eri\u015fimi de b\u00fcy\u00fck \u00f6nem arz ediyor. Bununla birlikte ara\u00e7 bulunurlu\u011funun ge\u00e7ti\u011fimiz d\u00f6neme g\u00f6re rahatlamas\u0131, ikinci el piyasas\u0131ndaki talebi ve fiyatlar\u0131 da do\u011frudan etkileyecektir.”<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Otomotiv\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye otomotiv pazar\u0131, y\u0131l i\u00e7erisinde ikinci el ara\u00e7 fiyatlar\u0131n\u0131n s\u0131f\u0131r fiyat\u0131n\u0131 ge\u00e7ti\u011fi, otomobilin yat\u0131r\u0131m arac\u0131na…<\/p>\n","protected":false},"author":1,"featured_media":194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2876,661,5428,340,3504],"class_list":["post-5180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-2024te","tag-bekleniyor","tag-dengelenmesi","tag-otomotiv","tag-satislarinin"],"yoast_head":"\nOtomotiv sat\u0131\u015flar\u0131n\u0131n 2024'te dengelenmesi bekleniyor - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=5180\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Otomotiv sat\u0131\u015flar\u0131n\u0131n 2024'te dengelenmesi bekleniyor - 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