{"id":5771,"date":"2024-01-11T08:49:43","date_gmt":"2024-01-11T05:49:43","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=5771"},"modified":"2024-01-11T08:49:43","modified_gmt":"2024-01-11T05:49:43","slug":"rekabet-kurulundan-metaya-140-milyon-lirayi-askin-ceza","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=5771","title":{"rendered":"Rekabet Kurulu’ndan META’ya 140 milyon liray\u0131 a\u015fk\u0131n ceza"},"content":{"rendered":"
\n

\n\tKurul, 2021 y\u0131l\u0131nda WhatsApp kullan\u0131c\u0131lar\u0131na yaz\u0131l\u0131m g\u00fcncellemesiyle getirilen veri payla\u015f\u0131m zorunlulu\u011funa y\u00f6nelik ba\u015flat\u0131lan soru\u015fturmayla, META’n\u0131n T\u00fcrkiye’de, WhatsApp kullan\u0131c\u0131lar\u0131n\u0131n verilerinin META’n\u0131n di\u011fer hizmetlerinde kullan\u0131m\u0131na son vermesi ve bu hususu t\u00fcm kullan\u0131c\u0131lar\u0131na bildirmesine ili\u015fkin ge\u00e7ici tedbir karar\u0131 alm\u0131\u015ft\u0131.<\/p>\n

\n\tMETA taraf\u0131ndan, bu g\u00fcncellenmenin T\u00fcrkiye’de y\u00fcr\u00fcrl\u00fc\u011fe girmeyece\u011fi ve halihaz\u0131rda g\u00fcncellenen versiyona onay vermi\u015f kullan\u0131c\u0131lar da dahil olmak \u00fczere t\u00fcm kullan\u0131c\u0131lar\u0131n WhatsApp’\u0131 tam i\u015flevsellikle kullanmaya devam edebilecekleri, bu kapsamda T\u00fcrkiye’deki kullan\u0131c\u0131lar\u0131n s\u00f6z konusu g\u00fcncellemeye onay vermelerini talep eden bildirimler almayacaklar\u0131 da belirtilmi\u015fti.<\/p>\n

\n\tMETA’ya 346 milyon lira para cezas\u0131 verilen soru\u015fturman\u0131n sonucunda, \u015firketin veri birle\u015ftirme yoluyla Rekabetin Korunmas\u0131 Hakk\u0131nda Kanun’u ihlal etti\u011fi de tespit edildi. META’n\u0131n Facebook, Instagram ve WhatsApp hizmetlerinden toplad\u0131\u011f\u0131 verileri birle\u015ftirerek sosyal a\u011f hizmetleri ile \u00e7evrim i\u00e7i g\u00f6r\u00fcnt\u00fcl\u00fc reklamc\u0131l\u0131k pazarlar\u0131nda faaliyet g\u00f6steren rakiplerinin faaliyetlerini zorla\u015ft\u0131rd\u0131\u011f\u0131 ve pazara giri\u015f engeli yaratt\u0131\u011f\u0131 belirlenmi\u015fti.<\/p>\n

\n\tAyr\u0131ca META’ya, ihlalin giderilmesi ve pazardaki etkin rekabetin tesis edilmesi i\u00e7in y\u00fck\u00fcml\u00fcl\u00fckler getirildi, ilk a\u015famada ihlali sonland\u0131rmak i\u00e7in alaca\u011f\u0131 tedbirleri 9 Aral\u0131k 2023 tarihine kadar Rekabet Kurumuna bildirmesi istendi.<\/p>\n

\n\tKurul onay ekran\u0131n\u0131 yeterli bulmad\u0131<\/strong><\/p>\n

\n\tKurul, uyum tedbirinin hayata ge\u00e7irilmesinden \u00f6nce Facebook, Instagram ve WhatsApp hizmetleri aras\u0131nda verilerinin birle\u015ftirilmesine onay veren kullan\u0131c\u0131lardan yeniden onay almas\u0131n\u0131 istedi. Kullan\u0131c\u0131lara g\u00f6sterilecek ekran\u0131n, kullan\u0131c\u0131lar\u0131 do\u011frudan onaylamaya y\u00f6nlendirmeyen, kullan\u0131c\u0131lar\u0131n reddetmesi halinde de uygulamay\u0131 kullanabileceklerine y\u00f6nelik bilgilendirmeleri i\u00e7eren ve dolay\u0131s\u0131yla onay vermek istemeyen kullan\u0131c\u0131lara da ayn\u0131 kolayl\u0131kta bu imkan\u0131 sa\u011flayan ekranlar olmas\u0131 talep edildi.<\/p>\n

\n\tMETA taraf\u0131ndan nihai olarak Kuruma sunulan \u00f6neriler yeterli bulunmad\u0131. \u015eirket\u00e7e Facebook, Instagram ve WhatsApp hizmetleri aras\u0131nda verilerinin birle\u015ftirilmesine y\u00f6nelik tercihleri i\u00e7in kullan\u0131c\u0131lara sunulacak olan ekran bildirimi, yeterli derecede \u015feffaf olmamas\u0131, kullan\u0131c\u0131lar\u0131 yeteri kadar bilgilendirememesi ve kullan\u0131c\u0131lar\u0131 veri birle\u015ftirmeye onay verecek \u015fekilde y\u00f6nlendirici nitelikte dizayn edilmesi sebepleriyle kabul g\u00f6rmedi.<\/p>\n

\n\tKurul, firmadan endi\u015felerini giderecek yeni bir \u00e7\u00f6z\u00fcm \u00f6nerisi sunmas\u0131n\u0131 talep etti.<\/p>\n

\n\tBu s\u00fcre\u00e7te, Kurulun getirdi\u011fi y\u00fck\u00fcml\u00fcl\u00fck kapsam\u0131nda META’n\u0131n “Nihai Uyum \u00c7\u00f6z\u00fcm\u00fc”n\u00fc Kuruma sunmas\u0131 i\u00e7in belirlenen son tarih olan 11 Aral\u0131k 2023 a\u015f\u0131ld\u0131.<\/p>\n

\n\tBunun \u00fczerine, Kurul, 12 Aral\u0131k 2023 tarihinden ba\u015flamak \u00fczere Meta Platforms, Inc., Meta Platforms Ireland Limited ve WhatsApp LLC’den olu\u015fan META ekonomik b\u00fct\u00fcnl\u00fc\u011f\u00fcne, Nihai Uyum \u00c7\u00f6z\u00fcm\u00fc’n\u00fcn Rekabet Kurumu kay\u0131tlar\u0131na girmesine kadar her g\u00fcn i\u00e7in 2022 y\u0131l\u0131 gayri safi gelirleri \u00fczerinden 4 milyon 796 bin 152 lira idari para cezas\u0131 uygulanmas\u0131na karar verdi. Bug\u00fcn itibar\u0131yla para cezas\u0131 140 milyon liray\u0131 a\u015farken, ceza tutar\u0131 her g\u00fcn artmaya devam edecek.<\/p>\n

\n\t\u00d6te yandan, Avrupa Birli\u011fi’nde (AB) y\u00fcr\u00fcrl\u00fc\u011fe giren Dijital Pazarlar Yasas\u0131’nda getirilen benzer y\u00fck\u00fcml\u00fcl\u00fckler bak\u0131m\u0131ndan da hen\u00fcz META ile AB Komisyonu aras\u0131nda nas\u0131l bir d\u00fczenlemenin hayata ge\u00e7irilece\u011fi belirlenemedi. Firman\u0131n T\u00fcrkiye’ye sunaca\u011f\u0131 \u00e7\u00f6z\u00fcm \u00f6nerisi bu a\u00e7\u0131dan \u00f6nem ta\u015f\u0131yor.<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Rekabet Kurulu
\n Meta
\n WhatsApp
\n Sosyal Medya\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Kurul, 2021 y\u0131l\u0131nda WhatsApp kullan\u0131c\u0131lar\u0131na yaz\u0131l\u0131m g\u00fcncellemesiyle getirilen veri payla\u015f\u0131m zorunlulu\u011funa y\u00f6nelik ba\u015flat\u0131lan soru\u015fturmayla, META’n\u0131n…<\/p>\n","protected":false},"author":1,"featured_media":5772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1339,791,1280,1420,5866,105,649],"class_list":["post-5771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-askin","tag-ceza","tag-kurulundan","tag-lirayi","tag-metaya","tag-milyon","tag-rekabet"],"yoast_head":"\nRekabet Kurulu'ndan META'ya 140 milyon liray\u0131 a\u015fk\u0131n ceza - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=5771\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rekabet Kurulu'ndan META'ya 140 milyon liray\u0131 a\u015fk\u0131n ceza - 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