{"id":5906,"date":"2024-01-17T11:31:51","date_gmt":"2024-01-17T08:31:51","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=5906"},"modified":"2024-01-17T11:31:51","modified_gmt":"2024-01-17T08:31:51","slug":"apple-dunyanin-en-degerli-markasi-tahtini-amazondan-geri-aldi","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=5906","title":{"rendered":"Apple, “d\u00fcnyan\u0131n en de\u011ferli markas\u0131” taht\u0131n\u0131 Amazon’dan geri ald\u0131"},"content":{"rendered":"
\n

\n\tUluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance taraf\u0131ndan haz\u0131rlanan “Global500 \u2013 D\u00fcnyan\u0131n En De\u011ferli 500 Markas\u0131 2024” \u00e7al\u0131\u015fmas\u0131 sonu\u00e7land\u0131.<\/p>\n

\n\tAA muhabirinin ara\u015ft\u0131rma verilerinden yapt\u0131\u011f\u0131 derlemeye g\u00f6re, de\u011ferini ge\u00e7en y\u0131la g\u00f6re y\u00fczde 74 art\u0131rarak 516,6 milyar dolara \u00e7\u0131karan Apple “d\u00fcnyan\u0131n en de\u011ferli markas\u0131” oldu. Apple, en yak\u0131n takip\u00e7isine 176,2 milyar dolar fark att\u0131. 2021 ve 2022 y\u0131llar\u0131nda da listede ilk s\u0131rada yer alan Apple, ge\u00e7en y\u0131l taht\u0131n\u0131 Amazon’a kapt\u0131rm\u0131\u015ft\u0131.<\/p>\n

\n\tApple’\u0131 s\u0131ras\u0131yla yakla\u015f\u0131k 340,4 milyar dolar marka de\u011feriyle Microsoft, 333,4 milyar dolarla Google takip etti.<\/p>\n

\n\tS\u00f6z konusu listede 308,9 milyar dolarla Amazon 4’\u00fcnc\u00fc, G\u00fcney Koreli Samsung 99,4 milyar dolarla 5’inci, perakende \u015firketi Walmart 96,8 milyar dolarla 6’nc\u0131, \u00c7inli Tiktok 84,2 milyar dolarla 7’nci, ABD’li Facebook 75,7 milyar dolarla 8’inci, Deutsche Telekom 73,3 milyar dolarla 9’uncu, \u00c7inli Banka ICBC 71,8 milyar dolarla 10’uncu s\u0131rada yer ald\u0131.<\/p>\n

\n\tTablonun en alt\u0131nda yer alan markan\u0131n de\u011feri 4,8 milyar dolar\u0131 bulurken, bu rakama ula\u015famad\u0131\u011f\u0131 i\u00e7in T\u00fcrk markalar\u0131 s\u0131ralamada bu y\u0131l da yer almad\u0131.<\/p>\n

\n\tAra\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, \u00fclkeler s\u0131ralamas\u0131nda ABD a\u00e7\u0131k ara farkla \u00f6nde yer ald\u0131. Global 500 listesindeki \u015firketlerin 203’\u00fcn\u00fc ABD’li firmalar olu\u015ftururken 65’inin \u00c7inli, 33’\u00fcn\u00fcn Japon, 32’sinin Frans\u0131z, 28’inin Alman, 20’sinin \u0130ngiliz oldu\u011fu g\u00f6r\u00fcld\u00fc.<\/p>\n

\n\tListede yer alan markalar\u0131n sekt\u00f6rlere g\u00f6re da\u011f\u0131l\u0131m\u0131 incelendi\u011finde ise bankac\u0131l\u0131k sekt\u00f6r\u00fcnden 71, perakende sekt\u00f6r\u00fcnden 53, teknoloji sekt\u00f6r\u00fcnden 49 markan\u0131n bulundu\u011fu belirlendi.<\/p>\n

\n\tYapay zekadaki geli\u015fmeler listeye yans\u0131d\u0131<\/strong><\/p>\n

\n\tBrand Finance T\u00fcrkiye Direkt\u00f6r\u00fc Muhterem \u0130lg\u00fcner, AA muhabirine yapt\u0131\u011f\u0131 de\u011ferlendirmede Apple’\u0131n marka de\u011ferinde y\u00fczde 74 art\u0131\u015f elde etti\u011fini belirterek, \u015firketin yeni pazarlar olu\u015fturarak, giyilebilir cihazlarla ekosistemini geni\u015fleterek ve katma de\u011ferli telefonlar geli\u015ftirerek ba\u015far\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

\n\tYapay zekan\u0131n son y\u0131llarda \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131, bir\u00e7ok alanda yapay zeka kullan\u0131m\u0131n\u0131n artt\u0131\u011f\u0131n\u0131, bunun listeye de yans\u0131d\u0131\u011f\u0131n\u0131 vurgulayan \u0130lg\u00fcner, “Yapay zeka \u00fczerine yapt\u0131\u011f\u0131 b\u00fcy\u00fck yat\u0131r\u0131mlarla tan\u0131nan NVIDIA, y\u00fczde 163 ile marka de\u011ferini en \u00e7ok artt\u0131ran \u015firket oldu. NVIDIA, marka de\u011feri 44,5 milyar dolara y\u00fckseldi.” dedi.<\/p>\n

\n\tY\u00fcksek enflasyon ve artan ya\u015fam maliyeti ile birlikte keyfi harcamalar\u0131n k\u0131s\u0131tland\u0131\u011f\u0131n\u0131, bunun sonucunda kozmetik ve ki\u015fisel bak\u0131m marka de\u011ferinin y\u00fczde 9, g\u0131da markalar\u0131 de\u011ferinin y\u00fczde 15, restoran marka de\u011ferinin y\u00fczde 3, alkoll\u00fc i\u00e7ki marka de\u011ferinin y\u00fczde 6 d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc dile getiren \u0130lg\u00fcner, “Bu \u00e7al\u0131\u015fmayla birlikte markas\u0131na en \u00e7ok sahip \u00e7\u0131kan 100 CEO s\u0131raland\u0131. \u00c7inli teknoloji markas\u0131 TENCENT CEO’su Ma Huateng’in en \u00fcst s\u0131rada yer ald\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc.” \u015feklinde konu\u015ftu.<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Apple
\n Google
\n Amazon\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance taraf\u0131ndan haz\u0131rlanan “Global500 \u2013 D\u00fcnyan\u0131n En De\u011ferli 500 Markas\u0131…<\/p>\n","protected":false},"author":1,"featured_media":543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1121,5968,1018,1646,831,1005,1647,5967],"class_list":["post-5906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-aldi","tag-amazondan","tag-apple","tag-degerli","tag-dunyanin","tag-geri","tag-markasi","tag-tahtini"],"yoast_head":"\nApple, "d\u00fcnyan\u0131n en de\u011ferli markas\u0131" taht\u0131n\u0131 Amazon'dan geri ald\u0131 - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=5906\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple, "d\u00fcnyan\u0131n en de\u011ferli markas\u0131" taht\u0131n\u0131 Amazon'dan geri ald\u0131 - 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