{"id":5941,"date":"2024-01-18T13:03:01","date_gmt":"2024-01-18T10:03:01","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=5941"},"modified":"2024-01-18T13:03:01","modified_gmt":"2024-01-18T10:03:01","slug":"sosyal-medyadan-alisveris-yapanlar-yakin-cevresinden-etkileniyor","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=5941","title":{"rendered":"Sosyal medyadan al\u0131\u015fveri\u015f yapanlar yak\u0131n \u00e7evresinden etkileniyor"},"content":{"rendered":"
\n

\n\tBakanl\u0131k\u00e7a, “Dijital Mecralarda Reklam ve Haks\u0131z Ticari Uygulamalar Ara\u015ft\u0131rma Raporu” haz\u0131rland\u0131.<\/p>\n

\n\tAra\u015ft\u0131rma kapsam\u0131nda, T\u00fcrkiye’yi temsilen 25 ilde 15 ya\u015f ve \u00fcst\u00fc internet kullan\u0131c\u0131lar\u0131yla y\u00fcz y\u00fcze 1000 g\u00f6r\u00fc\u015fme ger\u00e7ekle\u015ftirildi.<\/p>\n

\n\tAA muhabirinin ara\u015ft\u0131rmadan yapt\u0131\u011f\u0131 derlemeye g\u00f6re, kullan\u0131c\u0131lar\u0131n y\u00fczde 76,2’si sosyal medya uygulamas\u0131 olarak Instagram’\u0131 tercih etti\u011fini belirtti. Facebook y\u00fczde 71,4, YouTube y\u00fczde 56,1, X ise (y\u00fczde 35,5 oranlar\u0131yla d\u00fczenli kullan\u0131lan di\u011fer sosyal medya uygulamalar\u0131 aras\u0131nda yer ald\u0131.<\/p>\n

\n\tAra\u015ft\u0131rmaya g\u00f6re, kullan\u0131c\u0131lar\u0131n y\u00fczde 68,3’\u00fc bu mecralar\u0131 yo\u011funlukla sosyal \u00e7evrelerini takip etmek ve onlarla ileti\u015fimde kalmak amac\u0131yla kullan\u0131rken, y\u00fczde 30,1’i ise sosyal medya uygulamalar\u0131 \u00fczerinden al\u0131\u015fveri\u015f yap\u0131yor.<\/p>\n

\n\tHer 10 sosyal medya kullan\u0131c\u0131s\u0131ndan 3’\u00fc, bu mecralar \u00fczerinden \u00fcr\u00fcn ve hizmet sat\u0131n ald\u0131klar\u0131n\u0131 belirtti. Bu mecralardan en fazla al\u0131\u015fveri\u015f yapanlar aras\u0131nda “\u00fcniversite ve \u00fczeri” e\u011fitim d\u00fczeyine sahip olanlar ile 25-34 ya\u015f grubundaki ki\u015filer yer ald\u0131.<\/p>\n

\n\tAl\u0131\u015fveri\u015fte en fazla Instagram tercih edildi<\/strong><\/p>\n

\n\tInstagram, y\u00fczde 28,4’le sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n bir y\u0131lda en fazla al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 mecra olarak \u00f6ne \u00e7\u0131kt\u0131. Bu platformu, y\u00fczde 10,4 ile Facebook ve y\u00fczde 4,9 ile YouTube izledi. Sosyal medyadan al\u0131\u015fveri\u015f yapanlar\u0131n y\u00fczde 25,6’s\u0131 y\u0131lda en az bir kere bu mecralardan \u00fcr\u00fcn ve hizmet sat\u0131n ald\u0131.<\/p>\n

\n\tSosyal medyadan al\u0131\u015fveri\u015f yapanlar, yak\u0131n \u00e7evrelerinden veya tan\u0131d\u0131k birinin bu mecradaki al\u0131\u015fveri\u015f deneyimi ve tavsiyesinden etkilendi\u011fini ifade etti. Kullan\u0131c\u0131lar\u0131n, ba\u015fka sat\u0131\u015f kanallar\u0131nda bulamad\u0131\u011f\u0131 \u00fcr\u00fcnlere bu mecrada rastlamas\u0131 da onlar\u0131 \u00e7evrim i\u00e7i al\u0131\u015fveri\u015fe y\u00f6nlendirdi.<\/p>\n

\n\tEn \u00e7ok sahte ya da yan\u0131lt\u0131c\u0131 \u00fcr\u00fcn ve hizmet nedeniyle ma\u011fduriyet ya\u015fan\u0131yor<\/strong><\/p>\n

\n\t\u00c7evrim i\u00e7i al\u0131\u015fveri\u015f yapanlar\u0131n y\u00fczde 47,2’si, bu mecradan ald\u0131klar\u0131 \u00fcr\u00fcn ve hizmete ili\u015fkin olumsuz deneyim ve ma\u011fduriyet ya\u015fad\u0131\u011f\u0131n\u0131 belirtti. T\u00fcketiciler, bu al\u0131\u015fveri\u015flerinde en \u00e7ok sahte ya da yan\u0131lt\u0131c\u0131 \u00fcr\u00fcn ve hizmet nedeniyle ma\u011fdur oldu\u011funu ifade ederken, kampanya, \u00fccret ve fiyatland\u0131rmalara dair de olumsuz deneyim ya\u015fad\u0131klar\u0131n\u0131 bildirdi.<\/p>\n

\n\tAl\u0131\u015fveri\u015finde ma\u011fduriyet ya\u015fad\u0131\u011f\u0131n\u0131 belirtenlerin y\u00fczde 51’i erkekler olurken, 35-54 ya\u015f ki\u015filer ile lise mezunlar\u0131 da al\u0131\u015fveri\u015flerinde olumsuz deneyim ya\u015fad\u0131klar\u0131n\u0131 aktard\u0131.<\/p>\n

\n\tHer 10 ki\u015fiden 9’u, olumsuz deneyim ve ma\u011fduriyetlerinin nedeninin, sosyal medya hesaplar\u0131ndan yay\u0131mlanan sahte ve yan\u0131lt\u0131c\u0131 i\u00e7erikler ile reklamlar oldu\u011funa dikkati \u00e7ekti. Kullan\u0131c\u0131lar\u0131n y\u00fczde 79,6’s\u0131, \u00fcr\u00fcn tan\u0131t\u0131m\u0131 yapan hesaplar\u0131n yan\u0131lt\u0131c\u0131 video ve foto\u011fraflar\u0131, y\u00fczde 25,4’\u00fc ise \u00fcnl\u00fc ve “influencer”lar\u0131n eksik ve yanl\u0131\u015f y\u00f6nlendirmesi nedeniyle ma\u011fduriyet ya\u015fad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n

\n\t“Influencer”lar\u0131n ger\u00e7ek deneyimlerini yans\u0131tmad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor<\/strong><\/p>\n

\n\tSosyal medyadan al\u0131\u015fveri\u015f yapan her 10 ki\u015fiden neredeyse 7’si, bu platformlar \u00fczerinden \u00fcr\u00fcn ve hizmet tan\u0131tan, pazarlayan” influencer”lar\u0131n temel amac\u0131n\u0131n, bu tan\u0131t\u0131mlardan ticari kazan\u00e7 elde etmek oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc belirtti. Her 10 ki\u015fiden 8’i ise sat\u0131n alma kararlar\u0131na, bu ki\u015filerin reklam amac\u0131yla \u00fcretti\u011fi i\u00e7eriklerin etki etmedi\u011fini, s\u00f6z konusu i\u00e7erikleri g\u00f6rd\u00fckleri halde al\u0131\u015fveri\u015f yapmad\u0131klar\u0131n\u0131 aktard\u0131.<\/p>\n

\n\tHer 10 ki\u015fiden 7’si, “influencer”lar\u0131n reklam i\u00e7eriklerinin ger\u00e7ek kullan\u0131c\u0131 deneyimini yans\u0131tmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc ifade etti.<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n \u0130nternet
\n Al\u0131\u015fveri\u015f Merkezi
\n Online Al\u0131\u015fveri\u015f
\n Al\u0131\u015fveri\u015f\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Bakanl\u0131k\u00e7a, “Dijital Mecralarda Reklam ve Haks\u0131z Ticari Uygulamalar Ara\u015ft\u0131rma Raporu” haz\u0131rland\u0131. Ara\u015ft\u0131rma kapsam\u0131nda, T\u00fcrkiye’yi temsilen…<\/p>\n","protected":false},"author":1,"featured_media":5900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5651,5993,5965,5991,2096,36,5992],"class_list":["post-5941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-alisveris","tag-cevresinden","tag-etkileniyor","tag-medyadan","tag-sosyal","tag-yakin","tag-yapanlar"],"yoast_head":"\nSosyal medyadan al\u0131\u015fveri\u015f yapanlar yak\u0131n \u00e7evresinden etkileniyor - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=5941\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sosyal medyadan al\u0131\u015fveri\u015f yapanlar yak\u0131n \u00e7evresinden etkileniyor - Es-Exchange Ekonomi Haberleri\" \/>\n<meta property=\"og:description\" content=\"Bakanl\u0131k\u00e7a, “Dijital Mecralarda Reklam ve Haks\u0131z Ticari Uygulamalar Ara\u015ft\u0131rma Raporu” haz\u0131rland\u0131. Ara\u015ft\u0131rma kapsam\u0131nda, T\u00fcrkiye’yi temsilen...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/es-exchange.com\/haberler\/?p=5941\" \/>\n<meta property=\"og:site_name\" content=\"Es-Exchange Ekonomi Haberleri\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-18T10:03:01+00:00\" \/>\n<meta name=\"author\" content=\"SysAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"SysAdmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/?p=5941\",\"url\":\"https:\/\/es-exchange.com\/haberler\/?p=5941\",\"name\":\"Sosyal medyadan al\u0131\u015fveri\u015f yapanlar yak\u0131n \u00e7evresinden etkileniyor - Es-Exchange Ekonomi Haberleri\",\"isPartOf\":{\"@id\":\"https:\/\/es-exchange.com\/haberler\/#website\"},\"datePublished\":\"2024-01-18T10:03:01+00:00\",\"dateModified\":\"2024-01-18T10:03:01+00:00\",\"author\":{\"@id\":\"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/158dd5fa81df3834f5b3789301ac67bc\"},\"breadcrumb\":{\"@id\":\"https:\/\/es-exchange.com\/haberler\/?p=5941#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/es-exchange.com\/haberler\/?p=5941\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/?p=5941#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/es-exchange.com\/haberler\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sosyal medyadan al\u0131\u015fveri\u015f yapanlar yak\u0131n \u00e7evresinden etkileniyor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/#website\",\"url\":\"https:\/\/es-exchange.com\/haberler\/\",\"name\":\"Es-Exchange Ekonomi Haberleri\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/es-exchange.com\/haberler\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/158dd5fa81df3834f5b3789301ac67bc\",\"name\":\"SysAdmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97e85c10026bf595e73c516bd77b6b8763a73b584e665e0c1425bd2e7295d7b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97e85c10026bf595e73c516bd77b6b8763a73b584e665e0c1425bd2e7295d7b6?s=96&d=mm&r=g\",\"caption\":\"SysAdmin\"},\"sameAs\":[\"https:\/\/es-exchange.com\/haberler\"],\"url\":\"https:\/\/es-exchange.com\/haberler\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sosyal medyadan al\u0131\u015fveri\u015f yapanlar yak\u0131n \u00e7evresinden etkileniyor - Es-Exchange Ekonomi Haberleri","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/es-exchange.com\/haberler\/?p=5941","og_locale":"tr_TR","og_type":"article","og_title":"Sosyal medyadan al\u0131\u015fveri\u015f yapanlar yak\u0131n \u00e7evresinden etkileniyor - Es-Exchange Ekonomi Haberleri","og_description":"Bakanl\u0131k\u00e7a, “Dijital Mecralarda Reklam ve Haks\u0131z Ticari Uygulamalar Ara\u015ft\u0131rma Raporu” haz\u0131rland\u0131. Ara\u015ft\u0131rma kapsam\u0131nda, T\u00fcrkiye’yi temsilen...","og_url":"https:\/\/es-exchange.com\/haberler\/?p=5941","og_site_name":"Es-Exchange Ekonomi Haberleri","article_published_time":"2024-01-18T10:03:01+00:00","author":"SysAdmin","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"SysAdmin","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/es-exchange.com\/haberler\/?p=5941","url":"https:\/\/es-exchange.com\/haberler\/?p=5941","name":"Sosyal medyadan al\u0131\u015fveri\u015f yapanlar yak\u0131n \u00e7evresinden etkileniyor - Es-Exchange Ekonomi Haberleri","isPartOf":{"@id":"https:\/\/es-exchange.com\/haberler\/#website"},"datePublished":"2024-01-18T10:03:01+00:00","dateModified":"2024-01-18T10:03:01+00:00","author":{"@id":"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/158dd5fa81df3834f5b3789301ac67bc"},"breadcrumb":{"@id":"https:\/\/es-exchange.com\/haberler\/?p=5941#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/es-exchange.com\/haberler\/?p=5941"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/es-exchange.com\/haberler\/?p=5941#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/es-exchange.com\/haberler"},{"@type":"ListItem","position":2,"name":"Sosyal medyadan al\u0131\u015fveri\u015f yapanlar yak\u0131n \u00e7evresinden etkileniyor"}]},{"@type":"WebSite","@id":"https:\/\/es-exchange.com\/haberler\/#website","url":"https:\/\/es-exchange.com\/haberler\/","name":"Es-Exchange Ekonomi Haberleri","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/es-exchange.com\/haberler\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/158dd5fa81df3834f5b3789301ac67bc","name":"SysAdmin","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/97e85c10026bf595e73c516bd77b6b8763a73b584e665e0c1425bd2e7295d7b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97e85c10026bf595e73c516bd77b6b8763a73b584e665e0c1425bd2e7295d7b6?s=96&d=mm&r=g","caption":"SysAdmin"},"sameAs":["https:\/\/es-exchange.com\/haberler"],"url":"https:\/\/es-exchange.com\/haberler\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/posts\/5941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5941"}],"version-history":[{"count":0,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/posts\/5941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/media\/5900"}],"wp:attachment":[{"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}