{"id":6564,"date":"2024-02-16T13:58:22","date_gmt":"2024-02-16T10:58:22","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=6564"},"modified":"2024-02-16T13:58:22","modified_gmt":"2024-02-16T10:58:22","slug":"sanal-gerceklik-teknolojisi-e-ticaret-deneyimini-donusturuyor","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=6564","title":{"rendered":"Sanal ger\u00e7eklik teknolojisi e-ticaret deneyimini d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor"},"content":{"rendered":"
\n

\n\t\u015eirketten yap\u0131lan a\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen \u00dclker, perakende sat\u0131\u015f faaliyetlerinin geleneksel al\u0131\u015fveri\u015f kanallar\u0131ndan dijital ve \u00e7evrim i\u00e7i kanallara kayd\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

\n\t2026 y\u0131l\u0131nda e-ticaretin t\u00fcm perakende sat\u0131\u015flar\u0131ndaki pay\u0131n\u0131n y\u00fczde 24’e gelece\u011fini kaydeden \u00dclker, \u00c7evrim i\u00e7i al\u0131\u015fveri\u015f penetrasyonunun bu y\u00fcksek seviyeye ula\u015fmas\u0131nda salg\u0131n d\u00f6neminin g\u00f6z ard\u0131 edilemeyecek bir etki yaratt\u0131\u011f\u0131n\u0131 aktard\u0131.<\/p>\n

\n\t\u00dclker, salg\u0131n\u0131n 2020’nin ilk \u00e7eyre\u011finde ABD’de e-ticaret alan\u0131nda ge\u00e7mi\u015f 10 y\u0131lda ya\u015fan\u0131lan kadar b\u00fcy\u00fcme sa\u011fland\u0131\u011f\u0131na dikkati \u00e7ekerek “Bununla beraber pandemi d\u00f6nemiyle ya\u015fanan bu h\u0131zl\u0131 b\u00fcy\u00fcmenin pandeminin toplumsal etkisinin azalmaya ba\u015flad\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde ve ileride de devam edece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.” ifadelerini kulland\u0131.<\/p>\n

\n\tSanal ger\u00e7eklik (VR) teknolojisi al\u0131\u015fveri\u015f i\u00e7in yeni olanaklar sunuyor<\/strong><\/p>\n

\n\tSelami Varol \u00dclker, bug\u00fcn \u00e7evrim i\u00e7i al\u0131\u015fveri\u015f alan\u0131ndaki \u00f6nc\u00fc teknolojinin sanal ger\u00e7eklik teknolojisi oldu\u011funun iddia edilebilece\u011fine kaydetti.<\/p>\n

\n\tPerakende e-ticaret sekt\u00f6r\u00fcn\u00fcn sanal ger\u00e7eklik teknolojisi tabanl\u0131 \u00e7\u00f6z\u00fcmlerden \u00e7e\u015fitli \u015fekillerde yararlanabildi\u011fine i\u015faret eden \u00dclker \u015fu de\u011ferlendirmelerde bulundu:<\/p>\n

\n\t“Web siteleri gibi art\u0131k geleneksel hale gelmi\u015f 2 boyutlu dijital ortamlar\u0131n yan\u0131nda sanal ger\u00e7eklik teknolojisinin yayg\u0131nla\u015fmas\u0131 ve ilgili cihazlar\u0131n g\u00f6rece daha kolay eri\u015filebilir hale gelmesi dijital ortamda yap\u0131lan al\u0131\u015fveri\u015f i\u00e7in de yeni olanaklar sunuyor. Sanal ger\u00e7ekli\u011fin i\u015f hayat\u0131nda varl\u0131k g\u00f6sterdi\u011fi uygulama alanlar\u0131ndan biri al\u0131\u015fveri\u015f ve \u00f6zellikle perakende olarak kabul ediliyor. T\u00fcketicilere daha ilgi \u00e7ekici bir al\u0131\u015fveri\u015f tecr\u00fcbesi sa\u011flamak, sat\u0131\u015fa giden s\u00fcre\u00e7leri etkin y\u00f6netmek hem kurum hem de m\u00fc\u015fterinin zamandan ve paradan tasarruf etmesini sa\u011flamak, marka bilinirli\u011fini ve sadakati artt\u0131rmak sanal ger\u00e7ekli\u011fin \u00f6ne \u00e7\u0131kan f\u0131rsatlar\u0131 olarak s\u0131ralanabilir.”<\/em><\/p>\n

\n\tGiyim, mobilya ve ev dekor sekt\u00f6rleri yeni teknolojileri e-ticarette kullan\u0131yor<\/strong><\/p>\n

\n\t\u00dclker, 2027 y\u0131l\u0131nda 2 milyar 593 milyon kullan\u0131c\u0131ya s\u00f6z konusu teknolojilerin ula\u015faca\u011f\u0131 y\u00f6n\u00fcndeki \u00f6ng\u00f6r\u00fcn\u00fcn, perakende sekt\u00f6r\u00fcndeki b\u00fcy\u00fck \u015firketlerin alana yapt\u0131klar\u0131 yat\u0131r\u0131m\u0131 do\u011frular nitelikte oldu\u011funu ifade etti.<\/p>\n

\n\t\u00dclker, “K\u00fcresel \u00e7apta perakende de sanal ger\u00e7eklik pazar\u0131n\u0131n 2028’de 5 milyar 455 milyon dolarl\u0131k bir de\u011fere ula\u015fmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. \u00d6zellikle giyim, mobilya ve ev dekor sekt\u00f6rlerinin \u00f6nde gelen \u015firketleri yapt\u0131klar\u0131 yat\u0131r\u0131mlar ile bu yeni teknolojilerin e-ticarette kullan\u0131m\u0131n\u0131n arkas\u0131ndaki itici g\u00fc\u00e7 oldular.” a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n

\n\tSanal ger\u00e7eklik teknolojisi tabanl\u0131 \u00e7\u00f6z\u00fcmlerin gelece\u011fin al\u0131\u015fveri\u015f ekosisteminde, al\u0131\u015fveri\u015f deneyimini ger\u00e7ek mek\u00e2nda yap\u0131lan al\u0131\u015fveri\u015fin \u00f6tesinde zenginle\u015ftirebilece\u011finin belirtildi\u011fini vurgulayan \u00dclker, “Sanal teknolojilerin t\u00fcketici davran\u0131\u015flar\u0131na y\u00f6nelik etkileri konusundaki ara\u015ft\u0131rmalar\u0131n bir ba\u015fka uzla\u015fma alan\u0131 da t\u00fcketicilerin sanal teknolojilere atfetti\u011fi de\u011ferlerdir. Ge\u00e7mi\u015f \u00e7al\u0131\u015fmalar 3 boyutlu sanal ger\u00e7ekli\u011fin t\u00fcketici davran\u0131\u015f\u0131na etkisi konusunda bilgi vericilik ve e\u011flenebilirlik boyutlar\u0131n\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu boyutlar\u0131n hedonik ve faydac\u0131 al\u0131\u015fveri\u015f de\u011ferleriyle \u00f6rt\u00fc\u015ft\u00fc\u011f\u00fc g\u00f6r\u00fcl\u00fcyor.” dedi.<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n E-ticaret\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\u015eirketten yap\u0131lan a\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen \u00dclker, perakende sat\u0131\u015f faaliyetlerinin geleneksel al\u0131\u015fveri\u015f kanallar\u0131ndan dijital ve…<\/p>\n","protected":false},"author":1,"featured_media":6565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[6377,6378,2859,6375,4541,6376],"class_list":["post-6564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-deneyimini","tag-donusturuyor","tag-eticaret","tag-gerceklik","tag-sanal","tag-teknolojisi"],"yoast_head":"\nSanal ger\u00e7eklik teknolojisi e-ticaret deneyimini d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=6564\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sanal ger\u00e7eklik teknolojisi e-ticaret deneyimini d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor - 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