{"id":6904,"date":"2024-03-06T10:00:58","date_gmt":"2024-03-06T07:00:58","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=6904"},"modified":"2024-03-06T10:00:58","modified_gmt":"2024-03-06T07:00:58","slug":"bakan-ersoy-bu-sene-insallah-60-milyon-ziyaretci-ve-60-milyar-dolar-gelir-hedefimiz-var","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=6904","title":{"rendered":"Bakan Ersoy: Bu sene in\u015fallah 60 milyon ziyaret\u00e7i ve 60 milyar dolar gelir hedefimiz var"},"content":{"rendered":"
\n

\n\tBakan Ersoy, Almanya’n\u0131n ba\u015fkenti Berlin’de d\u00fczenlenen 55. Uluslararas\u0131 Turizm Borsas\u0131 (ITB) Fuar\u0131’na kat\u0131ld\u0131.<\/p>\n

\n\tGe\u00e7en y\u0131l\u0131n verilerine ve T\u00fcrkiye’nin turizm hedeflerine ili\u015fkin bas\u0131n mensuplar\u0131na a\u00e7\u0131klamalarda bulunan Ersoy, T\u00fcrkiye’nin ge\u00e7en y\u0131l\u0131, deprem felaketi, sava\u015flar ve se\u00e7im s\u00fcreci gibi s\u0131k\u0131nt\u0131larla kar\u015f\u0131la\u015fm\u0131\u015f olsa da rekor say\u0131da ziyaret\u00e7i ve turizm geliriyle kapatt\u0131\u011f\u0131n\u0131 anlatt\u0131.<\/p>\n

\n\tBakan Ersoy, turizm konusunda 2024 hedefinin \u00e7ok daha iddial\u0131 oldu\u011funu dile getirerek, “Bu sene in\u015fallah 60 milyon ziyaret\u00e7i ve 60 milyar dolar gelir hedefimiz var. \u0130n\u015fallah bu hedefi a\u015faca\u011f\u0131z. Erken rezervasyon \u00fclkelerden ilk veriler gelmeye ba\u015flad\u0131. Bunlardan \u00f6nemlisi Almanya pazar\u0131. 2023’\u00fc \u00e7ok iddial\u0131 bir rekor say\u0131yla kapatm\u0131\u015ft\u0131k. Almanya’dan 6,2 milyon ziyaret\u00e7iyle 2023’\u00fc kapatt\u0131k. \u0130lk veriler de \u00e7ok \u00e7ok iyi. Erken rezervasyonlarda y\u00fczde 20’nin \u00fczerinde art\u0131\u015f g\u00f6zlemleniyor. Baz\u0131 operat\u00f6rlerde bu say\u0131n\u0131n \u00e7ok fazla oldu\u011funu g\u00f6zlemliyoruz. 2024’te Almanya baz\u0131nda 7 milyon say\u0131s\u0131n\u0131 ge\u00e7meyi umuyoruz” \u015feklinde konu\u015ftu.<\/p>\n

\n\t“T\u00fcrkiye olarak 2028’e kadar ki\u015fi ba\u015f\u0131 harcamada 130 dolarlar\u0131 ge\u00e7meyi planl\u0131yoruz”<\/strong><\/p>\n

\n\tT\u00fcrkiye’nin \u00f6zellikle Avrupa pazar\u0131nda pasta pay\u0131n\u0131 artt\u0131rmay\u0131 hedefledi\u011fini ifade eden Ersoy, \u015funlar\u0131 kaydetti:<\/p>\n

\n\t“Bunun yan\u0131nda da Uzak Do\u011fu pazarlar\u0131nda yeni destinasyonlar\u0131 hedef pazar olarak portf\u00f6y\u00fcm\u00fcze koymu\u015f durumday\u0131z. Avrupa pazar\u0131nda \u00f6zellikle nitelikli turisti artt\u0131rabilmek i\u00e7in 2018 sonu itibar\u0131yla yeni stratejilere ge\u00e7mi\u015ftik. 2017’yi ki\u015fi ba\u015f\u0131 harcama olarak 65 dolarla kapatm\u0131\u015ft\u0131k. Ge\u00e7en sene de ki\u015fi ba\u015f\u0131 harcamay\u0131 99 dolar rakam\u0131na kadar ta\u015f\u0131d\u0131k. \u00d6n\u00fcm\u00fczdeki sene 106 dolar hedefliyoruz. T\u00fcrkiye olarak 2028’e kadar ki\u015fi ba\u015f\u0131 harcamada 130 dolarlar\u0131 ge\u00e7meyi planl\u0131yoruz. Bu ba\u011flamda da farkl\u0131 \u00fcr\u00fcn \u00e7e\u015fitleriyle pazara girmeyi hedefliyoruz.<\/em><\/p>\n

\n\tEskiden oldu\u011fu gibi sadece deniz, kum, g\u00fcne\u015f de\u011fil. Turizm Geli\u015ftirme Ajans\u0131’n\u0131n yo\u011fun tan\u0131t\u0131m g\u00fcc\u00fcyle hem \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi yakalamak istiyoruz hem de hedeflenen destinasyon, yani bize yolcu, turist sa\u011flayan hedef destinasyon say\u0131s\u0131n\u0131 art\u0131rmay\u0131 planl\u0131yoruz. Ba\u015far\u0131l\u0131 da sonu\u00e7lar almaya ba\u015flad\u0131k. Son d\u00f6rt y\u0131ld\u0131r 200’den fazla \u00fclkede \u015fu anda \u00fclkemiz yo\u011fun turizm tan\u0131t\u0131m\u0131 yap\u0131yor. B\u00fct\u00fcn bu \u00fclkelerden yolcu trafi\u011fi ba\u015flatt\u0131k.”<\/em><\/p>\n

\n\tErsoy, \u00f6zellikle T\u00fcrk Hava Yollar\u0131’n\u0131n 330’dan fazla \u015fehre direkt u\u00e7uyor olmas\u0131n\u0131n bu noktadaki \u00f6nemine de\u011findi.<\/p>\n

\n\tT\u00fcrkiye’nin tan\u0131t\u0131m\u0131 amac\u0131yla arkeolojiyi de \u00f6n plana \u00e7\u0131karan “Gelece\u011fe Miras Sonsuz Efes” projesini haz\u0131rlad\u0131klar\u0131na i\u015faret eden Ersoy, \u00f6zellikle arkeolojik kaz\u0131 noktalar\u0131ndaki hem kaz\u0131 hem restorasyon hem de yeniden ihya b\u00fct\u00e7elerini 15-20 kata varan oranlarda, b\u00f6lgesine g\u00f6re de\u011fi\u015fen noktalarda art\u0131rd\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n

\n\tErsoy, \u015fu anda 144 ayr\u0131 noktada \u00e7ok yo\u011fun kaz\u0131 programlar\u0131 ba\u015flad\u0131\u011f\u0131n\u0131 anlatarak, a\u015famal\u0131 olarak da \u015fehir merkezlerinde olan veya bu noktalara yak\u0131n konumdaki arkeolojik b\u00f6lgelerde gece m\u00fczecili\u011fini ba\u015flatt\u0131klar\u0131n\u0131 ifade etti.<\/p>\n

\n\tG\u00fcnd\u00fcz hava s\u0131cakl\u0131\u011f\u0131n\u0131n y\u00fcksek oldu\u011fu b\u00f6lgelerde gece m\u00fczeci\u011fiyle turistlerin rahat gezebilece\u011fi bir ortam olu\u015fturuldu\u011funu, o nedenle saat 00.00’a kadar belli ba\u015fl\u0131 m\u00fczeleri a\u00e7\u0131k tutma karar\u0131 ald\u0131klar\u0131n\u0131 belirten Ersoy, “A\u015famal\u0131 bir \u015fekilde talep g\u00f6ren b\u00fct\u00fcn m\u00fczelerimize bu sistemi kayd\u0131raca\u011f\u0131z. Bu sene, en \u00e7ok ziyaret\u00e7i alan 15 noktada in\u015fallah yeti\u015ftirebilirsek ba\u015fl\u0131yoruz. Sonra a\u015famal\u0131 olarak bu say\u0131y\u0131 da artt\u0131rmay\u0131 planl\u0131yoruz” diye konu\u015ftu.<\/p>\n

\n\tErsoy, arkeolojinin \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi olarak yeterli olmad\u0131\u011f\u0131n\u0131 vurgulayarak, “Almanya’da bisiklet turlar\u0131yla ilgili \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 da haz\u0131rlad\u0131k. \u00d6zellikle buradaki bisiklet federasyonuyla son birka\u00e7 y\u0131ld\u0131r yo\u011fun \u00e7al\u0131\u015fma i\u00e7indeyiz ve buradaki Avrupa bisiklet destinasyonlar\u0131na T\u00fcrkiye rotalar\u0131n\u0131 eklemeye ba\u015flad\u0131k. Oradan da yo\u011fun bir \u015fekilde talep al\u0131yoruz. Bug\u00fcn de asl\u0131nda burada Alman milli tak\u0131m\u0131ndan bir sporcunun bir etkinli\u011fi olacak” dedi.<\/p>\n

\n\tBakan Ersoy, bunlar\u0131n yan\u0131nda T\u00fcrkiye’nin gastronomi de\u011ferlerinin \u00e7ok fazla oldu\u011funu ve bunu tan\u0131tmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 kaydetti.<\/p>\n

\n\tT\u00fcrkiye’nin 3 y\u0131ld\u0131r Michelin Rehberi’ne dahil edildi\u011fini, a\u015famal\u0131 bir \u015fekilde \u00f6nce \u0130stanbul’da ba\u015flad\u0131klar\u0131n\u0131, ge\u00e7en sene itibar\u0131yla \u0130zmir, \u00c7e\u015fme, Urla ve Bodrum’u bu rehbere dahil ettiklerini dile getiren Ersoy, gastronomi konusunda da art\u0131k T\u00fcrkiye’yi marka bir \u00fclke haline getirmeyi ve gastro stillerini \u00f6n plana \u00e7\u0131karmay\u0131 hedeflediklerini, bu \u00e7al\u0131\u015fman\u0131n da ba\u015far\u0131yla devam etti\u011fini s\u00f6yledi.<\/p>\n

\n\t“2028’e kadar geliri 100 milyar dolara \u00e7\u0131karmay\u0131 hedefliyoruz”<\/strong><\/p>\n

\n\tK\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, bundan sonra inan\u00e7, do\u011fa, spor turizmi gibi yeni \u00fcr\u00fcnleri sisteme dahil ederek hem sezonu 12 aya yaymak istediklerini hem de hedeflenen pazar say\u0131s\u0131n\u0131 artt\u0131rmay\u0131 hedeflediklerini vurgulayarak, konu\u015fmas\u0131n\u0131 \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n

\n\t“Bunu da her y\u0131l birbirini izleyen rekorlarla ta\u00e7land\u0131rmay\u0131 umuyoruz. Bu sene in\u015fallah 60 milyon ziyaret\u00e7i ve 60 milyar dolar gelir hedefimiz var. 2028’e kadar (turizm) gelirini 100 milyar dolara \u00e7\u0131karmay\u0131 hedefliyoruz. \u015eu andaki ilk g\u00f6stergeler 2024 i\u00e7in \u00e7ok \u00e7ok iyi. Daha a\u00e7\u0131klanmad\u0131 ama havalimanlar\u0131ndan bana \u015fubat verileri geliyor. Ge\u00e7en seneyle k\u0131yasland\u0131\u011f\u0131nda \u015fubat ay\u0131nda \u00e7ok ciddi bir s\u0131\u00e7rama var. Zaten nisan sonunda \u00fc\u00e7 ayl\u0131k veriler a\u00e7\u0131kland\u0131\u011f\u0131nda g\u00f6rece\u011fiz. Mart verileri \u015fubattan da iyi gidiyor. \u0130n\u015fallah bu \u015fekilde giderse 60 milyar dolar gelir hedefimizi a\u015faca\u011f\u0131m\u0131z bir y\u0131l olur diye d\u00fc\u015f\u00fcn\u00fcyorum.”<\/em><\/p>\n

\n\tT\u00fcrkiye’nin Almanya’da yaz tatil paketleri i\u00e7in erken rezervasyonlarda \u0130spanya’y\u0131 ge\u00e7erek birinci s\u0131raya yerle\u015fti\u011fini aktarmas\u0131 \u00fczerine Ersoy, \u015funlar\u0131 kaydetti:<\/p>\n

\n\t“Tabii biz \u00e7ok yo\u011fun tan\u0131t\u0131m yap\u0131yoruz. T\u00fcrkiye bu yo\u011fun tan\u0131t\u0131m\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 al\u0131yor. T\u00fcrkiye \u00fcr\u00fcn \u00e7e\u015fitlili\u011fine gitti ve art\u0131k tek \u00fcr\u00fcnle \u00e7\u0131km\u0131yor. Herkesin zevkine, keyfine uygun \u00fcr\u00fcnleri de piyasaya s\u00fcrm\u00fc\u015f durumday\u0131z. Asl\u0131nda bunlar eskiden de vard\u0131 ama bu kadar yo\u011fun ve detayl\u0131 \u015fekilde tan\u0131t\u0131lm\u0131yordu. Bu b\u00fct\u00fcn bunlar sa\u011fland\u0131\u011f\u0131 i\u00e7in T\u00fcrkiye \u00f6zellikle Almanya pazar\u0131nda parlayan y\u0131ld\u0131z. Almanya pazar\u0131nda daha \u00e7ok potansiyelimiz var alabilece\u011fimiz. \u00d6zellikle Almanya ve \u0130ngiltere pazarlar\u0131nda bu g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme ivmesini g\u00f6rece\u011fiz. Ama biz sadece Avrupa’yla s\u0131n\u0131rl\u0131 kals\u0131n da istemiyoruz. \u00d6zellikle Amerika k\u0131tas\u0131na \u00e7ok yo\u011funla\u015ft\u0131k. K\u00fclt\u00fcr turlar\u0131nda da Uzak Asya pazarlar\u0131na yo\u011funla\u015ft\u0131k. \u0130n\u015fallah bu \u00e7e\u015fitlili\u011fi Anadolu’nun her yerinde g\u00f6rece\u011fiz.”<\/em><\/p>\n

\n\tMehmet Nuri Ersoy, s\u00fcrd\u00fcr\u00fclebilirlik konusunda T\u00fcrkiye’nin sahip oldu\u011fu sertifikalarla Avrupa’da en iyi durumda oldu\u011funu belirterek, bunu daha ileriye ta\u015f\u0131mak i\u00e7in yo\u011fun \u00e7al\u0131\u015fmalar yapt\u0131klar\u0131n\u0131 s\u00f6zlerine ekledi.<\/p>\n

\n\tBakan Ersoy daha sonra T\u00fcrk \u015firketlerinin stantlar\u0131n\u0131 ziyaret ederek bilgi ald\u0131.<\/p>\n

\n\tBerlin Uluslararas\u0131 Turizm Borsas\u0131 Fuar\u0131<\/strong><\/p>\n

\n\tCOVID-19 sonras\u0131 h\u0131zl\u0131 de\u011fi\u015fim s\u00fcrecinde olan seyahat end\u00fcstrisi, d\u00fcnyan\u0131n en b\u00fcy\u00fck ve \u00f6nemli turizm fuarlar\u0131ndan olan Berlin Uluslararas\u0131 Turizm Borsas\u0131 Fuar\u0131’nda (ITB Berlin) bir araya geliyor.<\/p>\n

\n\tHer y\u0131l mart ay\u0131nda Almanya’n\u0131n ba\u015fkenti Berlin’de ger\u00e7ekle\u015ftirilen ITB Berlin, bu y\u0131l “Seyahat ve Turizmde D\u00f6n\u00fc\u015f\u00fcme Birlikte \u00d6nc\u00fcl\u00fck Edin” temas\u0131yla kap\u0131lar\u0131n\u0131 a\u00e7t\u0131.<\/p>\n

\n\tAlan\u0131nda d\u00fcnyan\u0131n en b\u00fcy\u00fc\u011f\u00fc olarak kabul edilen fuarda, bu y\u0131l 165 \u00fclkeden yakla\u015f\u0131k 5 bin 500’den fazla firman\u0131n yer almas\u0131 bekleniyor. Fuar 7 Mart’a kadar devam edecek.<\/p>\n

\n\tPazarlama, sat\u0131\u015f, teknoloji, konaklama ve destinasyon y\u00f6netimi alanlar\u0131ndaki g\u00fcncel e\u011filimlerin yer alaca\u011f\u0131 fuarda, teknolojik ve ekolojik zorluklar, d\u00fczenlenecek etkinliklerle masaya yat\u0131r\u0131lacak.<\/p>\n

\n\tFuarda 17 farkl\u0131 alanda d\u00fczenlenecek oturumlarla s\u00fcrd\u00fcr\u00fclebilirlik, iklimin korunmas\u0131 ve sosyal adalet i\u00e7in k\u00fcresel turizmin neler yapabilece\u011fi de\u011ferlendirilecek, iklim de\u011fi\u015fikli\u011fi, yapay zekan\u0131n etkisi, kalifiye eleman s\u0131k\u0131nt\u0131s\u0131n\u0131n devam etmesi ve COVID-19 sa\u011fl\u0131k krizinin turizme etkileri gibi zorluklar tart\u0131\u015f\u0131lacak.<\/p>\n

\n\tPop\u00fcler seyahat destinasyonlar\u0131 ve turizmdeki en son yeniliklere ek olarak fuarda, d\u00fcnyada turizmi etkileyen ve etkileyecek krizlerle nas\u0131l ba\u015fa \u00e7\u0131k\u0131laca\u011f\u0131 da masaya yat\u0131r\u0131lacak.<\/p>\n

\n\tT\u00fcrk turizmciler fuarda<\/strong><\/p>\n

\n\tFuar\u0131n bu y\u0131lki konuk \u00fclkesi Arap Yar\u0131madas\u0131’ndaki Umman olacak. T\u00fcrkiye 2010’da ITB’de konuk \u00fclke olmu\u015ftu.<\/p>\n

\n\tUmmanl\u0131 sanat\u00e7\u0131lar, \u00fclkelerinin k\u00fclt\u00fcr \u00e7e\u015fitlili\u011fini ulusal k\u0131yafetlerle fuara gelen izleyicilere sunacak. Umman Kraliyet Senfoni Orkestras\u0131 da fuar kapsam\u0131nda konser verecek.<\/p>\n

\n\tFuar\u0131, ge\u00e7en y\u0131l 186 \u00fclkeden yakla\u015f\u0131k 170 bin ki\u015fi ziyaret etmi\u015fti. Bu y\u0131l ziyaret\u00e7i say\u0131s\u0131n\u0131n daha da artmas\u0131 bekleniyor.<\/p>\n

\n\tT\u00fcrk turizm sekt\u00f6r\u00fcnden temsilciler de yenilikleri ve trendleri sergilemek i\u00e7in fuarda yerini alacak. Turizmciler, T\u00fcrkiye’nin en \u00f6nemli pazarlar\u0131ndan olan Alman turizm pazar\u0131na ve di\u011fer \u00fclkelerden gelecek konuklara \u00fclkeyi anlatacak.<\/p>\n

\n\tGelecek y\u0131l ise ITB Berlin’in konuk \u00fclkesi Arnavutluk olacak.<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Mehmet Nuri Ersoy
\n Turizm
\n K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Bakan Ersoy, Almanya’n\u0131n ba\u015fkenti Berlin’de d\u00fczenlenen 55. Uluslararas\u0131 Turizm Borsas\u0131 (ITB) Fuar\u0131’na kat\u0131ld\u0131. Ge\u00e7en y\u0131l\u0131n…<\/p>\n","protected":false},"author":1,"featured_media":4270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[69,193,3451,194,2238,2539,25,105,1675,2430,1849],"class_list":["post-6904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-bakan","tag-dolar","tag-ersoy","tag-gelir","tag-hedefimiz","tag-insallah","tag-milyar","tag-milyon","tag-sene","tag-var","tag-ziyaretci"],"yoast_head":"\nBakan Ersoy: Bu sene in\u015fallah 60 milyon ziyaret\u00e7i ve 60 milyar dolar gelir hedefimiz var - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=6904\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bakan Ersoy: Bu sene in\u015fallah 60 milyon ziyaret\u00e7i ve 60 milyar dolar gelir hedefimiz var - Es-Exchange Ekonomi Haberleri\" \/>\n<meta property=\"og:description\" content=\"Bakan Ersoy, Almanya’n\u0131n ba\u015fkenti Berlin’de d\u00fczenlenen 55. 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