{"id":8044,"date":"2024-05-07T10:03:00","date_gmt":"2024-05-07T07:03:00","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=8044"},"modified":"2024-05-07T10:03:00","modified_gmt":"2024-05-07T07:03:00","slug":"rekabet-kurulundan-metaya-3357-milyon-lira-ceza","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=8044","title":{"rendered":"Rekabet Kurulu’ndan META’ya 335,7 milyon lira ceza"},"content":{"rendered":"
\n

\n\tRekabet Kurulu’ndan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re; META taraf\u0131ndan piyasaya s\u00fcr\u00fclen ‘Threads’ isimli uygulamaya giri\u015f yapabilmek i\u00e7in kullan\u0131c\u0131lar\u0131n bir Instagram hesab\u0131na sahip olmalar\u0131n\u0131n zorunlu tutuldu\u011fu ve benzer \u015fekilde Threads hesab\u0131n\u0131 kald\u0131rmak isteyen kullan\u0131c\u0131lar\u0131n Instagram hesab\u0131n\u0131 da silmek zorunda b\u0131rak\u0131ld\u0131\u011f\u0131 iddias\u0131 \u00fczerine, META hakk\u0131nda \u00f6n ara\u015ft\u0131rma ba\u015flat\u0131ld\u0131.<\/p>\n

\n\tY\u00fcr\u00fct\u00fclen \u00f6n ara\u015ft\u0131rmada, META’n\u0131n veri birle\u015ftirme politikalar\u0131 kapsam\u0131nda, hem Instagram hesaplar\u0131ndan toplanan verilerin Threads hesaplar\u0131na aktar\u0131labilece\u011fi, hem de Threads \u00fczerinden toplanan verilerin di\u011fer META \u00fcr\u00fcnlerini sa\u011flamak, ki\u015fiselle\u015ftirmek ve iyile\u015ftirmek, META \u00fcr\u00fcnlerinin performans\u0131n\u0131n \u00f6l\u00e7\u00fcm\u00fc ve analizi ile ba\u015fka kurumsal hizmetler sunmak amac\u0131yla kullan\u0131labilece\u011fi anla\u015f\u0131ld\u0131 ve META hakk\u0131nda 23 Kas\u0131m 2023 tarihinde soru\u015fturma ba\u015flat\u0131ld\u0131.<\/p>\n

\n\tG\u00fcnl\u00fck para cezas\u0131 uygulan\u0131yordu<\/strong><\/p>\n

\n\tThreads hakk\u0131nda y\u00fcr\u00fct\u00fclen soru\u015fturman\u0131n konusunu piyasada hakim durumda bulunan META’n\u0131n veri birle\u015ftirme davran\u0131\u015f\u0131 olu\u015fturdu.<\/p>\n

\n\tVeri birle\u015ftirme davran\u0131\u015f\u0131 ise veri temelli rekabet\u00e7i endi\u015felerin ba\u015f\u0131nda gelirken; rekabet otoritelerince dijital pazarlardaki rekabet ortam\u0131 a\u00e7\u0131s\u0131ndan sorunlu bir davran\u0131\u015f olarak g\u00f6r\u00fcld\u00fc.<\/p>\n

\n\tKurul 8 \u015eubat 2024 tarihli toplant\u0131s\u0131nda; META’n\u0131n uzun y\u0131llard\u0131r faaliyet g\u00f6stermesi sebebiyle kapsaml\u0131 ve detayl\u0131 bir veri birikimine sahip oldu\u011fu, sahip oldu\u011fu kullan\u0131c\u0131 taban\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc ve \u00e7e\u015fitlili\u011finin, reklamverenler bak\u0131m\u0131ndan META hizmetlerini cazip hale getirdi\u011fi, META’ya hizmet geli\u015ftirme amac\u0131yla daha fazla kaynak ay\u0131rabilmesine imkan sa\u011flad\u0131\u011f\u0131 ve rakiplerin reklam verenlere ve dolay\u0131s\u0131yla finansal kaynaklara eri\u015fimini zorla\u015ft\u0131rd\u0131\u011f\u0131, bu \u00e7er\u00e7evede META’n\u0131n faaliyetlerinin pazarda giri\u015f engeli olu\u015fturdu\u011fu de\u011ferlendirildi.<\/p>\n

\n\tAyr\u0131ca, META’n\u0131n sundu\u011fu temel hizmetler ve ili\u015fkili hizmetler ile birlikte bir ekosistem olarak faaliyette bulundu\u011fu, META’n\u0131n her bir hizmetten edindi\u011fi g\u00fcc\u00fc ve birikimi di\u011fer bir hizmetine aktarmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131ld\u0131\u011f\u0131 ve pazar g\u00fcc\u00fcn\u00fc artt\u0131rd\u0131\u011f\u0131 tespitlerinde bulunarak Instagram ve Threads aras\u0131ndaki veri birle\u015ftirme davran\u0131\u015f\u0131n\u0131n engellenmesi y\u00f6n\u00fcnde ge\u00e7ici tedbir karar ald\u0131. Karar\u0131n gere\u011fi yerine getirilinceye kadar her g\u00fcn i\u00e7in 4 milyon 796 bin 152,96 lira g\u00fcnl\u00fck idari para cezas\u0131 uygulanmas\u0131na karar verildi.<\/p>\n

\n\tProfilsiz kullan\u0131m reddedildi<\/strong><\/p>\n

\n\tTedbir karar\u0131na uymak ad\u0131na META taraf\u0131ndan, daha \u00f6nce Avrupa Birli\u011fi’ndeki kullan\u0131c\u0131lar i\u00e7in getirilmi\u015f olan ‘profilsiz kullan\u0131m’ \u00f6nerisi sunuldu; ancak endi\u015feleri giderecek seviyede g\u00f6r\u00fclmeyerek kabul edilmedi.<\/p>\n

\n\tBu karar\u0131n ard\u0131ndan META, kullan\u0131c\u0131 verilerinin birle\u015ftirilmesi eylemine son vermek ad\u0131na yeni bir \u00e7\u00f6z\u00fcm \u00f6nerisinde bulunmad\u0131. 30 Nisan 2024 tarihi itibar\u0131yla T\u00fcrkiye’deki t\u00fcm Threads kullan\u0131c\u0131lar\u0131n\u0131n profillerini devre d\u0131\u015f\u0131 b\u0131rakt\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n

\n\tKurul, Threads’in faaliyetlerini durdurmas\u0131n\u0131 ge\u00e7ici tedbir karar\u0131nda \u00f6ng\u00f6r\u00fclen y\u00fck\u00fcml\u00fcl\u00fckleri konusuz b\u0131rakt\u0131\u011f\u0131na ve dolay\u0131s\u0131yla tedbir karar\u0131 ile uyumlu oldu\u011funa; g\u00fcnl\u00fck para cezas\u0131n\u0131n sonland\u0131r\u0131larak; 335 milyon 730 bin 707 lira 20 kuru\u015f? olarak uygulanmas\u0131na karar verildi.\u00a0<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Meta
\n Rekabet Kurulu
\n Sosyal Medya\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Rekabet Kurulu’ndan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re; META taraf\u0131ndan piyasaya s\u00fcr\u00fclen ‘Threads’ isimli uygulamaya giri\u015f yapabilmek i\u00e7in…<\/p>\n","protected":false},"author":1,"featured_media":8045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[791,1280,26,5866,105,649],"class_list":["post-8044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-ceza","tag-kurulundan","tag-lira","tag-metaya","tag-milyon","tag-rekabet"],"yoast_head":"\nRekabet Kurulu'ndan META'ya 335,7 milyon lira ceza - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=8044\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rekabet Kurulu'ndan META'ya 335,7 milyon lira ceza - Es-Exchange Ekonomi Haberleri\" \/>\n<meta property=\"og:description\" content=\"Rekabet Kurulu’ndan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re; 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