{"id":8267,"date":"2024-05-16T16:09:53","date_gmt":"2024-05-16T13:09:53","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=8267"},"modified":"2024-05-16T16:09:53","modified_gmt":"2024-05-16T13:09:53","slug":"rekabet-kurulundan-googlea-gunluk-para-cezasi","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=8267","title":{"rendered":"Rekabet Kurulu’ndan Google’a g\u00fcnl\u00fck para cezas\u0131"},"content":{"rendered":"
\n

\n\tRekabet Kurumu’nun internet sitesinde yer alan duyuruya g\u00f6re, Google’\u0131n 2021 y\u0131l\u0131nda y\u00fcr\u00fct\u00fclen soru\u015fturma do\u011frultusunda, kendi yerel arama (Local Unit) ve konaklama fiyat\u0131 kar\u015f\u0131la\u015ft\u0131rma (Google Hotel Ads-GHA) hizmetlerine genel arama sonu\u00e7 sayfas\u0131nda konum ve g\u00f6sterim olarak rakiplerine g\u00f6re avantaj sa\u011flad\u0131\u011f\u0131 tespit edildi.<\/p>\n

\n\tBu kapsamda, Google’\u0131n, rakip yerel arama sitelerinin Local Unit’e giri\u015fine engel olarak rakiplerinin faaliyetlerini zorla\u015ft\u0131rd\u0131\u011f\u0131 ve konaklama fiyat\u0131 kar\u015f\u0131la\u015ft\u0131rma hizmetleri pazarlar\u0131ndaki rekabetin bozulmas\u0131na yol a\u00e7arak Rekabetin Korunmas\u0131 Hakk\u0131nda Kanun\u2019un ilgili maddesini ihlal etti\u011fi sonucuna ula\u015f\u0131ld\u0131.<\/p>\n

\n\tKurul, \u015firket hakk\u0131nda bu d\u00f6nemde 296 milyon 84 bin 899 lira idari para cezas\u0131na h\u00fckmederken, ihlalin giderilmesi ve pazardaki etkin rekabetin tesis edilmesi i\u00e7in birtak\u0131m y\u00fck\u00fcml\u00fcl\u00fckler getirdi.<\/p>\n

\n\tBu y\u00fck\u00fcml\u00fcl\u00fcklere g\u00f6re, Google’\u0131n, rakip yerel arama ve rakip konaklama fiyat\u0131 kar\u015f\u0131la\u015ft\u0131rma hizmetlerine genel arama sonu\u00e7 sayfas\u0131nda kendi ilgili hizmetlerinden dezavantajl\u0131 olmayacaklar\u0131 ko\u015fullar\u0131 sa\u011flamas\u0131 gerekiyordu.<\/p>\n

\n\tY\u00fck\u00fcml\u00fcl\u00fcklerini yerine getirmedi<\/strong><\/h2>\n

\n\tBu s\u00fcre\u00e7te \u015firket, “yerel arama hizmetleri” pazar\u0131nda i\u015faret edilen endi\u015feleri bertaraf etmek i\u00e7in belirledi\u011fi tedbir \u00f6nerilerini Kurul’a sundu.<\/p>\n

\n\tKurulun 21 Mart 2024 tarihli toplant\u0131s\u0131nda, Google taraf\u0131ndan sunulan tedbir \u00f6nerilerinin uygulanmaya al\u0131nmas\u0131 ve 3 ayl\u0131k s\u00fcre zarf\u0131nca izlenmesine karar verildi.<\/p>\n

\n\tA\u00e7\u0131klamaya g\u00f6re, \u015firket taraf\u0131ndan s\u00f6z konusu tedbirler, 15 Nisan 2024 itibar\u0131yla tamamen uygulamaya al\u0131nd\u0131. Ancak Google’\u0131n, “yerel arama hizmetleri” bak\u0131m\u0131ndan uygulanmaya al\u0131nmas\u0131na karar verilen y\u00fck\u00fcml\u00fcl\u00fcklere otel sorgular\u0131 bak\u0131m\u0131ndan uymad\u0131\u011f\u0131 belirlendi.<\/p>\n

\n\tB\u00f6ylece Kurul, Google’\u0131n s\u00f6z konusu y\u00fck\u00fcml\u00fcl\u00fckleri yerine getirmedi\u011fi sonucuna ula\u015ft\u0131.<\/p>\n

\n\tHer g\u00fcn i\u00e7in para cezas\u0131 uygulanacak<\/strong><\/h2>\n

\n\tKurul, s\u00f6z konusu ihlal nedeniyle Google’a 15 May\u0131s 2024 itibar\u0131yla ba\u015flamak ve bu y\u00fck\u00fcml\u00fcl\u00fcklerin yerine getirilene kadar y\u00fcr\u00fct\u00fclmek \u00fczere 2023 y\u0131l\u0131 gayri safi gelirlerinin her g\u00fcn i\u00e7in on binde 5’i oran\u0131nda idari para cezas\u0131 uygulanmas\u0131n\u0131 kararla\u015ft\u0131rd\u0131.<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Google
\n Rekabet Kurulu\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Rekabet Kurumu’nun internet sitesinde yer alan duyuruya g\u00f6re, Google’\u0131n 2021 y\u0131l\u0131nda y\u00fcr\u00fct\u00fclen soru\u015fturma do\u011frultusunda, kendi…<\/p>\n","protected":false},"author":1,"featured_media":5932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1417,1756,787,1280,5,649],"class_list":["post-8267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-cezasi","tag-googlea","tag-gunluk","tag-kurulundan","tag-para","tag-rekabet"],"yoast_head":"\nRekabet Kurulu'ndan Google'a g\u00fcnl\u00fck para cezas\u0131 - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=8267\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rekabet Kurulu'ndan Google'a g\u00fcnl\u00fck para cezas\u0131 - 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