{"id":8424,"date":"2024-05-23T11:47:55","date_gmt":"2024-05-23T08:47:55","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=8424"},"modified":"2024-05-23T11:47:55","modified_gmt":"2024-05-23T08:47:55","slug":"aldatici-reklam-ve-faaliyetlere-yaklasik-108-milyon-lira-ceza","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=8424","title":{"rendered":"Aldat\u0131c\u0131 reklam ve faaliyetlere yakla\u015f\u0131k 108 milyon lira ceza"},"content":{"rendered":"
\n

\n\tReklam Kurulu\u2019nun 16 May\u0131s 2024 tarihinde ger\u00e7ekle\u015ftirilen 345 say\u0131l\u0131 toplant\u0131s\u0131nda, 119 adet dosyadan 110\u2019u mevzuata ayk\u0131r\u0131 bulunurken, t\u00fcketicileri yan\u0131lt\u0131c\u0131 ve aldat\u0131c\u0131 reklam ve haks\u0131z ticari uygulamalar hakk\u0131nda durdurma cezas\u0131 ile birlikte toplam 13 milyon 744 bin 459 lira idari para cezas\u0131 uygulanmas\u0131na karar verildi.<\/p>\n

\n\tGeleneksel ve dijital mecralarda; sa\u011fl\u0131k reklamlar\u0131ndan sosyal medya etkileyicilerinin (influencer) reklamlar\u0131na, g\u0131da takviyesi reklamlar\u0131ndan indirimli sat\u0131\u015f reklamlar\u0131na bir\u00e7ok sekt\u00f6rde reklam ve uygulama ele al\u0131narak incelendi.<\/p>\n

\n\tS\u00fcrekli indirim alg\u0131s\u0131 olu\u015fturan reklamlar durduruldu<\/h2>\n

\n\t\u0130ndirimli sat\u0131\u015flara ili\u015fkin olarak ger\u00e7ekle\u015ftirilen denetimler kapsam\u0131nda; bir firma taraf\u0131ndan \u00e7e\u015fitli mecralar \u00fczerinden yay\u0131nlanan kampanya ilanlar\u0131nda indirimli sat\u0131\u015f s\u00fcresi olarak alt\u0131 ayl\u0131k bir s\u00fcrenin belirlendi\u011fi tespit edildi. Yap\u0131lan incelemede, \u201csezon indirimi\u201d ba\u015fl\u0131\u011f\u0131yla k\u0131\u015f, ilkbahar ve yaz olmak \u00fczere 3 sezona tekab\u00fcl eder \u015fekilde ve s\u00fcrekli de\u011fi\u015fen \u00fcr\u00fcnlerin dahil edilmesiyle kampanya yap\u0131lmas\u0131n\u0131n, indirimli sat\u0131\u015f konusu \u00fcr\u00fcn\/kategori\/kampanya kapsam\u0131 gibi hususlar hakk\u0131nda t\u00fcketiciler nezdinde belirsizli\u011fe yol a\u00e7aca\u011f\u0131 ve s\u00fcrekli indirim ve kampanya ger\u00e7ekle\u015ftirildi\u011fi alg\u0131s\u0131 yarat\u0131lmas\u0131na neden olaca\u011f\u0131 gerek\u00e7esiyle s\u00f6z konusu reklamlar\u0131n durdurulmas\u0131na karar verildi.<\/p>\n

\n\t\u201cAnne tarifi\u201d ifadesine durdurma cezas\u0131<\/h2>\n

\n\tH\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnlerinin tan\u0131t\u0131mlar\u0131nda \u201canneler taraf\u0131ndan haz\u0131rlan \u00fcr\u00fcnlere e\u015f de\u011fer oldu\u011fu vurgusu yapan\u201d ifadelerin kullan\u0131m\u0131n\u0131n ayk\u0131r\u0131 oldu\u011funa karar verildi.<\/p>\n

\n\tG\u0131da sekt\u00f6r\u00fc ba\u015fta olmak \u00fczere hedef kitlesini hassas t\u00fcketici grubunda yer alan \u00e7ocuklar\u0131n olu\u015fturdu\u011fu \u00fcr\u00fcnlere ili\u015fkin tan\u0131t\u0131mlarda; imalat, i\u015fleme, haz\u0131rlanma, ambalajlama ve paketleme gibi muhtelif \u00fcretim s\u00fcre\u00e7lerine tabi tutulan \u00fcr\u00fcnlerin, anneler taraf\u0131ndan haz\u0131rlan \u00fcr\u00fcnlere e\u015f de\u011fer oldu\u011fu vurgusunu yapan \u201canne tarifi\u201d, \u201canne form\u00fcl\u00fc\u201d, \u201canne dokunu\u015fu\u201d gibi ifadelerle tan\u0131t\u0131m\u0131n\u0131n yap\u0131lmas\u0131n\u0131n, ev ko\u015fullar\u0131nda herhangi bir i\u015flenme y\u00f6ntemine tabi tutulmadan haz\u0131rlanan ve bu nedenle \u00e7ocuklar\u0131n t\u00fcketimine rahatl\u0131kla sunulabilecek bir g\u0131da \u00fcr\u00fcn\u00fc oldu\u011fu izlenimi yaratt\u0131\u011f\u0131, dolay\u0131s\u0131yla, t\u00fcketicileri yan\u0131lt\u0131c\u0131 nitelikte ve ilgili mevzuata ayk\u0131r\u0131 oldu\u011fu de\u011ferlendirmesiyle durdurma cezas\u0131 verilmesine karar verildi.<\/p>\n

\n\tReklam Kurulu y\u0131l\u0131n ilk be\u015f ay\u0131nda toplam 756 adet dosya hakk\u0131nda de\u011ferlendirmelerde bulundu. Aldat\u0131c\u0131 reklam veya haks\u0131z ticari uygulama oldu\u011fu tespit edilen 664 adet dosya hakk\u0131nda durdurma cezas\u0131n\u0131n yan\u0131 s\u0131ra toplam 107 milyon 883 bin 569 lira idari para cezas\u0131 uyguland\u0131.
\n\t\u00a0<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n G\u0131da
\n Sosyal Medya
\n Ticaret Bakanl\u0131\u011f\u0131\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Reklam Kurulu\u2019nun 16 May\u0131s 2024 tarihinde ger\u00e7ekle\u015ftirilen 345 say\u0131l\u0131 toplant\u0131s\u0131nda, 119 adet dosyadan 110\u2019u mevzuata…<\/p>\n","protected":false},"author":1,"featured_media":4432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1609,791,2538,26,105,1658,24],"class_list":["post-8424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-aldatici","tag-ceza","tag-faaliyetlere","tag-lira","tag-milyon","tag-reklam","tag-yaklasik"],"yoast_head":"\nAldat\u0131c\u0131 reklam ve faaliyetlere yakla\u015f\u0131k 108 milyon lira ceza - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=8424\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldat\u0131c\u0131 reklam ve faaliyetlere yakla\u015f\u0131k 108 milyon lira ceza - Es-Exchange Ekonomi Haberleri\" \/>\n<meta property=\"og:description\" content=\"Reklam Kurulu\u2019nun 16 May\u0131s 2024 tarihinde ger\u00e7ekle\u015ftirilen 345 say\u0131l\u0131 toplant\u0131s\u0131nda, 119 adet dosyadan 110\u2019u mevzuata...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/es-exchange.com\/haberler\/?p=8424\" \/>\n<meta property=\"og:site_name\" content=\"Es-Exchange Ekonomi Haberleri\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-23T08:47:55+00:00\" \/>\n<meta name=\"author\" content=\"SysAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"SysAdmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/?p=8424\",\"url\":\"https:\/\/es-exchange.com\/haberler\/?p=8424\",\"name\":\"Aldat\u0131c\u0131 reklam ve faaliyetlere yakla\u015f\u0131k 108 milyon lira ceza - Es-Exchange Ekonomi Haberleri\",\"isPartOf\":{\"@id\":\"https:\/\/es-exchange.com\/haberler\/#website\"},\"datePublished\":\"2024-05-23T08:47:55+00:00\",\"dateModified\":\"2024-05-23T08:47:55+00:00\",\"author\":{\"@id\":\"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/158dd5fa81df3834f5b3789301ac67bc\"},\"breadcrumb\":{\"@id\":\"https:\/\/es-exchange.com\/haberler\/?p=8424#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/es-exchange.com\/haberler\/?p=8424\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/?p=8424#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/es-exchange.com\/haberler\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aldat\u0131c\u0131 reklam ve faaliyetlere yakla\u015f\u0131k 108 milyon lira ceza\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/#website\",\"url\":\"https:\/\/es-exchange.com\/haberler\/\",\"name\":\"Es-Exchange Ekonomi Haberleri\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/es-exchange.com\/haberler\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/158dd5fa81df3834f5b3789301ac67bc\",\"name\":\"SysAdmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97e85c10026bf595e73c516bd77b6b8763a73b584e665e0c1425bd2e7295d7b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97e85c10026bf595e73c516bd77b6b8763a73b584e665e0c1425bd2e7295d7b6?s=96&d=mm&r=g\",\"caption\":\"SysAdmin\"},\"sameAs\":[\"https:\/\/es-exchange.com\/haberler\"],\"url\":\"https:\/\/es-exchange.com\/haberler\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aldat\u0131c\u0131 reklam ve faaliyetlere yakla\u015f\u0131k 108 milyon lira ceza - Es-Exchange Ekonomi Haberleri","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/es-exchange.com\/haberler\/?p=8424","og_locale":"tr_TR","og_type":"article","og_title":"Aldat\u0131c\u0131 reklam ve faaliyetlere yakla\u015f\u0131k 108 milyon lira ceza - Es-Exchange Ekonomi Haberleri","og_description":"Reklam Kurulu\u2019nun 16 May\u0131s 2024 tarihinde ger\u00e7ekle\u015ftirilen 345 say\u0131l\u0131 toplant\u0131s\u0131nda, 119 adet dosyadan 110\u2019u mevzuata...","og_url":"https:\/\/es-exchange.com\/haberler\/?p=8424","og_site_name":"Es-Exchange Ekonomi Haberleri","article_published_time":"2024-05-23T08:47:55+00:00","author":"SysAdmin","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"SysAdmin","Tahmini okuma s\u00fcresi":"2 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/es-exchange.com\/haberler\/?p=8424","url":"https:\/\/es-exchange.com\/haberler\/?p=8424","name":"Aldat\u0131c\u0131 reklam ve faaliyetlere yakla\u015f\u0131k 108 milyon lira ceza - Es-Exchange Ekonomi Haberleri","isPartOf":{"@id":"https:\/\/es-exchange.com\/haberler\/#website"},"datePublished":"2024-05-23T08:47:55+00:00","dateModified":"2024-05-23T08:47:55+00:00","author":{"@id":"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/158dd5fa81df3834f5b3789301ac67bc"},"breadcrumb":{"@id":"https:\/\/es-exchange.com\/haberler\/?p=8424#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/es-exchange.com\/haberler\/?p=8424"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/es-exchange.com\/haberler\/?p=8424#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/es-exchange.com\/haberler"},{"@type":"ListItem","position":2,"name":"Aldat\u0131c\u0131 reklam ve faaliyetlere yakla\u015f\u0131k 108 milyon lira ceza"}]},{"@type":"WebSite","@id":"https:\/\/es-exchange.com\/haberler\/#website","url":"https:\/\/es-exchange.com\/haberler\/","name":"Es-Exchange Ekonomi Haberleri","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/es-exchange.com\/haberler\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/158dd5fa81df3834f5b3789301ac67bc","name":"SysAdmin","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/97e85c10026bf595e73c516bd77b6b8763a73b584e665e0c1425bd2e7295d7b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97e85c10026bf595e73c516bd77b6b8763a73b584e665e0c1425bd2e7295d7b6?s=96&d=mm&r=g","caption":"SysAdmin"},"sameAs":["https:\/\/es-exchange.com\/haberler"],"url":"https:\/\/es-exchange.com\/haberler\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/posts\/8424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8424"}],"version-history":[{"count":0,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/posts\/8424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/media\/4432"}],"wp:attachment":[{"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}