{"id":8515,"date":"2024-05-27T12:06:53","date_gmt":"2024-05-27T09:06:53","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=8515"},"modified":"2024-05-27T12:06:53","modified_gmt":"2024-05-27T09:06:53","slug":"turkiyenin-e-ticaret-hacmi-yuzde-115-artti","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=8515","title":{"rendered":"T\u00fcrkiye’nin e-ticaret hacmi y\u00fczde 115 artt\u0131"},"content":{"rendered":"
\n

\n\tTicaret Bakanl\u0131\u011f\u0131, e-ticaret alan\u0131nda ya\u015fanan \u00f6nemli geli\u015fmelere yer verdi\u011fi “T\u00fcrkiye’de e-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc Raporu”nu yay\u0131mlad\u0131.<\/p>\n

\n\tRaporda, e-ticaretin gayrisafi yurt i\u00e7i has\u0131la (GSYH), genel ticaret ve perakende ticaret i\u00e7indeki durumu ele al\u0131nd\u0131.<\/p>\n

\n\tBuna g\u00f6re, T\u00fcrkiye’nin e-ticaret hacmi ge\u00e7en y\u0131l bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 115,15 artarak 1,85 trilyon liraya ula\u015ft\u0131. \u0130\u015flem say\u0131s\u0131 da ayn\u0131 d\u00f6nemde y\u00fczde 22,25 y\u00fckseli\u015fle 5,87 milyar adet olarak ger\u00e7ekle\u015fti. e-Ticaret hacminin bu y\u0131l 3,4 trilyon lira, i\u015flem say\u0131s\u0131n\u0131n 6,67 milyar adet olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcld\u00fc.<\/p>\n

\n\tEn b\u00fcy\u00fck pay\u0131 “beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri” ald\u0131<\/h2>\n

\n\te-Ticaret hacminin genel ticaret hacmine oran\u0131 2019’da y\u00fczde 10,1 iken ge\u00e7en y\u0131l y\u00fczde 20,3’e ula\u015ft\u0131. e-Ticaret hacminin GSYH i\u00e7indeki pay\u0131 y\u00fczde 6,8 oldu.<\/p>\n

\n\tHacmin y\u00fczde 51’ini mal, y\u00fczde 49’unu ise hizmet ticareti olu\u015ftururken, kartl\u0131 i\u015flem hacminin y\u00fczde 63’\u00fc mal, y\u00fczde 37’si hizmet ticareti kaynakl\u0131 meydana geldi. En b\u00fcy\u00fck pay\u0131 233 milyar lira ile beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri sekt\u00f6r\u00fc ald\u0131. Bu sekt\u00f6r\u00fc 135 milyar lira ile elektronik, 127 milyar lira ile giyim, ayakkab\u0131 ve aksesuar izledi.<\/p>\n

\n\te-Ticaret yapan i\u015fletmelerin y\u00fczde 76’s\u0131 \u015fah\u0131s \u015firketi<\/h2>\n

\n\tBakanl\u0131k\u00e7a geli\u015ftirilen metodolojiyle T\u00fcrkiye’de illerin e-ticarete uyumuna ili\u015fkin endeks olu\u015fturuldu. Buna g\u00f6re, e-ticarete uyumu en y\u00fcksek olan iller; \u0130stanbul, Kayseri, \u00c7orum, \u0130zmir ve Kocaeli oldu.<\/p>\n

\n\tT\u00fcrkiye’de e-ticaret yapan i\u015fletme say\u0131s\u0131 ge\u00e7en y\u0131l itibar\u0131yla 559 bin 412’ye ula\u015ft\u0131. Pazar yerlerinde e-ticaret faaliyeti y\u00fcr\u00fcten i\u015fletme say\u0131s\u0131 ise 540 bine yakla\u015ft\u0131. Kendi sitesinden veya mobil uygulamas\u0131ndan e-ticaret faaliyetinde bulunan Elektronik Ticaret Bilgi Sistemi’ne (ETB\u0130S) kay\u0131tl\u0131 i\u015fletmelerin say\u0131s\u0131 35 bini a\u015ft\u0131.<\/p>\n

\n\t\u00dclkede e-ticaret yapan i\u015fletmelerin y\u00fczde 76’s\u0131n\u0131 \u015fah\u0131s, y\u00fczde 21’ini limitet, y\u00fczde 3’\u00fcn\u00fc anonim \u015firketler olu\u015fturdu. e-Ticaret i\u015fletmelerinin en \u00e7ok bulundu\u011fu iller \u0130stanbul, Ankara, \u0130zmir, Bursa ve Antalya olarak s\u0131raland\u0131.<\/p>\n

\n\tGe\u00e7en y\u0131l en y\u00fcksek i\u015flem kas\u0131m ay\u0131nda yap\u0131ld\u0131<\/h2>\n

\n\tBu alanda faaliyette bulunan esnaf i\u015fletmesi sahiplerinin y\u00fczde 70,5’ini erkek, y\u00fczde 29,5’i kad\u0131n giri\u015fimciler olu\u015fturdu. e-Ticaret i\u015fletme sahiplerinin \u00e7o\u011funlu\u011funun 25-44 ya\u015f aral\u0131\u011f\u0131nda oldu\u011fu belirlendi.<\/p>\n

\n\t\u0130\u015flem hacminde ge\u00e7en y\u0131l en yo\u011fun d\u00f6nem, kampanyalar\u0131n etkisiyle, kas\u0131m ay\u0131 oldu. S\u00f6z konusu ayda e-ticaret hacmi, y\u0131l genelindeki ayl\u0131k ortalamalar\u0131n y\u00fczde 50 \u00fcst\u00fcnde seyretti. Bu d\u00f6nemde, 24 Kas\u0131m \u00d6\u011fretmenler G\u00fcn\u00fc en y\u00fcksek i\u015flem yap\u0131lan g\u00fcnlerden biri olarak kay\u0131tlara ge\u00e7ti.<\/p>\n

\n\tEn fazla harcamay\u0131 29 ya\u015f\u0131ndaki t\u00fcketiciler ger\u00e7ekle\u015ftirirken, en \u00e7ok al\u0131\u015fveri\u015f mobil uygulamalardan yap\u0131ld\u0131.<\/p>\n

\n\t– \u0130stanbul, en \u00e7ok kargo g\u00f6nderen ve alan il oldu<\/p>\n

\n\tTeslim edilemeyen kargo g\u00f6nderilerinin nedenine bak\u0131ld\u0131\u011f\u0131nda ise ilk sebebin y\u00fczde 34,13 ile “m\u00fc\u015fterinin g\u00f6nderiyi kabul etmemesi” oldu\u011fu g\u00f6r\u00fcld\u00fc. \u0130kinci s\u0131ray\u0131 y\u00fczde 26,43 ile “adreste bulunamama” al\u0131rken, en az kar\u015f\u0131la\u015f\u0131lan sebep y\u00fczde 1,2 ile “hasarl\u0131 kargo” oldu.<\/p>\n

\n\tEn \u00e7ok kargo g\u00f6nderimi yapan il y\u00fczde 55,27 ile \u0130stanbul olarak kay\u0131tlara ge\u00e7erken, bunu Kocaeli, Ankara, \u0130zmir, Bursa ve Kayseri takip etti. En fazla kargo g\u00f6nderimi yapan il\u00e7e ise Ba\u011fc\u0131lar oldu.<\/p>\n

\n\tEn fazla kargo alan il y\u00fczde 29,74 ile yine \u0130stanbul oldu. Bunu, Ankara, \u0130zmir, Bursa, Antalya ve Kocaeli izledi. En \u00e7ok kargo alan il\u00e7e ise \u00c7ankaya olarak kaydedildi.<\/p>\n

\n\te-Ticaret yoluyla en \u00e7ok sat\u0131lan \u00fcr\u00fcnler aras\u0131nda ise ayakkab\u0131, cep telefonu, diz\u00fcst\u00fc ve masa\u00fcst\u00fc bilgisayar, airfryer, frit\u00f6z, klima, mutfak ve yemek aletleri, \u00e7ama\u015f\u0131r makinesi, buzdolab\u0131 oldu. G\u0131da ve yemek sekt\u00f6r\u00fcnde ise meyve, sebze, \u00e7ay, demleme i\u00e7ecek, et, deniz \u00fcr\u00fcnleri, yumurta, kahve, hamburger, kebap, pizza \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Ticaret Bakanl\u0131\u011f\u0131
\n E-ticaret\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131, e-ticaret alan\u0131nda ya\u015fanan \u00f6nemli geli\u015fmelere yer verdi\u011fi “T\u00fcrkiye’de e-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc Raporu”nu yay\u0131mlad\u0131. Raporda,…<\/p>\n","protected":false},"author":1,"featured_media":6991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[94,2859,885,10,21],"class_list":["post-8515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-artti","tag-eticaret","tag-hacmi","tag-turkiyenin","tag-yuzde"],"yoast_head":"\nT\u00fcrkiye'nin e-ticaret hacmi y\u00fczde 115 artt\u0131 - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=8515\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00fcrkiye'nin e-ticaret hacmi y\u00fczde 115 artt\u0131 - Es-Exchange Ekonomi Haberleri\" \/>\n<meta property=\"og:description\" content=\"Ticaret Bakanl\u0131\u011f\u0131, e-ticaret alan\u0131nda ya\u015fanan \u00f6nemli geli\u015fmelere yer verdi\u011fi “T\u00fcrkiye’de e-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc Raporu”nu yay\u0131mlad\u0131. Raporda,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/es-exchange.com\/haberler\/?p=8515\" \/>\n<meta property=\"og:site_name\" content=\"Es-Exchange Ekonomi Haberleri\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-27T09:06:53+00:00\" \/>\n<meta name=\"author\" content=\"SysAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"SysAdmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/?p=8515\",\"url\":\"https:\/\/es-exchange.com\/haberler\/?p=8515\",\"name\":\"T\u00fcrkiye'nin e-ticaret hacmi y\u00fczde 115 artt\u0131 - Es-Exchange Ekonomi Haberleri\",\"isPartOf\":{\"@id\":\"https:\/\/es-exchange.com\/haberler\/#website\"},\"datePublished\":\"2024-05-27T09:06:53+00:00\",\"dateModified\":\"2024-05-27T09:06:53+00:00\",\"author\":{\"@id\":\"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/158dd5fa81df3834f5b3789301ac67bc\"},\"breadcrumb\":{\"@id\":\"https:\/\/es-exchange.com\/haberler\/?p=8515#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/es-exchange.com\/haberler\/?p=8515\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/?p=8515#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/es-exchange.com\/haberler\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00fcrkiye’nin e-ticaret hacmi y\u00fczde 115 artt\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/#website\",\"url\":\"https:\/\/es-exchange.com\/haberler\/\",\"name\":\"Es-Exchange Ekonomi Haberleri\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/es-exchange.com\/haberler\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/158dd5fa81df3834f5b3789301ac67bc\",\"name\":\"SysAdmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97e85c10026bf595e73c516bd77b6b8763a73b584e665e0c1425bd2e7295d7b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97e85c10026bf595e73c516bd77b6b8763a73b584e665e0c1425bd2e7295d7b6?s=96&d=mm&r=g\",\"caption\":\"SysAdmin\"},\"sameAs\":[\"https:\/\/es-exchange.com\/haberler\"],\"url\":\"https:\/\/es-exchange.com\/haberler\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u00fcrkiye'nin e-ticaret hacmi y\u00fczde 115 artt\u0131 - Es-Exchange Ekonomi Haberleri","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/es-exchange.com\/haberler\/?p=8515","og_locale":"tr_TR","og_type":"article","og_title":"T\u00fcrkiye'nin e-ticaret hacmi y\u00fczde 115 artt\u0131 - Es-Exchange Ekonomi Haberleri","og_description":"Ticaret Bakanl\u0131\u011f\u0131, e-ticaret alan\u0131nda ya\u015fanan \u00f6nemli geli\u015fmelere yer verdi\u011fi “T\u00fcrkiye’de e-Ticaretin G\u00f6r\u00fcn\u00fcm\u00fc Raporu”nu yay\u0131mlad\u0131. Raporda,...","og_url":"https:\/\/es-exchange.com\/haberler\/?p=8515","og_site_name":"Es-Exchange Ekonomi Haberleri","article_published_time":"2024-05-27T09:06:53+00:00","author":"SysAdmin","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"SysAdmin","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/es-exchange.com\/haberler\/?p=8515","url":"https:\/\/es-exchange.com\/haberler\/?p=8515","name":"T\u00fcrkiye'nin e-ticaret hacmi y\u00fczde 115 artt\u0131 - Es-Exchange Ekonomi Haberleri","isPartOf":{"@id":"https:\/\/es-exchange.com\/haberler\/#website"},"datePublished":"2024-05-27T09:06:53+00:00","dateModified":"2024-05-27T09:06:53+00:00","author":{"@id":"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/158dd5fa81df3834f5b3789301ac67bc"},"breadcrumb":{"@id":"https:\/\/es-exchange.com\/haberler\/?p=8515#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/es-exchange.com\/haberler\/?p=8515"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/es-exchange.com\/haberler\/?p=8515#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/es-exchange.com\/haberler"},{"@type":"ListItem","position":2,"name":"T\u00fcrkiye’nin e-ticaret hacmi y\u00fczde 115 artt\u0131"}]},{"@type":"WebSite","@id":"https:\/\/es-exchange.com\/haberler\/#website","url":"https:\/\/es-exchange.com\/haberler\/","name":"Es-Exchange Ekonomi Haberleri","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/es-exchange.com\/haberler\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/158dd5fa81df3834f5b3789301ac67bc","name":"SysAdmin","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/es-exchange.com\/haberler\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/97e85c10026bf595e73c516bd77b6b8763a73b584e665e0c1425bd2e7295d7b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97e85c10026bf595e73c516bd77b6b8763a73b584e665e0c1425bd2e7295d7b6?s=96&d=mm&r=g","caption":"SysAdmin"},"sameAs":["https:\/\/es-exchange.com\/haberler"],"url":"https:\/\/es-exchange.com\/haberler\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/posts\/8515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8515"}],"version-history":[{"count":0,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/posts\/8515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=\/wp\/v2\/media\/6991"}],"wp:attachment":[{"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/es-exchange.com\/haberler\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}