{"id":8519,"date":"2024-05-27T17:21:15","date_gmt":"2024-05-27T14:21:15","guid":{"rendered":"https:\/\/es-exchange.com\/haberler\/?p=8519"},"modified":"2024-05-27T17:21:15","modified_gmt":"2024-05-27T14:21:15","slug":"otomotiv-sektorunde-indirim-kampanyalari-devam-ediyor","status":"publish","type":"post","link":"https:\/\/es-exchange.com\/haberler\/?p=8519","title":{"rendered":"Otomotiv sekt\u00f6r\u00fcnde indirim kampanyalar\u0131 devam ediyor"},"content":{"rendered":"
\n

\n\tT\u00fcrkiye otomotiv pazar\u0131nda sat\u0131\u015flar\u0131n 1 milyon 232 bin 635 adetle rekor k\u0131rd\u0131\u011f\u0131 ge\u00e7en y\u0131l, otomotiv bulunurlu\u011funda sorunlar ya\u015fanm\u0131\u015f, arz-talep dengesinde bozulmalar g\u00f6r\u00fclm\u00fc\u015f ve bunun neticesinde ikinci el otomobil fiyatlar\u0131 a\u015f\u0131r\u0131 de\u011ferlenmi\u015fti.<\/p>\n

\n\tYa\u015fanan geli\u015fmeleri yak\u0131ndan takip eden Ticaret Bakanl\u0131\u011f\u0131n\u0131n ald\u0131\u011f\u0131 tedbirler sonucu ikinci el piyasas\u0131ndaki a\u015f\u0131r\u0131 y\u00fcksek fiyatlar dengeye oturdu. Otomotivin “yat\u0131r\u0131m arac\u0131 olarak g\u00f6r\u00fclme” cazibesini kaybetmesinin ard\u0131ndan, ger\u00e7ek al\u0131c\u0131lar ile otomotiv markalar\u0131 ba\u015f ba\u015fa kald\u0131.<\/p>\n

\n\tBaz\u0131 bayiler liste fiyat\u0131n\u0131n da alt\u0131nda sat\u0131\u015f yap\u0131yor<\/h2>\n

\n\tGe\u00e7en y\u0131l\u0131n ikinci yar\u0131s\u0131ndan sonra ya\u015fanan bu geli\u015fmelerin ard\u0131ndan, yeni ekonomi program\u0131n\u0131n da fiyatlar\u0131n dengede kalmas\u0131na destek oldu\u011fu belirtiliyor.<\/p>\n

\n\tSon geli\u015fmelerin ard\u0131ndan, bir\u00e7ok otomotiv markas\u0131 s\u0131f\u0131r otomobilde kredi, takas deste\u011fi ve nakit indirim gibi kampanyalara ba\u015flad\u0131. Baz\u0131 bayilerin liste fiyat\u0131n\u0131n da alt\u0131nda sat\u0131\u015f yapt\u0131\u011f\u0131, kampanyalarda indirim oran\u0131n\u0131n y\u00fczde 20’yi buldu\u011fu belirtiliyor.<\/p>\n

\n\tS\u0131f\u0131r ara\u00e7larda 100-300 bin liraya kadar indirim uygulayan markalar oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Di\u011fer yandan nakit indiriminin yan\u0131 s\u0131ra markalar\u0131n finansman kampanyalar\u0131 da s\u00fcr\u00fcyor.<\/p>\n

\n\t\u0130kinci el ara\u00e7 fiyatlar\u0131nda dengelenme<\/h2>\n

\n\t\u0130kinci el ara\u00e7 taraf\u0131nda ise g\u00fcnl\u00fck 450 binden fazla ikinci el ara\u00e7 datas\u0131n\u0131 analiz eden Indicata’n\u0131n ikinci el \u00e7evrim i\u00e7i pazar raporuna g\u00f6re, nisanda perakende fiyatlar\u0131n bir \u00f6nceki aya g\u00f6re ortalama y\u00fczde 0,73, y\u0131lba\u015f\u0131ndan itibaren ise y\u00fczde 2,24 artt\u0131\u011f\u0131 g\u00f6zlemlendi.<\/p>\n

\n\t\u0130kinci el ara\u00e7 pazar\u0131nda, ge\u00e7en y\u0131lla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, ocak-nisan d\u00f6nemindeki y\u00fczde 2,24’l\u00fck fiyat art\u0131\u015f\u0131n\u0131n piyasadaki dengelenmeye i\u015faret etti\u011fi belirtiliyor.<\/p>\n

\n\t“Bayiler hem pe\u015fin indirimler uygulamaya hem de kendi b\u00fcnyelerinde kampanyalar d\u00fczenlemeye ba\u015flad\u0131”<\/h2>\n

\n\t\u0130stanbul Motorlu Ara\u00e7 Sat\u0131c\u0131lar\u0131 Derne\u011fi (\u0130MAS) Ba\u015fkan\u0131 Hayrettin Ertemel, konuya ili\u015fkin yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, “Bayilerin ge\u00e7mi\u015f d\u00f6nemden verdikleri y\u0131ll\u0131k sipari\u015fleri stok anlam\u0131nda ellerinde birikmeye ba\u015flad\u0131. Bayiler \u015fu anda her marka, her modele g\u00f6re kendi i\u00e7lerinde hem pe\u015fin indirimleri uygulamaya hem de kendi b\u00fcnyelerinde kampanyalar d\u00fczenlemeye ba\u015flad\u0131.” dedi.<\/p>\n

\n\tPiyasalarda fiyatlar\u0131n dengeye oturdu\u011funu ancak y\u0131l\u0131n ikinci yar\u0131s\u0131ndan sonra biraz daha yukar\u0131ya do\u011fru \u00e7\u0131kmas\u0131n\u0131 beklediklerini dile getiren Ertemel, \u015funlar\u0131 kaydetti:<\/p>\n

\n\t“Bence y\u0131l sonuna kadar bu kampanyalar devam edecek. \u00c7\u00fcnk\u00fc \u015fu anda sat\u0131\u015f adetleri istenilen d\u00fczeyde de\u011fil. Bundan sebep her marka, model kendince sat\u0131\u015f stratejileri geli\u015ftiriyor. Bu stratejilere g\u00f6re, y\u0131l sonuna kadar bu kampanyalar devam eder. \u00c7\u00fcnk\u00fc faizin y\u00fcksek olmas\u0131, \u015fu anda krediye eri\u015fimin zor olmas\u0131 otomotiv sekt\u00f6r\u00fcn\u00fc bu ba\u011flamda zorlayan fakt\u00f6rler. Gelen m\u00fc\u015fteriler genellikle takasa ara\u00e7 teklif edip \u00fcst\u00fcn\u00fc nakit \u00f6deyip alan m\u00fc\u015fteriler \u015fu anda. Bu tabii ki bir s\u00fcre daha devam edecek gibi g\u00f6z\u00fck\u00fcyor.”<\/p>\n

\n\tOtomotivde “7 Temmuz” beklentisi<\/h2>\n

\n\tErtemel, Avrupa Birli\u011fi’nin “Genel G\u00fcvenlik Y\u00f6netmeli\u011fi” (GSR) kapsam\u0131nda, GSR tescili olmayan s\u0131f\u0131r ara\u00e7lar\u0131n 7 Temmuz’dan itibaren sat\u0131\u015f\u0131na izin vermeyece\u011fi haberlerini kendilerinin de takip ettiklerini dile getirdi.<\/p>\n

\n\t\u0130MAS Ba\u015fkan\u0131 Ertemel, “Bayiler ve distrib\u00fct\u00f6rler ellerinde olan bu ara\u00e7lar\u0131 bir an \u00f6nce eritip esas\u0131nda bu riskten kurtulmak istiyorlar. Bununla alakal\u0131 \u00e7e\u015fitli kampanyalar d\u00fczenleniyorlar. Tahmin ediyorum e\u011fer o tarihe kadar bu ara\u00e7lar\u0131 satamay\u0131p ellerinde de kal\u0131rsa onlar\u0131 belki kendilerine faturalay\u0131p kiralama y\u00f6ntemiyle belki daha sonra 6 ay-6 bin kilometre \u015fart\u0131 olu\u015ftuktan sonra kendileri satabilirler diye d\u00fc\u015f\u00fcn\u00fcyorum.” de\u011ferlendirmesini yapt\u0131.<\/p>\n

\n\tHayrettin Ertemel, T\u00fcrkiye otomotiv pazar\u0131nda y\u0131l sonunda 900-950 bin adetlik sat\u0131\u015f hacmi beklediklerini s\u00f6zlerine ekledi.<\/p>\n

\n
ET\u0130KETLER<\/div>\n
\n Otomotiv
\n Ticaret Bakanl\u0131\u011f\u0131\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye otomotiv pazar\u0131nda sat\u0131\u015flar\u0131n 1 milyon 232 bin 635 adetle rekor k\u0131rd\u0131\u011f\u0131 ge\u00e7en y\u0131l, otomotiv…<\/p>\n","protected":false},"author":1,"featured_media":7467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[807,808,553,5165,340,944],"class_list":["post-8519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi-haberleri","tag-devam","tag-ediyor","tag-indirim","tag-kampanyalari","tag-otomotiv","tag-sektorunde"],"yoast_head":"\nOtomotiv sekt\u00f6r\u00fcnde indirim kampanyalar\u0131 devam ediyor - Es-Exchange Ekonomi Haberleri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/es-exchange.com\/haberler\/?p=8519\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Otomotiv sekt\u00f6r\u00fcnde indirim kampanyalar\u0131 devam ediyor - 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